Understanding clients and their requirements is key to marketing success. There are several techniques to understand clients, including putting oneself in their shoes, using customer data, and conducting satisfaction surveys. Understanding the market is also important to ensure business success through thorough research of competitors, potential customers, and gaps in the market. Tools like SWOT analysis, audience profiling, and the 4Ps of the marketing mix can help analyze the client/market. Holding events, endorsements, advertising, sponsorship, and merchandising are various marketing strategies that can raise brand awareness when done effectively.

1. Understanding the principal methods and techniques used in marketing and public
relationships
Marketing:
Whyis it important in marketing to understandingyour clientsand their requirements?
Understanding clients and their requirements is key to giving them a good service, it also
ensures that the company/organisation deliver what is promised and receive positive feedback
and publicity. After getting to know clients to a good point, it means that the company can
anticipate their needs andexceed their expectations. It's important to know your clients so you
get positive feedback, like: customer loyalty and more publicity thanks to word of mouth
recommendation!
There are 3 ways to understandclientsandtheirrequirements:
Put yourself in their shoes: look in to customer contact and the efficiency, set up meetings,
visits, phone calls, correspondence, deliveries and so on. Think about what theys see! Does the
work place look scruffy or uninviting in any way? Are there any unfriendly staff? Are phones
constantlyringingoff the hook?Hasthe customerbeenkeptwaitingfora longperiodof time?
Using data: Databases or Customer Relationship management systems (CRM) hold valuable
information about clients (names, addresses, previous problems etc.) it also opens up the
opportunity to analyse business performance which gives the company the opportunity to
improve,whichinturn,increasesprofitiablility.
Ask customers their opinion: Conduct a customer/client satisfaction survey, this makes the
clients feel valued, it also gives valuable insight in to a clients experience. Ensure that when
changes are made, the clients are made aware which shows a result of their feedback from the
surveys.
Source:(http://www.marketingdonut.co.uk/marketing/customer-care/understanding-your-
customers)
Whyis understandingthe market you are working in important? What techniquesandtools
could be used to helpsomeone understandtheirmarket?
Understanding the market is important because: it will ensure the business will be successful
and gain the right amount of attention from the target audience. Knowing the market,
competitors and potential customers through thorough research will uncover any gaps within
the market, having a unique selling point and adding value will ensure the company/audience
standsout.
For example: You want to open up a new clothing store! The general advise is to visit 10
different comparable clothing shops in 10 different locations. Whilst there, observe the overall
style of the shop, pay close attention to: which products they stock, how long customers
browse for, the percentage of customers who actually purchase something and record how
many people pass by the shop instead of going in. Understanding how these shops work will let
youknowwhat issuccessful andwhatisn't.
Attend relevant networking events: this ensures finding out new information and new ways to
do things, (manage the shop, have a good work ethnic etc.) also the more people you speak to
about the business opportunity, the more you'll get an opinion on how strong the initial idea is
(will the clothing shop idea work, is it actually unique?) also seek advise from the right people
like other clothes retail managers/owners as someone involved with cars and mechanics would

2. have little interestoradvise inclothingshopsoryourideain general.
The Internet: You can gather a lot of information in a short period of time, you can look in to
competitors websites to gain insight, (e.g. look at the prices of similar products) you can also
read articles and find out more about the market that way (look at their spending habits,
sales/profitability.)
An example of two different clothing stores who aim at the same market are EMP Clothing and
Attitude clothing - they both aim at the same audience and market and are both equally
successful.
Source:(http://www.theguardian.com/small-business-network/2014/jun/11/james-caan-
market-research)
What is a SWOT analysis?Why are theyare theya useful tool?
When creating a new business or product, a SWOT analysis determines the likely risks/awards
of the initial idea.
It's a useful tool because: it's essentially an analytical framework which helps companies face
challenges, find promising new markets, helps organisations identify internal/external
influences, helps organisations develop a complete awareness of all positive and negative
factors whichinturnaffectsstrategicplanning/decisionmaking.
"The ideal outcome of a SWOT is accurate data that can be utilized to create a solid action plan
for adressing a weakness and threats, and highlighting or positively exploiting your strengths
and opportunities." - DwainSchenck
Source:(http://www.businessnewsdaily.com/4245-swot-analysis.html)
What is audience profiling?Whatsort of informationmight be includedin an audience

