Protecting Yourself and Your Brand On Social Media | SPOKE Communications, LLC
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Protecting your personal and professional brand through Social Media is a hot topic these days. SPOKE Communications provides the following presentation as a brief guide to setting up accounts securely as well as business best practices for social media marketing. Additional information on business best practices for digital marketing, go to our Web site: www.SPOKEcom.com
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Protecting Yourself and Your Brand On Social Media | SPOKE Communications, LLC
- 2. I“LOVE”BRANDING! 1992 – MarComm Career 2004 – Blog / Speaking 2010 – TRUE Workbook CreateWOW… 2013 – SEO Whitepaper 2014 – SPOKE 2015/16 – TRUE Book? www.TheBrandChef.com
- 6. I am / MY BUSINESS is USING SOCIAL MEDIA, BUT HOW DO I… a) Protect Myself / Business / Family? b) Know WHAT information to share? c) Connect to the RIGHT people? d) Manage the digital side of life? e) Measure the value of Social Media?
- 7. PERSONAL: Threats are real… Online Predators Bullying Identity Theft Reputation Management Hacking – Hardware & Software EVERYONE is vulnerable
- 8. PERSONAL: Threats are real… BIGGEST PLAYERS: Source: Commonsensemedia.org – 3/16 Top 10…
- 9. PERSONAL: Threats are real… BIGGEST PLAYERS: Source: Commonsensemedia.org – 3/16 Top 10…
- 10. PERSONAL: Threats are real… 5 BASE TIPS: 1) Communication is key 2) Know your stuff 3) Control the environment (lock it down) 4) Digital device (iPhone, etc.) = Gateway Access 5) More time = More opportunity
- 11. PERSONAL: Threats are real… COMMUNICATION Communication in the modern era is NOT how it used to be. • Be Aware • Know your users (family, etc.) • Start with Sharing • Continue with Cooperation
- 12. PERSONAL: Threats are real… PREDATOR ALERT • Each “friend request” must be treated as a potential threat. • Even if it feels like you know them;; you don’t • Draw a line and stick to it – e.g. – photo sharing, contact information, meeting “I.R.L.”
- 13. PERSONAL: Threats are real… KNOW YOUR STUFF Every network has a “help” section… Start there! Facebook: facebook.com/help Twitter: support.twitter.com Instagram: help.instagram.com Snapchat: support.snapchat.com Tumblr: tumbler.com/help YikYak: yikyak.com/support PokemonGo: support.pokemongo.nianticlabs.com/
- 14. PERSONAL: Threats are real… CONTROL THE ENVIRONMENT • SECURITY STARTS AT SIGNUP • REVIEW SETTINGS MONTHLY
- 15. PERSONAL: Threats are real… CONTROL THE ENVIRONMENT • SECURITY STARTS AT SIGNUP • REVIEW SETTINGS MONTHLY
- 16. PERSONAL: Threats are real… CONTROL THE ENVIRONMENT • SECURITY STARTS AT SIGNUP • REVIEW SETTINGS MONTHLY
- 17. PERSONAL: Threats are real… DIGITAL DEVICE / TIME ONLINE • MY HOUSE … MY RULES… • ALL DEVICES HAVE RESTRICTION SETTINGS APPLE: support.apple.com /en-us/HT201304 Passcode Music, Podcasts, media TV, Books, Apps Websites
- 18. PERSONAL: Threats are real… DIGITAL DEVICE / TIME ONLINE • MY HOUSE … MY RULES…
- 19. PERSONAL: Threats are real… DIGITAL DEVICE / TIME ONLINE • MY HOUSE … MY RULES… • ALL DEVICES HAVE RESTRICTION SETTINGS ANDROID: Multiple resources online - “Restricted Profiles”
- 20. PERSONAL: Threats are real… DIGITAL DEVICE / TIME ONLINE • MY HOUSE … MY RULES…
- 21. I “HATE” POWERPOINT! Still with me?
