The document provides tips for maximizing your LinkedIn profile and personal brand. It discusses the importance of a complete profile that includes a professional photo, relevant headline, compelling summary, detailed experience section, listed skills, and recommendations. It also recommends engaging with LinkedIn through groups and following companies to expand your network and learn about new opportunities.

1. Maximizing your presence on LinkedIn
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2. Googled yourself lately?
Don’t feel bad, we all do it…
What does your personnal brand look like?
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3. Have no doubts… you are a brand!
• Job tenure is on the decline - Students today will
have held 10-15 jobs before they turn 50 !
Guillaume Larronde
• Global competition rising
Account Director MENA
Linkedin
• Easier to change careers
Internet | UAE
Connections: 500+ ; Recommendations: 12
• How great a career can be without a reputation?
• How great a career can be without a network?
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4. Know your LinkedIn profile
©2012 LinkedIn Corporation. All Rights Reserved.
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5. Visual Attention Level
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6. The Structure of Your LinkedIn Profile
Summary
Profile Picture
Causes you support & Additional Info
Education
Connections you Follow
What
Headline
Skills
Recommendations
Groups you’ve joined
Public URL
Recent Activity
Experience
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7. Mistake #1
No Profile Picture/ Bad Picture
X
X
X
X
Tip: Put up a professional picture of yourself
•
•
•
•
•
Preferably a head shot with light background
Wear your natural smile
Avoid excessive jewelry, sun-glasses, fancy landscapes in background etc
Do not have another person with you in the picture frame
Some one who comes in to meet you after viewing your profile picture should be able to
recognize you easily
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8. Mistake #2
Vague/ Non-relevant Professional Headline
Why is your headline so important?
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It is your first impression on other people when they see you on LinkedIn.
It almost always follows the mention of your name, everywhere on LinkedIn – this is your
tagline!
X
X
Tip: Think the ‘Marketing’ way
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•
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Create a precise, powerful statement
Make yourself memorable
Excite the reader
If your Title & Organization’s brand are powerful, they could also form your headline
©2012 LinkedIn Corporation. All Rights Reserved.
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9. Mistake #3
Boring Summary
Keep it interesting & precise – It’s your elevator pitch!
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Inject your personality into the Summary
Connect with the reader, create impact
Outline USPs – Use key words that your target audience would search for to find you
Keep it conversational – write from 1st person (unless your brand requires otherwise), Avoid
clichéd words
Tip: Have a format:
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•
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Introduce yourself & talk about who YOU are. Make people see you as an interesting
person. Talk about how you came to where you are today.
Talk about who THEY are – who do you help? Talk about who your target client is – Be
subtle here.
Finish by talking about what you offer. Don’t give away everything here – just talk about
what you mainly do, and how people can benefit from it.
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10. Mistake #4
Incomplete Description of Experience
Your Career history tells your story:
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Tells people about your career path
Adds to your professional image when you showcase your past work & results achieved
Allows your ex-colleagues to find you on LinkedIn easily
Tip: Complete this section in full. Think the ‘Sales’ way!
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Include both current position & past positions
Detail specific accomplishments in each
Let type-ahead find your company, so you can connect with past colleagues
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11. Mistake #5
No Mention of Skills & Expertise in the relevant profile section
Why mentioning Skills & Expertise is important?
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It helps to showcase your core strengths as a professional
Other professionals can endorse your skills on your profile that lends credibility to your
professional image
Tip: Have a list that’s consistent with your professional image
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Target your strengths
Prioritize the skills/ expertise that you wish to mention
Do not fake
©2012 LinkedIn Corporation. All Rights Reserved.
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12. Mistake #6
No Recommendations
Why Recommendations are important?
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Adds to your professional image by letting viewers know what other professionals who
have worked with you think about you
Recommendations lend credibility to what you say about yourself
Recommendations that you write for others also impact your credibility – be careful &
honest when you recommend others
Tip: Keep a healthy mix
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Only ask a recommendation from those who know you well. Give recommendations only to
those you know well & genuinely appreciate.
Be specific – Ask the referee to recommend you for something specific that you worked on
together. Ask them to include what happened as a result of your working together
Regularly manage your Recommendations and keep them relevant to your current workprofile
Be prudent while recommending others
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13. Mistake #7
Excessive/ Irrelevant Group Memberships
How are Groups important?
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Allow you to learn & stay abreast through participation in industry/ domain specific
discussions with other relevant professionals
Allow you to position yourself as a subject matter expert
Tip: Stick to what’s relevant; Control your visibility
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Only join groups that are relevant for you
Be judicious in deciding which Group memberships would you like to showcase on your
LinkedIn profile
Participate in relevant discussions and share expertise to increase your visibility
Be positive in outlook & constructive in approach
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14. Set your visibility right