3. profile?
Audience profilingallowsbusinessestonarrow downwhoitistheyare aimingtheirproductat,
it findstheirtargetaudience.Itmakessure thatwhena product iscreated,the message it's
tryingto create is putacross to the right people.
Whennarrowingdowntheiraudience,acompany/organisationmustaska seriesof questions
to the publicwhichinthe endgivesthemtheirtargetaudience,theyneedeconomic
informationsuchas:
• Approximate income
• Car ownership
• BuyingPattern
• Occupation
Thisallowsorganisationstodeterminewhichcustomershave the rightdisposable incometo
spendonbrands/productsattheirleisure.
Theyalsoask a seriesof questionstothe public,these howeverare todo withsocial habits:
• Current/desired lifestyle
• Mediainterests
• Age
• Gender
• Religion
• Education
• Loyaltyto brands
• Sexuality
Thisallowsorganisationtoaimat the correct demographic - the oneswhofitthe target
audience i.e.Kerrang aimatteenagerswhoshare adesire forniche bands,rockmusicetc. they
are generallymale andnonreligious.
Source:(http://www.wisegeek.com/what-is-an-audience-profile.htm)
Selecta magazine and findtheir audience profile:

5. Explainin detail the 4 differentelementsofthe marketing mix.
Marketingmix isa commonlyutilisedstrategythatfollowsthe 4P's of marketing:
Products:
The goods/services/brandsthatan organisation/businessprovides/sellstotheirtarget
market/audience.Whendevelopingproducts,theyconsider:
• Qquality
• Design
• Features
• Packaging
• Customerservice
• Aftersalesservice
Place:
Distribution,locationandmethodsgettingthe producttothe target market/audience,this
includes:
• Locationof business
• Shopfront
• Distributors
• Logistics
• Use of internet(sell directlytothe audience)
Price:
The amount of moneycustomerspayinexchange forgoodsand services,the consider:
• Price setting
• Discounting
• Credict/cashpurchases
• CreditCollection
Promotion:
Communicatingbenefits/value of aproductto the customers,thisinvolves:
• Persuadinggeneral consumerstobecome customers
• Advertising
• DirectMarketing
• Personal Selling
• SalesPromotion
Source:(http://toolkit.smallbiz.nsw.gov.au/part/3/12/56)
Selecta publication,product or audience and explainthe range of marketing materialsthat
they use.
The Hobbit:An UnexpectedJourney
The movie stayed at #1 worldwide for 3 weeks, they did this by using a range of marketing
diversity!
Online:For free
• Social Media
• Email Marketing
Online:Paid
• Search(SEO)
• Pay perclick(PPC)
• Corporate websites

6. Offline:ForFree
• PublicityandPR
• Referrals
• Networking
• CommunityWork
Offline:Paid
• Advertising
• Sponsorship
• Networking
• Branding
Offline:
Co-Branding with Denny's: Denny's released a Hobbit themed menu with middle Earth food
such as, 'Hobbit Hole Burger', 'The Ring Burger' and 'Frodo's Pot Roast Skillet'. The menu had
codes that customers could use to get exclusive content plus they received a pack of hobbit
trading cards with every meal. The partnership was founded because of fans known fact about
the Hobbit's diverse eating patterns and Denny's is a 24 hour food service - thus creating a
perfectpartnership.

7. Billboards, commercials and posters: Warner bros released 16 different TV spots for the
Hobbit to be advertised, there was also a poster featured in the collectors edition of ROlling
Stones and Empire Magazine. They also used traditional advertising to get as many eyes on
their marketing as possible, there was a poster that wasn't featured online but everywhere it
could possibly be in every day life, it was! Bus stops, bus sides and even a mural in New York
City.

8. Merchandising: Funko, The Noble Collection, Weta Workshop and of course Warner Bros
stores had a variety of Hobbit merch: lego sets, Lord of the Rings video game, Jewellery, T-
shirts,postersandfigurines.
Partnership with New Zealand: Both the Hobbit and Lord of the Rings were filmed in New
Zealand therefore it became a big selling point/attraction for the country. A giant Gollum
sculpture was installed in Wellington airport, real life versions of the Green Dragon Inn opened,
there was a Hobbit themed in flight safety video created for Air New Zealand and O2 offered a
free tripto the hobbitholesinNew ZealandontheirpriorityappearlyJanuary2015.
Online:
Facebook: By 'liking' their page, fans gain access to exclusive content, giveaways, games,
updates on progress and behind-the-scenes content. Once the film was released, the account
stayed active, it still provided content, gave a Dwarven word of the day, released photographs
of charactersin actionand made a 'fan of the week'competition.
Twitter: Released a lot of the same content as Facebook, they still gave unique marketing
experiences for example: fans could ask Sir Ian McKellen questions and he'd reply with witty
responseswhichgotbigpublicity.
YouTube channel: Allowed fans to get a sneak peak at behind the scene footage, released
official trailers, worker with Peter Jackson's channel to promote the film and everything was
cross promotedonFacebookandTwitter.
Official Website: Served as a hub as it tied everything together, it offered content such as:
photos, videos, downloads, information, interactive games (recipes from Middle Earth and
Dwarf Combat Training.)

