Presentation from HPM400 2.8.10

1. HPM400
FEBRUARY 8, 2010
Agenda:
•Quiz on Chapters 1 and 2
•Review of Assignments from 2.1.10
•Sharing of Assignments for 2.8.10
•Presentation: HPM400 2.8.10

2. THINGS YOU SHOULD KNOW/CONSIDER:
 Grammar and punctuation important
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 “Punctuation goes inside quotations.”
 Proof read your work – event planners are about
details; if you are not detailed enough to ensure
perfect presentation, how will you hit all the
details of the event?
 Presentation is our industry – think about how
you are presenting your information. Is it
professional, easy to understand, visual?
f i l d d i l?

3. ASSIGNMENT SHARING
 A client has come to you to design an event:
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 Develop the questions for client discovery (min of 10
questions)
 Describe how you conducted your research
 Design an event that meets the client’s needs based
on inspiration from art, travel, fashion, etc. Include:
 what the basis of your inspiration was
h h b i f i i i
 describe the event: type of event, format of the event, type
of venue, color scheme (include color swatches)
 additional event elements and d t il
dditi l t l t d details

4. CASE STUDY UPDATE:

5. EVENT LEADERSHIP ENCOMPASSES:
 Civic Events
 Expositions/exhibitions
 Fairs/Festivals
 Hallmark Events
 Hospitality
 Meetings and Conferences
 Retail Events
 S i l Life-cycle Events
Social Lif l E t
 Sports Events
 Tourism

6. 2010 WINTER OLYMPICS
OPENING CEREMONY
 The Government of Canada is proud to support
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the 2010 Olympic and Paralympic Winter Games.
The opening and closing ceremonies will capture
both the spirit of our country and British
Columbia's unique personality. We, and all
Canadians, look forward to a global event that
Canada can be proud of in 2010,” …
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 http://www.youtube.com/watch?v=7PMoeOC3HVM

7. DEVELOPING YOUR CAREER
 Mastering Yourself
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 Mastering Time Management
 Mastering Finance
 Mastering Technology
 Mastering Human Resource Skills
 Business Development
RResource DDevelopment
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 Lifelong Learning

8. ANATOMY OF AN EVENT
 The Purpose
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 The Design
 The theme/look/brand
 The timing/flow
 The elements (entertainment, f&b, décor)
 The Finances (budget, revenue sources)
(budget
 The Message (collateral, marketing, PR)
 The Resources (systems, venue, service providers,
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human resources)
 Communications

17. COURSE PROJECT:
Develop and plan and event from start to finish:
1. Client Discovery
2. Research
3. Identify the Scope of Work
4. Design the Event
5. Develop the Event Budget
6. Develop a Planning Timeline
7. Develop your Marketing Plan
8. Develop your team of resources
9. Plan all your event details
10.
10 Outline your staffing needs and chain of command
11. Script your production schedule
12. Outline your Risk Management plan
13. Outline your Evaluation process

18. ASSIGNMENT FOR 2.15.10
 Read Chapters 3, 4, and 5
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 Be prepared for a quiz