In January 2010, approximately 100,000 Internet enthusiasts gathered for Campus Party Brazil – recognized as a major global event for online entertainment, gaming and social media enthusiasts. A survey of 407 participants reveals important information about the habits and attitudes of heavy Internet and social media users toward brands and companies.

1. COMPANIES AND CONSUMERS IN SOCIAL MEDIA

2. SOCIAL MEDIA AND CUSTOMER CONFIDENCE Interviews: 407 Survey Period: January 27-28, 2010 Location: Campus Party Brazil, São Paulo In January 2010, approximately 100,000 Internet enthusiasts gathered for Campus Party Brazil – recognized as a major global event for online entertainment, gaming and social media enthusiasts. A survey of 407 participants reveals important information about the habits and attitudes of heavy Internet and social media users toward brands and companies. RESPONDENTS Primarily young and have an advanced level of education Most use mobile Internet connections (laptops, mobile phones) Heavy users of social media and participate in multiple channels They are considered to be online influencers and represent a segment within The Jeffrey Group’s WebfluentialSM database of online audiences

3. FINDINGS SUMMARY Companies and social media 97% agree that the future of communication between businesses and consumers is in social media 86% claim to trust a company more if it interacts with its customers in social media 83% think that companies are afraid of opening channels of dialogue with consumers using social media 73% use social media to speak out about companies, products and services 67% rely upon comments found online about a company and its products

5. Instant Messengers (23%) and Orkut (20%) also stand outTwitter YouTube Others Base: 407 interviews

7. Comments from other consumers on the network also have high relevance

8. Taken together, all social media channels (Twitter, blogs, comments) have more credibility weight63 Twitter Commerce Site 83 Blogs 103 157 News Site 201 Search Engine Online Comments 274 Corporate Site 315 Base: 407 interviews More Credible 0 50 100 150 200 250 300 350

10. About 11% disagree with the statementDisagree 25% Partially Agree 61% 11% Don’t Know Base: 407 interviews

12. 20% agree but with some doubts

13. 3% disagree3% Disagree 20% Partially Agree 75% Don’t Know Base: 407 interviews

14. BUSINESS AND SOCIAL MEDIA Q. Do you ever make comments about companies or their products in social media? Yes No 27% 73% of those interviewed say they do use social media to make statements or comments about companies and their products. 73% Base: 407 interviews

15. For more information or a complete copy of the survey, write to: digital@jeffreygroup.com © 2010 The Jeffrey Group