9. They covered all baseds of marketing to ensure success, everything was fan centric and always
included them and cross promoting really made sure that all exclusive content and information
circulatedaroundandgainedmore publicity.
Provide your own definitionofadvertising.
Advertising is ensuring a company and it's products success. They do this by using a range of
marketing techniques and strategies to publically announce the availability of a product. The
marketingtechniquesorstrategiesvarydependingonthe product,forexample:
If a company is trying to sell the release of a new video game, they would first off have to find
out who they aiming it at (e.g. GTA generally aimed at males, 18-24) and use this knowledge to
produce posters, web banners, Facebook pages, personal websites, TV commercials and so on
to gettheirproductsout there;onthe rightchannelstothe right demographic.
It's essentiallydisplayinganewproductand ensuringitgetssalesbyapplyingmarketing
techniquestothe rightpeople.
What is the purpose ofsponsorship?Support your answer with detailedexamples.

10. Sponsorshipiswhencompaniesprovide financial supporttoevents/activiteslike:TV shows,
sportingevents,movies,videogames,social service activitiesandsoon.Theydo thisfor public
recognitionwhichimprovessalesdramatically.
Examplesof sponsorship:
MountainDewEnergyDrink sponsoredYouTuber,'devinsupertramp'tosetup and record his
video,'SlipandSlide LAUNCHRAMP'whichnotonlyfundeda veryfuneventbutalsogot
mountaindewanequal amountof recognitionandpublicityasit'slogowasplasteredalongthe
ramp alongwiththe drinkactuallybeingfeaturedmanytimesduringthe production.
DietCoke produceda TV and webadvertisementwithTaylorSwiftwhere everytime she tooka
sipof dietcoke,kittensappeared.The advertisementendedwiththe slogan, 'whatif life tasted
as goodas dietcoke'andthenproceededtoannounce the release date forthe sale of Taylor's
newalbum,'1989' at the endwhichnot onlypromotedDietCoke butSwift'smusictoo.

11. Duringthe movie,Wayne'sWorldthere isa clipwhere Wayne (Mike Myers) vowsnotto'bow
downto any sponsorship'andthenproceedsto'coincidentally'sponsorPizzaHut(byeating
pizzaand clearlyshowingthe packaging),Doritos(byholdingthe crisppacketclearlyforthe
camera to see it'slogo),ReebokasGarth (danaCarvey) issportingtheirshoesandclothing),
Nuprimpainrelief (GarthoffersthemtoWayne afterhe declaredhe hasa headache) andthe
drink,pepsi (whereWayne remarks,'yesand it'sthe choice of a new generation'ashe takesa
sip.)
What is the purpose ofendorsements?Explaina range of differenttypesofendorsements
and use examples.
Popchips used well known personality, Katy Perry as an advertising selling point when they
produced a poster where miss Perry has two packets covering her chest with the slogan,
'nothing fake about them' sported at the top, along with a quiote from the pop star herself,
saying: 'I'm not in to phonies, good thing there's nothing fake or phony in popchips. They can
onlytaste like theirbadforyou.'
Dolce Gabbana used Scarlett Johansson to show off their new fragrence, 'Rose Sexy' it featured
the actress in a room on a bed with nightwear on as an internal dialogue plays over the scene,
saying deep things like, 'It's funny what you remember, It's not the words, or the music, maybe
it's a laugh, taste? It's funny what you forget but you never forget the one.' It's a very feminine
advert which is what the company along with other female fragrence companies generally go
for.
Endorsement is basically using a well know figure to express appreciation and support for a
company or product. The purpose is to gather more media coverage and attention so the
product gets more potential customers as followers of the significant figure will think, 'hey, if
theylike it,Iwill too!'

