Meeting a young media planner last week, I was inspired to post this deck. I created a few year back when I worked on the agency side, for my buddy who was the assistant planner on our team (he's a huge TB12 fan). Planners/buyers tend to have some of the toughest gigs in the business, managing large budgets for huge brands. My intention in creating this was to keep him inspired and on a growth path. I hope it helps to do the same for others, whether you love TB12 or not!

1. How
to
Make
it
in
Media
Planning
(Tom
Brady
Edi7on)

2. Be
Responsive
Whether
you
have
the
answer
immediately
or
not,
always
respond
to
clients,
vendors
and
your
manager,
so
they
know
you
received
their
request.
It
is
an
easy
way
to
show
you
are
on
top
of
things,
and
to
be
honest
it
can
buy
you
some
more
=me
if
you
need
it.

3. Build
Strong
Rela7onships
Outside
of
the
obvious
vendor
and
client
rela=onships,
build
strong
rela=onships
with
your
peers
and
the
folks
you
work
with
on
a
day
to
day
basis.
You
may
not
always
see
eye
to
eye,
but
strong
internal
rela=onships
create
less
drama,
and
build
a
strong
cohesive
work
environment.

4. Be
Visible
You
do
not
have
to
climb
on
top
of
a
mountain
and
shout
every
=me
you
do
something
well,
but
you
should
make
sure
that
people
are
aware
of
the
progress
that
you
are
making.
An
easy
way
to
do
this
is
to
keep
your
manager
cc’d.
In
addi=on
it
is
important
to
be
seen
(physically).
Take
laps
around
the
office
and
say
hi
to
everyone
you
pass,
to
make
your
presence
felt.
Make
sure
everyone
knows
your
name,
even
if
you
can’t
remember
theirs.

5. “Ask
for
forgiveness,
don’t
ask
for
permission”
There
will
be
=mes
when
an
email
comes
through
asking
for
an
immediate
answer,
and
your
manager
will
not
be
around.
Use
your
gut
and
all
the
knowledge
you
have
obtained
to
date
and
make
a
decision.

6. Have
a
healthy
serving
of
Chill
Snacks
As
you
already
know,
we
are
not
saving
lives.
Yes
days
can
be
intense,
but
never
forget
to
take
a
CHILL
SNACK
and
focus
your
=me
on
geNng
things
done
vs.
was=ng
=me
worrying
about
what
needs
to
get
done!

7. Never
Stop
Learning
We
work
in
online
media.
Things
change
every
day.
Keep
up
with
the
trends.
Follow
every
outlet
on
TwiQer,
subscribe
to
newsleQers,
and
pick
the
brains
of
the
publisher
partners
that
you
work
with.

8. Share
the
Wealth
As
you
hear
and
learn
about
new
things
related
to
the
industry
or
your
specific
campaigns,
spread
the
love
to
your
team
by
sending
mass
emails.
Become
the
go
to
person
for
everything.

9. Be
Resourceful
Things
are
not
black
and
white,
especially
in
our
business.
Make
sure
to
use
all
the
tools
that
you
have
in
order
to
produce
quality
deliverables

10. Set
Clear
Expecta7ons
Know
what
you
are
capable
of
in
the
=me
you
are
capable
of
doing
it.
If
anything,
when
dealing
with
clients,
follow
the
cliché
“Under
promise
and
over
deliver”.
If
you
are
not
going
to
work
with
a
publisher
partner,
be
upfront,
you
don’t
want
to
burn
bridges
by
leading
them
on.