- 22. BUSINESS: Protect the brand… 5 BIGGEST SOCIAL MEDIA BUSINESS RISKS: 1) Not paying attention to Social Media 2) Human Error 3) Malicious Apps 4) Social Scams and Phishing Attacks 5) Malware attacks and hacks
- 23. BUSINESS: Protect the brand… BIGGEST PLAYERS: *
- 24. BUSINESS: Protect the brand… 6 BEST PRACTICES: 1) Establish a Social Media Security Policy 2) Establish a Social Media Marketing Plan 3) Integrate Social Media Training 4) Limit Social Media Access 5) Put Someone in Charge 6) Measure Effectiveness
- 25. BUSINESS: Protect the brand… 6 BEST PRACTICES: 1) Establish a Social Media Security Policy No-Employment Disclosure Employees represent employers 24/7/365 -- No Work Data on Personal Accounts… Washington Post - Media Release on Bank Robbery, March 2015
- 26. BUSINESS: Protect the brand… 6 BEST PRACTICES: 1) Establish a Social Media Security Policy Utilize SECURE Passwords & Firewall While this is primarily associated with IT, establishing a Password formula and a secure firewall within the business is a good first step.
- 27. BUSINESS: Protect the brand… 6 BEST PRACTICES: 2) Establish a Social Media Marketing Plan Maintain, Monitor, And ENGAGE! Set up alerts for your brand to monitor online conversations. Make sure a “Designated Representative” addresses any and ALL mentions of your brand. ENGAGE!
- 28. BUSINESS: Protect the brand… 6 BEST PRACTICES: 2) Establish a Social Media Marketing Plan Establish Your “Brand Authority” Social media is the perfect place to tell your story. Start by establishing you / your brand as the “Authority” for customers as well as SEARCH ENGINES!
- 29. BUSINESS: Protect the brand… 6 BEST PRACTICES: 3) Integrate Social Media Training Walk the Walk and Tweet the Truth Social Media Marketing should act as an extension of your customer service culture. If you say “We support our customers,” Train Social Media Managers how to Show it.
- 30. BUSINESS: Protect the brand… 6 BEST PRACTICES: 3) Integrate Social Media Training Walk the Walk and Tweet the Truth IT WILL SHOW
- 31. BUSINESS: Protect the brand… 6 BEST PRACTICES: 4) Limit Social Media Access Unless it’s part of their job, Social Media should be done solely during “Social Time.”
- 32. BUSINESS: Protect the brand… 6 BEST PRACTICES: 4) Limit Social Media Access Unless it’s part of their job, Social Media should be done solely during “Social Time.” O.M.G.
- 33. BUSINESS: Protect the brand… 6 BEST PRACTICES: 5) Put Someone in Charge Direction Drives Discussions Social Media Amplifies the Brand. With the right voice, you’ll be heard loud and clear. THIS PERSON IS NOT AN INTERN! THIS PERSON IS NOT THE CEO! YOU TRUST THIS PERSON WITH YOUR BRAND.
- 34. BUSINESS: Protect the brand… 6 BEST PRACTICES: 5) Put Someone in Charge Direction Drives Discussions What does that voice sound like?
- 35. BUSINESS: Protect the brand… 6 BEST PRACTICES: 6) Measure Effectiveness Knowing Where Customers are Coming From is 99% of the Journey. Both literally and figuratively, if you know how and why customers are contacting you, you have the power to address their needs sooner.
- 36. BUSINESS: Protect the brand… 6 BEST PRACTICES: 6) Measure Effectiveness Knowing Where Customers are Coming From is 99% of the Journey.
- 37. QUESTIONS? 901 Thomas Beck Road, Des Moines, Iowa 50315 Phone: 515-257-MKTG (6584) • www.SPOKEcom.com Twitter: @TheBrandChef • Andrew@SPOKEcom.com www.TheBrandChef.com
- 39. “Tell me and I'll forget;; show me and I may remember;; involve me and I'll understand.” – Chinese Proverb 901 Thomas Beck Road, Des Moines, Iowa 50315 Phone: 515-257-MKTG (6584) • www.SPOKEcom.com Twitter: @TheBrandChef • Andrew@SPOKEcom.com www.TheBrandChef.com