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SPOKE Communications, LLC
SPOKE Communications, LLC

This is the Deck for the Webinar hosted by Practical Farmers of Iowa on July 12, 2011. more can be found on our Website.

EmpresarialesTecnología
1 de 38
T.R.U.E. Branding IS your brand TRUE? July 2011
CreateWOWmarketing, LLC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CreateWOWmarketing, LLC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CreateWOWmarketing, LLC analytic creative
CreateWOWmarketing, LLC Providing a viable marketing and communications resource for SMB - integrating emerging technologies with proven marketing strategies.
Practical Farmers of Iowa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practical Farmers of Iowa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business & Entrepreneurship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business & Entrepreneurship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Not planning by your T.R.U.E. BRAND
I “HATE” POWERPOINT!
Every person has a BRAND and a reputation. Every business has a BRAND and a reputation. Branding Begets Marketing
[object Object],[object Object],[object Object],How Branding Got Its Name
[object Object],[object Object],[object Object],The Essence of Branding
[object Object],[object Object],[object Object],Brand Management
WHAT YOU ’RE ABOUT TO HEAR IS COMMON SENSE… … can common sense fit in the social media world?
BRAND IS NOT YOUR LOGO! Thank GOD.
 
Is Your Brand A “T.R.U.E. Brand?” T RUTHFUL - Understanding The 5-W ’s: Who, What When Where Why and How about your brand (YOU) R ELEVANT - Understanding HOW and why you relate to your TARGET MARKET U NIQUE - Understanding how your brand stands out within a competitive market - your unique market advantage E NGAGING - Understanding where and how to best communicate within your brand community
Is Your Brand A “T.R.U.E. Brand?”
Is Your Brand A “T.R.U.E. Brand?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is Your Brand A “T.R.U.E. Brand?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is Your Brand A “T.R.U.E. Brand?”
Is Your Brand A “T.R.U.E. Brand?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is Your Brand A “T.R.U.E. Brand?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is Your Brand A “T.R.U.E. Brand?” *A-hem*
Is Your Brand A “T.R.U.E. Brand?” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Is Your Brand A “T.R.U.E. Brand?” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Is Your Brand A “T.R.U.E. Brand?”
Is Your Brand A “T.R.U.E. Brand?” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Is Your Brand A “T.R.U.E. Brand?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It ’s about communication & COMMUNITY. BRAND COMMUNITY? Neilsen, “Trust in Advertising” Oct. 2007
Practical Farmers of Iowa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practical Farmers of Iowa ,[object Object],[object Object]
Practical Farmers of Iowa ,[object Object],[object Object]
Practical Farmers of Iowa ,[object Object],[object Object]
Practical Farmers of Iowa ,[object Object],[object Object]
Practical Farmers of Iowa ,[object Object],[object Object]
“ Tell me and I'll forget; show me and I may remember; involve me and I'll understand .” – Chinese Proverb 2445 Fleur Drive, #148, Des Moines, Iowa 50321 Phone: 515-257-MKTG (6584) • www.createWOWmarketing.com Twitter: @TheBrandChef • Andrew@createWOWmarketing.com www.TheBrandChef.com

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  • 1. T.R.U.E. Branding IS your brand TRUE? July 2011
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