How to Create Engaging Content that Stands Out

•

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The Marketing Technology Association

Beautiful Data: Hem patel - Signal Noise

Marketing

So how can you make sure your
content has the ability to stand
out and resonate with your
audience?

The checklist
!
Who is your
AUDIENCE?!
What’s your
STORY?!
What are they
LEARNING?!
How can you best
PRESENT IT?!

4. What method best suits the content that you have?!

Art of the Algorithm
©Signal Noise 2015. All rights reserved

“Certainly, we can expect more traditional forms of content like blog
posts, videos, infographics, ebooks and white-papers to continue to
play a huge role in content marketing. In fact, these can be expected
to grow over the next several years. Just be warned, it's going to be
harder to shine through. Interactive experiences, on the other
hand, attract attention like nothing else.”
Alex Postance, Head of Earned Media at Epiphany

Any questions?
Thank you
hem@signal-noise.co.uk
signal-noise.co.uk @signal__noise

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How to Create Engaging Content that Stands Out

3. Credit:(Percolate(

4. So how can you make sure your content has the ability to stand out and resonate with your audience?

5. Source: Visual.ly

7. Source: Uberflip

10. INSIGHT! KNOWLEDGE! INFORMATION! DATA!

11. INSIGHT! KNOWLEDGE! INFORMATION! DATA!

12. INSIGHT! KNOWLEDGE! INFORMATION! DATA!

13. INSIGHT! KNOWLEDGE! INFORMATION! DATA!

14. INSIGHT! KNOWLEDGE! INFORMATION! DATA!

15. The checklist ! Who is your AUDIENCE?! What’s your STORY?! What are they LEARNING?! How can you best PRESENT IT?!

16. 1. Who are you targeting? !

17. SKIMMERS! WADERS! DIVERS!

18. 2. What’s the narrative?!

19. 3. What do you want them to learn?!

20. 4. What method best suits the content that you have?!

21. STATIC! INTERACTIVE! TOOL!

22.

23.

24.

25.

27.

28. “Certainly, we can expect more traditional forms of content like blog posts, videos, infographics, ebooks and white-papers to continue to play a huge role in content marketing. In fact, these can be expected to grow over the next several years. Just be warned, it's going to be harder to shine through. Interactive experiences, on the other hand, attract attention like nothing else.” Alex Postance, Head of Earned Media at Epiphany

29.

30.

31.

32. ONE BILLION ROWS OF DATA Per hour…?

33. DATA( CONTENT(LEARNING(

34. Any questions? Thank you hem@signal-noise.co.uk signal-noise.co.uk @signal__noise

How to Create Engaging Content that Stands Out

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