12. Source:(https://www.youtube.com/watch?v=aecgX2GrPD0)
Whycould holdingan eventbe a good marketingstrategy? What are some ofthe
opportunitiesand threats of holdingan event?
Events are a good way to show off a product or business in a tailor-made setting with little or
no distraction from other exhibitors, as it's a private exhibition it appeals more to the invited
guests, it also means it's easier to exceed their expectations and desires! Events mean that the
organisation/companycontrollseverythingfrom:
• Venue
• Timing
• Seating
• Topics
The pro'sof holdingan event:
• Business/productisinthe spotlight,it'sall aboutthe business/product,nothingelse
• Can create an eventthatmatches businessandtargetmarketneeds
• Can reach prospective customersdirectly
• Customerscanmeetthe creators
• Theycouldpotentiallyrunajointeventwithapartnership
The Con'sof holdingan event:
• If somethingbadhappens - it'son the companydirectly
• Neverensuredagoodturn out
• Planningeventsisn'teasy
• Costscan quicklyescalate

13. • Hard to attract visitorstosmall events
Holding events is a good strategy because it gets consumers and other organisations to look at
and become aware of your organisation. It allows these people to meet people behind the
brands and products whilst it also gets their questions answered. It can have one attendee or
manyleave witha compeltelydifferentperspectiveonthe company.
What is merchandising?Use detailedexamplestohelpexplain.
'The planningandpromotionof salesbypresentingaproductto the right marketat the proper
time,bycarryingout organized,skillful advertisingusingattractive displaysetc.' -
Dictionary.com
Examples:
George Lucas got a deal with 20th Century Fox Film corp where he had complete control and
the sole beneficiery of all merchandising for the film (Star Wars). This includes: toys based on
buildings or vehicles, action figures based on movie characters, prints of the movie poster and
shirtswithquotesandcatchphrases.
Merchandise for sports is also just as common, the sports teams/companies liscense the
images of teams/names to companies who put them on jerseys, keychains, clothing, sports
equipment,postersandwall plaquesetc.
Linkin Park and other musicians sell their merchandise, usually by themselves on their personal
band websites or they liscense their photographs and album covers to companies who put
themon clothes,banners,flags,bags,pens,stationary,hats,patchesandsoon.

14. YouTuber's like, MattG124, Danisnotonfire and Amazingphil also do this; it's usually from their
own website, a clothing store that correlates in terms of fashion or online stores like:
Districtlines andHotTopic.
Source:(http://dictionary.reference.com/browse/merchandising)
PublicRelations:
What is the purpose ofa pressrelease?Whatsort of thingsshould a good press release
contain?

15. A press release is a form of written communication, it reports specific or brief information
about an event or a circumstance within a company. It's provided to the media but not always
pickedup,howeveritcanbe by: blog'sand twitterusers.
The main purpose of a press release is to promote something specific, like an event, an
accomplishment or significant changes within the company. There are 3 marketing promotional
purposesfora pressrelease:
1. Let the mediaknowaboutan eventandhope the informationgetspassedon
2. Let the media become aware of a business in the hope a reporter will see a story or
showinterestinitandwrite an article
3. Promote the business so it appears on the internet via: blogs, websites, social media
etc.
A goodpressrelease contains:
• A grand openingaboutanew productor special event
• It's tageted for publication or the broadcasts it's send to, for example: the editor of a
car companyisn'tgoingto be particularlyinterestedinanew beautyproduct.
• Make it short but sweet (2 pages or less) whichincludes: who, what, when, where, why
and howinorder of importance!
• Good grammar andspelling!
An example of a good press release is this Cool-A-Zone one which plans to sell eco friendly fans
to the publicto helpsave the planet.
It includes specific brief information, for example: 'MSC brings expanded client reach to Cool-A-
Zone'sinnovation,all byacustomerlookingupvendorID#46436'
Targeted opening for example: 'Cool-A-Zone Inc. Signs on with MSC Inustrial Supply company
for Nationwide reach.'
There isalso goodgrammar/spellingwithnomistakes.

16. Source:(http://www.entrepreneur.com/encyclopedia/press-release)
What is the purpose ofan electronicmediapack? What sort of things shoulda good
electronicmediapack contain?

