Mobile applications today occupy an indomitable position in the virtual world. There is a lot you can do with mobile applications from any part of the world and still be accessible the next second in the farthest corner possible.

1. 6 Big Mistakes to Avoid in Mobile Marketing
Mobile applications today occupy an indomitable position in the virtual world.
There is a lot you can do with mobile applications from any part of the world
and still be accessible the next second in the farthest corner possible. A lot has
been said and done about creation and nurturing of mobile apps, but there is a
bigger area that is often overlooked. The efficacy of your website on the mobile
medium vis-à-vis its performance on desktop or laptop is the area of concern.
As website development professionals work on a number of techniques to make
a website powerful on the laptop; little is done on its efficiency on the mobile.
Transcending your website smoothly to the mobile medium is extremely
important.
While the world battles on identifying and catering to the dynamic needs of
responsive or mobile friendly websites, there are certain other aspects that need
equal or improved attention. Mobile applications and mobile marketing have
the potential to transform the sales landscape of any business. However, when
wrongly handled; the process does not just go futile but it also extracts your
investment for nothing. This article throws light upon the most deadly mistakes
you must avoid in mobile marketing.

2. 1. Have you forgotten a Call-to-Action?
Informing or educating the customer of all delightful things but forgetting
to tell them what they actually need to do is the biggest mistake a business can
commit. Make sure you add the right or desired call-to-action (CTA) in brief
but clear and legible terms and also mention your contact details for routing
inquiries and clarifications. Adding an offer along with the CTA is a brilliant
idea.

3. 2. No error check
Mistakes are more common than you think in mobile marketing. Make sure
you proof check your message before you send it out to your target audience for
possible errors, incomplete details or wrong information. The message must
first make sense to you, only then will it prove beneficial to your readers.
3. Are you giving one treatment for all?
The most important benefit of mobile marketing is that it can be sent to
individual or specific groups of audience. This means you need to modify or
work your message according to the specific needs of different groups of people.

4. You should segment your customers into smaller sects and give them what
they are likely to need instead of following the ‘one-for-all’ approach.
4. Are you going excessive on your messages?
Customers or your target audience prefer to see one message or one task at a
time. Do not go overboard by loading them with unnecessary information, tasks
or offers. They are only going to be infuriated or the message may be
overlooked.

5. 5. Are you simply just selling?
It is high time businesses stop being self-centric. Try to add value to what
you do instead of just following compulsive or persuasive selling.
6. Are your mobile applications futile or unfocussed?
Mobile apps take a long time to be developed. They use a lot of money in
the process. And such apps must hence be genuinely useful to the audience
they are created for in the first place. Make sure your mobile apps are not
created for users to ignore.

6. Contact Information
Team Mango Media Private Limited
No. 100, Ist Floor, "Suvarnadarshan",
Gandhi Nagar 2nd Main Road,
Adyar, Chennai - 600 020, India.
+91 - 44 - 24466454/55
Mail: : projects@themangomedia.com
Website: : www.themangomedia.com