Find Your Voice on Twitter: Kelly Herrick: Abacus Lighting
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Kelly Herrick is a highly experienced marketer and shares her experience in developing a B2B twitter campaign, and provides evidence of its success for Abacus Lighting.
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Find Your Voice on Twitter: Kelly Herrick: Abacus Lighting
- 1. Finding your voice on
- 3. Why tweet? How do I tweet?
- 5. Look here!
- 7. Twitter Tools Look here! and many more...
- 8. What results can I expect?
Notas del editor
- Intro – Abacus journey
- Social network140 charactersPrivate or public75m tweeters (Jan 2010)80% less than 10 tweets
- Before you start ask yourself why? Is it right for my business?Do I have time? Do I understand it?How will I measure the success? What do I want from it?Start by listening.
- Are you a person or a brand?A person can be the face of a company – more human?Name – photo, pageStick to your brand values and are of expertise for your tone of voiceIt is not a broadcast tool – it is a conversation, engage peopleProvide interesting content – build your followers
- Signpost for marketing activity. Engage people in web content, movies, images, discussions, blog posts. Online promotionsInternally – for employees to twitter to each other, or like minded communities to use (private)Search – find out what’s trending, what people are saying, what they are interested in. How is your brand or product doing? Who are the twitter influencers?Or a combination of all 3!
- Tweet deck is a must!You can even download the smartphone app – tweet on the goManage you mentions, direct messages, new followers and search columnsPop up previewsLink accounts, use multiple accounts
- Bit.ly – link track – ROITwit search – trendingTwit pic – images ROITwit vid – movies ROIListorious – find and follow – increase your followers.
- Abacus have hadIncreased web traffic – now in our top 20 referring sites, outperforming some industry referral sitesMedia contacting us/engagementSourced suppliers Initial contact with overseas suppliersOrganised a visit with a trade associationBrokered a marketing deal for exclusive free advertising to one of our target markets