15. Adapt the inbound messages to your needs

16. Your network today…
…Tomorrow’s opportunities
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17. Follow companies
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18. Get LinkedIn Today…and every day
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19. LinkedIn Skills
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What is the skill?
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Who has the skill?
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What companies value the
skill?
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What groups are related to
the skill?
Where are the talent pools
with the skill?
Other related skills
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20. Visualize your connections with inMap
http://inmaps.linkedinlabs.com
Past
Company
You
School
Current
Company
Friends
Clients
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21. Bring all your contacts from your address books, emails and
calendars together with your Linkedin network
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22. See your recent conversations, meetings, and saved
notes directly on your contacts’s profile
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23. Start your day with opportunities to say hello – get
news about job changes, birthdays and more.
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24. Stay connected on the go with the brand new Linkedin
iPhone app
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25. Improve Results
for your business

26. Leverage Employees

27. Educate
Your Organization and the Executive Team on the Value of LinkedIn
27

28. Leverage
Your Employees and their network
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29. Every Employee is an Ambassador

30. Leverage your company page

31. Home & Company Updates

32. Career Page

33. Products or Services page

34. Measure Your Impact
Track
company
update
engagement
metrics
Segment
Followers on
targetable
dimensions
Track new
Follower
acquisition

35. Leverage Followers

36. On Linkedin
Email Signature
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37. Your Followers: A Valuable Pool Of Talent
Engaged talent
pool
71% of LI Members are
interested in updates
on job opportunities
from companies they
follow
Long-term
relationships
Brand Evangelists
80% of LI Members will
only follow up to 6
companies
Follower are 10X more
likely to share content

38. Follower Ecosystem
Grow Your Career by
Following: XYZ.CO
Ed Franklin
xyzCo
XYZ.CO
xyzCo
Cecile, get the latest on XYZ.CO
XYZ.CO
Jobs, News & more!
Grow Your Career by Follow ing:
XYZ.CO
Cecile, get t he lat es t on XYZ.CO
Jobs , New s & more!
Acquire Followers
Post Updates to Followers
Analyze & Optimize
Drive Engagement

39. Engage Your Followers Using Targeted Content
Featured Employees
Company News
Thought Leadership
‘A day in the life’ shows
company culture, perks,
benefits, and challenging
problems that are being
solved
What exciting projects are
happening at your company?
Opening a new office? Share
articles that feature your
organization
Blog
posts,
research
papers, interesting articles
from your industry that are
useful to your audience

40. Leverage groups

41. 2M+ Linkedin Groups
UAE
Employer Branding
Emiratisation
2545 groups
118 groups
20 groups

42. Dubai
Golf
Chiropractor
3921 groups
3827 groups
407 groups

43. Listen in on Groups
Groups
Join many
Participate in a few
1,000,000 +
Run one
CXOs
IT Pros
Fashion
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44. Measure Engagement and growth

45. 3 things to do for yourself
1. Complete your profile
(Photo, Tagline, summary, vanity url and links)
2. Set your parameters according to
your needs
(visibility, accessibility, frequency of messages)
3. Set news for you
(Join 3 Groups, Follow 3 companies, Subscribe to 3 News sources)

46. 4 things to do for your business
1. Leverage employee
2. Leverage your company page
3. Leverage followers
4. Leverage groups

48. Contact Munish: E: musudan@linkedin.com or M: +971-55-2000-619
Thank You
musudan@linkedin.com or +971-55-2000-619
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