Websites, banners, videos, Facebook, Twitter, Pinterest and a whole lot more - there's a lot of content on the internet. Some good and some not so good, here's a round up of the best bits I've manage to notice this month.

1. MAY 2013
M
M
Best of
the branded web
@TheMarkCarroll

2. no cynicism just
the best bits to
help inspire you
to make better
content
a round up of the
best content from
across the web this
month
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3. sites
Part 1
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4. Dominoes Live
That’s right you can not only track your order online,
but Dominoes Salt Lake City made it possible to
watch it live as it’s made.
Nice work Dominoes, nothing to hide and happy to
show the whole world.
WATCH HERE
@TheMarkCarroll M
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5. Midsummer Night’s
Dreaming
RSC team up with Google to tell the story of A
Midsummer Night’s Dream via the internet. Very nice
site and a great way to reimagine a classic story.
SEE THE SITE
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6. Channel 4 Mating
Season
Channel 4 is promoting a new television
program, “Mating Season”, with an advertising
campaign featuring Arthur, a 150-year-old
Galapagos tortoise who lost his partner Ethel
after 100 years together. His exploits include a
series of ill-feted dates and an epic night in a
club before finding a match in a very
unexpected place. The TV spot is accompanied
by a print campaign designed by illustrator,
Noma Bar, which evolves the gender symbols
into a series of playful symbols that represent
various relationship statuses, concluding (as
the TV spot does) with the line: modern
dating: it’s complicated. The campaign
includes a great Tumblr site, with animated
gifs, a game and Noma’s print ad.
VISIT THE SITE
@TheMarkCarroll M
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7. OAKLEY
A very nice parallax site from Oakley for their MX
goggles. All of the information on one page as well as
purchase.
SEE THE SITE
OTHER GREAT PARALLAX EXAMPLES
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8. World Alzheimer's day
You could donate your Facebook profile to help raise
awareness of how it feels to have to live with
Alzheimer’s Disease by wiping out all memories of
Facebook users for one day. How? By donating their
timeline to the international Alzheimer association.
SEE THE VIDEO HERE
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9. APPS
Part 2
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10. Nissan Self Healing
pain
Another clever use of in app media space as Nissan
uses the touch interface to show off their latest
innovation of self healing paint.
SEE THE VIDEO
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11. Huggies Tweet Pee
The Huggies TweetPee uses a sensor and a twitter
based alert system to let you know when your babies
nappy needs changing.
I nice idea and good use of technology, it also
monitors nappy usage so you shouldn’t find yourself
out of stock.
Watch the video here
@TheMarkCarroll M
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12. Audi Start Stop app
Audi Start/Stop app for Android. Another car brand
using technology to dramatise their cars features.
This time an app which will notify you about apps
you have open but haven’t used for a awhile,
prompting you to close them and preserve battery
life.
SEE THE VIDEO
@TheMarkCarroll M
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13. OUT IN
THE REAL
WORLD
Part 3
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14. Red Bull Instagram
Billboard
RedBull take the online offline with this billboard
showcasing images submitted via Instagram. For the
release of their three new flavour variants - red, blue
and silver - images can be submitted by @
mentioning RedBullUK the tags:
#BLUEEDITIONPLEASE
#REDEDITIONPLEASE
#SILVEREDITIONPLEASE
This mechanic should have now become even easier
with Instagram adding in picture tagging functionality
in their latest release.
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15. Coca-Cola small world
machines
Coke turns piece keeper with their latest small world
machine which sets out to connect India and
Pakistan, stating - “that what unites us is stronger
than what sets us apart”
WATCH THE VIDEO
@TheMarkCarroll M
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16. Anar Foundation
against child abuse
Knowing the average height for adults and children
under 10, GREY has created two different messages.
Using an outdoor lenticular the outdoor poster shows
adults an awareness message, while children see a
message offering them help and showing them the
telephone number. A message only for children.
WATCH THE VIDEO
@TheMarkCarroll M
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17. Heineken Ignite
Heineken Ignite is the first interactive bottle. The end
product and experience is great but best bit is how
agency and client worked together to develop this
prototype product, in a long Hack Day style setup
across 8 weeks.
SEE THE VIDEO
@TheMarkCarroll M
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18. Heineken Negotiation
Heineken challenges guys to try and get their other
halves to buy a set of stadium chairs for the chance
to win tickets to the Champions League Final in
London.
WATCH THE VIDEO
@TheMarkCarroll M
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19. Gladiator USB Can
There’s obviously NOTHING more frustrating in office
life than not being able to find a USB flash drive
when you need one. Gladiator energy drink has come
up with a novel solution to this. Turn the can into a
flash drive.
WATCH THE VIDEO
@TheMarkCarroll M
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20. NIKE #MIPISTA
Need a football pitch? No problem. Nike Football
are patrolling the streets of Madrid ready to provide
one projected on to a street space.
WATCH THE VIDEO
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21. VIDEO
Part 4
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22. VW Hidden Frame
Another clever use of standard YouTube functionality
to dramatise the VW Side Assist feature.
WATCH THE VIDEO
See also:
GOLF GTI FAST AD
VW SKIPPING ADS FOR YOU
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23. Mighty Fine Vines
A selection of some of the best Vines from a variety
of accounts.
SEE THEM HERE
@TheMarkCarroll M
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24. Cascade Brewers
What better way to celebrate a limited edition than to
make a limited edition piece of media to promote it.
Every year, Cascade brews a limited edition beer
from limited edition hops. There’s only enough for
5000 cases. A custom, embed-able video player was
created to house a view counter that ticked
backwards from 5000.
WATCH THE VIDEO
@TheMarkCarroll M
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25. Book Of
The MonthMedium and other long reads
OK, so this isn’t a book, but it is a growing trend in
the availability of well designed and easily
accessible long form reads across the web.
Medium is leading the pack
Narrative.ly is another
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26. More
Next
Month
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Visit:
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