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1 de 32
Improving
iPad Checkout
on the Mobile Web.
Tablets will outsell PCs by 2015.
Source: Gartner Research
Huge | TheFind
Shoppers already use their
tablets to shop more at home
than they use either a PC or
their phone.
Source: comScore!analysis of eBay Traffic Patterns
Huge | TheFind
Despite the investment,
only 12% of tablet shoppers
use retailers’ native iOS
apps for shopping.
Source: *Q1 2013 Harris Interactive survey commissioned by TheFind
Huge | TheFind
The biggest pet peeve of
tablet shoppers is that
retailer sites aren’t optimized
for their screen.
Source: *Q1 2013 Harris Interactive survey commissioned by TheFind
Huge | TheFind
What’s a retailer to do?
Huge | TheFind
10 ways to improve
checkout on the
mobile web for iPad.
Huge | TheFind
1.
Design for the unique
dimensions of the device.
Huge | TheFind
The iPad is not just a larger phone
(nor a smaller PC).
Mobile site displayed
on an iPad
Huge | TheFind
2.
Avoid unnecessary
scrolling and zooming.
Huge | TheFind
Everything can be legible and still fit on
one screen.
Huge | TheFind
3.
Avoid unnecessary popups
and new page opens.
Huge | TheFind
More steps means more work & greater
chance the shopper will abandon.
Huge | TheFind
This flow has 3 steps before
a user can start checking out.
4.
Add 3rd party payment options
at the beginning of the flow.
Huge | TheFind
Huge | TheFind
Google Wallet
Express Checkout
Amazon Payments
5.
Order form fields logically.
Huge | TheFind
Auto populate as much as possible along
the way.
Zip Code
Street
City
State
Huge | TheFind
Auto populate as much as possible along
the way.
90210
Street
Beverly Hills
California
Huge | TheFind
6.
Only include required fields.
Huge | TheFind
Optional fields add unnecessary length.
This credit card
application could be
10 fields shorter.
Huge | TheFind
7.
Use the right keyboards.
Huge | TheFind
Special keyboards expedite data entry.
Huge | TheFind
8.
Turn off autocorrect.
Huge | TheFind
It gets in the way.
Huge | TheFind
9.
Be finger-friendly.
Huge | TheFind
Checkboxes are hard to hit. Go big.
Huge | TheFind
10.
Don’t create dead ends.
Huge | TheFind
Give tablet shoppers ways to complete
transactions later or in another channel.
Huge | TheFind
Add to wish list
Save items for later
Share this item
Call us
Email us
Chat now
A recap.
Huge | TheFind
10 ways to improve checkout on the
mobile web for iPad.
1.  Design for the unique dimensions of the device.
2.  Avoid unnecessary scrolling and zooming.
3.  Avoid unnecessary popups and new page opens.
4.  Add 3rd party payment options at the beginning of the flow.
5.  Order form fields logically.
6.  Only include required fields.
7.  Use the right keyboards.
8.  Turn off autocorrect.
9.  Be finger-friendly.
10.  Don’t create dead ends.
Huge | TheFind
Examples to learn from.
Burton.com
Oneill.com
Nixon.com
Vsco.co
Skinnyties.com
Unitedpixelworkers.com
abookapart.com
Tattly.com
Huge | TheFind
hugeinc.com
info@hugeinc.com
1160 Battery Street, Suite 375, San Francisco, CA 94111
+1 415 813 6777
thefind.com
store@thefind.com
2301 Leghorn St. Mountain View, CA 94303
+1 650 641 0127

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