17. 'A folderorpackage that containspromotional material andassociatedmaterial aboutafirm,
product,conference,seminar,programetc.'
It commonlycontains:
• CD
• DVD
• Videooraudiocassette
• Emails
• Websites
• USB FlashDrive
Andthese usually contain:
• Companybiography
• HD PressPhotographs
• Promotional Videosforthe company
• Website Links
• Pressreviews
• Interviews
• Contact Information
• HD Photographsof keyexecutives
• Companylogo
• Products
Source:(http://www.businessdictionary.com/definition/media-kit.html)
What is the purpose ofa PR briefing?Whyshouldyou create one?Explain some of the areas
a briefshouldcover.
KeypointsforbriefingaPR company:
• Brief states objectives which includes: short and long term goals and challenges e.g.
keyaudiences
• Explain companies approach to PR, for example: when advertising, what's the
message?Helpstooutline eventsthatwill be attendedtoo
• Clear and realistic on budgets, the more knowledge on spending plans means a better
campaignthat fitsthe budget
• Engage withagenciesthatactuallyserve anefficientpurpose tothe taskat hand
• As open/accessible aspossible tothese agencies
• Realistic timescales which gives the agencies time to develop proposals and
contingencyplansincase theydon'tworkout.
A PR Briefing's purpose is to lay down information to PR specialists and PR agencies so they are
aware of a task/job they need to do. For example: the first aid charity, 'St John's Ambulance'
released an ad called, 'The Chockeables' in which small, miscellaneous toys/objects show
viewershowtoeffectivelysave achokingbabieslife.
A PR briefingwouldhave occuredbefore the initial designandreleaseof the ad,during this
certaintime,PRagenciesthatdeal withthe whole ccreationof the message sentoutinthis
advertisementwouldhave beenbriefedoninitialideas,expectations,budget,profit,time scale
and audiences/expectations.Thatisthe purpose of a PR briefingandwhytheyshouldbe
created.
PR Briefingsource:(http://loudmouthpr.co.uk/overview/case-studies)
The Chokeablessource:(https://www.youtube.com/watch?v=gtbUB1XPW_o)

18. What is the purpose ofa pressconference?Whymight you holdone? Use specificexamples
to helpyou with your response.
The purpose of a press conference varies, there are many ways that a press conference is
effectivelyused,thiscanbe:
• Drawingmediaattentiontoa potential story,whichineffectisalotlike a pressrelease
• Political Campaigns: President Barack Obama addressed the Nation of the US to
announce the death of Osama Bin Laden. He spun the story in to a good light by
reminding the Nation and the world of the awful acts Bin laden was responsible for,
'the leader of al Qaeda, and a terrorist who's responsible for the murder of thousands
of innocent men, women and children.' And of course the media went nuts and
hundredof storiesandarticlerwere writtenandprintedinresponse,worldwide.
• Emergency Conferences: Following the F5 Tornado in Oklahoma, US May 20th 2013, a
press conference was held in which the governor of Oklahoma, Mary Fallin announces
emergency services were doing all they could and advised people to stay away from
the affected areas so the services had space and their full concentration on finding any
lostsurvivors.
• Promotional Conference: Gain important coverage from newspapers, magazines, blogs
and TV news broadcasts. This can be anything from unveiling a new charity campaign
to a scientific break through! For example: the EA Gamescom Press Conference
allowed viewers/par takers to watch new, exclusive trailers, demos of games played,
fans got to play the games and experience them, themselves with extended play
throughs! The games included: Batllefield Hardline, FIFA 15, The Sims 4, Dragonage
Inquisition, Dawngate and loads more. EA/Game fans/community would have loads to
say about this using their blogs, websites and social media whilst journalists for gaming
magazines would have gone away with top stories for articles and a lot to talk about on
behalf of theirexperience andexpectations.
Conference Definitionsource:(http://money.howstuffworks.com/business-
communications/how-press-conferences-work.htm)
Political Conference source:(http://www.whitehouse.gov/blog/2011/05/02/osama-bin-laden-
dead)
EmergencyConferencesource:(http://www.theguardian.com/world/2013/may/20/oklahoma-
tornado-moore-live-blog)
Promotional Conferencesource:(http://live-event.ea.com/gamescom/)
Whycould hand-outs be useful whenmanaging a PR event?
Hand outsare useful because:
• Theyallowmore informationtobe providedtothe peopleattendingthe event
• Givesthe audience somethingtotake awayandread lateron
• Remindthe audience of the organisationandthe keymessages/objectivesof the
company
• Furtherexplanationof importantinformationif itwasquite complex andthe audience
memberwastooshy to ask questions
• It alsoincludessupportinginformationlike:contactinfo,case studies,referencesand
so on
• Theyalsosummarise keypointsinamore detailedexplanation
Therefore handoutsare usefulduringapublicrelationseventbecauseithelpsthe audience
betterunderstandwhatyou,asthe companyare tryingto say and putacross in the initial

