A copy of the presentation given by Asif R. Khan at the SoLoMo Summit in Madrid - May 29th

1. @AsifRKhan @TheLBMA
#SoLoMoSummit
Presented by: Asif R. Khan

2. The Location Based Marketing Association is an international, not-for-profit
group dedicated to fostering research, education and collaborative innovation
at the intersection of people, places and media.
We live at the intersection of:
PEOPLE, PLACES & MEDIA
Formed in 2010, 600+ members with chapters in:
Toronto, Montreal, New York, San Francisco, Atlanta
Seattle, Amsterdam, Berlin, London, Singapore

4. Let’s Start With A Little Fun
Sony Ericsson – Someone Stole My Mayorship – US
https://www.youtube.com/watch?v=yQekS1eCjvA

5. WHAT IS A PLACE ?

6. Total of:
102 000 000 Places
Accessed by:
231 000 000 Users
Resulting in :
1 300 000 000 impressions
annually
Source:The LBMA

7. Total of:
2 430 000 000 Places
Accessed by:
1 100 000 000 Users
Resulting in :
27 700 000 000 impressions
annually
350 000 WiFi Hotspots
1 500 000 Billboards
6 000 000 Digital Screens
2 300 000 000 TV Sets
Source:The LBMA

8. Total of:
53 630 000 000 Places
Accessed by:
4 000 000 000 Users
Resulting in :
110 000 000 000 impressions
annually
350 000 WiFi Hotspots
1 500 000 Billboards
6 000 000 Digital Screens
2 300 000 000 TV Sets
1 200 000 000 Vehicles
6 000 000 000 Mobile Phones
44 000 000 000 App Downloads
Source:The LBMA

9. The challenge for brands

10. 85%
Of all data has a location element

11. The Intersection of People, Places & Media
STARHUB MUSICAL FITTING ROOMS
http://www.youtube.com/watch?v=IJkRtnfNCo4

12. 1. Augmented Reality

13. 2. Nobody cares about badges

14. 3a. Not Just Gamification Anymore
Meatpack – Retail HiJack App – Guatemala
https://www.youtube.com/watch?v=CekUwaPKUUM

15. 91% of people said they were
positive about receiving 3rd
party messages via O2
95% of all SMS messages are read
within 3 minutes
4. Push – In App and SMS

16. 5. Indoor Location

17. 6. Taking The Store To The People

18. 7. Location + IP
Parking Douche App – Russia
http://www.youtube.com/watch?v=BH5AWAO5qRw

19. 8. When Location Benefits All

20. 8a. When Location Benefits All
NCDV Drag Me Away
https://www.youtube.com/watch?v=EEKC-Yu-LeQ

21. 9. Don’t Forget About Audio Either

22. 10. Who Needs Mobile To Leverage Location?
Dominos Pizza - Brazil
https://www.youtube.com/watch?v=DgJef5ZgeiQ

23. Thinking Ahead: Location = Data

24. Key Takeaways
“A place is wherever you are right now”
“It’s not only about hyper-local, but really about hyper-
relevance”
“LBM is not only about mobile, but the integration of
media around places”

25. ASIF R. KHAN - Founder & President
Asif@TheLBMA.com
@AsifRKhan @TheLBMA