19. events.
What are some of the advantages of holdingan interviewinsteadof a press conference?
An interview is a lot more private, intimate and confidential - you can get a lot more
information in and out of an interview, the public will most likely trust something someone has
saidin an interviewmore asit'sdirectlyfromthe source.
An interview can give a lot more information like: personal views, information on happenings
and the person of significance, a figure like: Katy Perry or Chester Bennington can gain more
newscoverage withone interviewthana whole conference canwithnosignificantfigures.
A conference announces something and tends to talk at the public instead of to them, although
this gives the viewers insight on happenings, it's not always likely that media will pick up the
conference or attend at all. Conferences also tend to give less information as opposed to an
interview,thoughthere are questionsasked,the answerscanbe brief anduninteresting.
Whydo people setup filmand picture opportunities?Use examplestohelp our response.
Also known as 'Photo opps', pictures opportunities tend to be a happening that is visually
appealing, this could feature: children, animals, disasters, unusual events, celebrities, charity
events,companycampaignsetc.andtheyare usuallyquite emotionallyappealing.
For example:
Aidfor Afrca is an organisation that sets up projects and charitable event to raise awareness for
under priviledged people living in Africa. Right now they are raising money to send young,
African girls to school. There are many photographs used on their website that include happy
African laides in schools or around their homes. This is a good 'photo opp' as it proves/shows
the girls receiving the benefits are happy and attending school - which in turn shows people
that by donatingtheyare helpingwhichvastlyappealstokindheartedviewers/the public.
There isn'tmuch difference whenitcomestofilm:
WWF UK released an advertisement on TV for the adoption of a snow leopard, this included
footage of the creature wandering through the wild in it's natural habitat. The ad talks about
how the animals are poached by hunters and how numbers of snow leopards is rapidly
decreasing, it also shows skins made from the furr of the leopards after being hunted. They
show up close videos of the animal to show the audience it's beauty. This appeals to audiences
who feels sosrry for it after emotive language is used and adopt a snow leopard to help, this
widelyhelpsthe organisationWWFtomake sure the animalsare protectedfrompoachers.
People set up these opportunities to sell products for the profit or gain, the opportunities must
be appealing to the public or there are no sales/investment which would render it a useless
waste of effort,moneyandtime.If itgoeswell,there wouldbe alarge income.

20. SnowLeopardsource:(https://www.youtube.com/watch?v=KTjiWy_1FEE)
Whyare contacts and networkingimportant in marketingand PR? What kindsof contacts
could be useful?Provide detailsofa PR contact from at leastone organisation.
Networking is basically creating events, which leads to creating friendships within a business
communitythatbenefitsthe businessinthe longhaul – whichbecomesacompanycontact.
Networking is great for making new contacts, gaining new clients, making connections and
promoting the company. It’s a great marketing tool as it allows businesses with a small budget
get direct access to a room full of influential business people within the industry, it also makes
more people aware which means a greater number of people will contact the company when
it’s services are required. By simply talking to them the companyis being advertised/promoted,
it alsoallowsacompanyto determine if anyone inthe roomrequires itsservices.
It also allows a company to gain contacts, meeting like minded people in various different
stages of careers and talking to them can help the company gain practical advise and
inspiration to achieve it’s goals, asking for their business card and contacting them afterwards
ensuresapositive relationshipwiththat company.
It can also be quite educational, the company can be given tips and find new networking events
that are best for the business, it also allows them to find out about new trends and share their
knowledge withothers.
PR contact: PublicRelationsforTravel industry(mediacontact)
It’s an Oxfordshire based consultancy, it provides: communication and promotion for good
quality travel, hospitality and leisure companies. It receives consistently good results for things
like:resorts,hotels,restaurantsetc.
The clients it receives rely on them for good, consistent service, access to other influencial
contacts in the media and an effective partnership with in-house sales and a marketing team to
ensure thatit’sclientsexpectationsare exceeded.

21. Jane Parritt, who spent 10 years in PR, leads the team; this includes people with a variety of
marketing skills to ensure effectiveness, this includes freelance consultants available on
demand. Her contacts expand through: broadcast, online, print and social media with frequent
contact to influential contactslike:editors,writers,bloggersandpublishersacrossall sectors.
Thiswouldbe a veryimportantcontact to have fora mediacontactas theyhave a varietyof
veryimpressive/influentialpeople whocouldhelpwiththe company’spromotion.
Contacts are important because they provide extra services, information and other contacts to
your own company, which ensures promotion and success. It also means they are there if you
require their services and word can be spread throughout their own individual companies
aboutthe businesstootherswhomightactuallyrequire yourservices.
Source:(http://www.mediacontactspr.co.uk/about/index/)