2. The Indisputable, Proven Facts … Reach Consumers across all demographic segments Sources: RADAR 97, June 2008 Daypart Usage Report / All Radio Stations / Average Weekly Cume, Mon.-Sun., 24-hours / Persons 12+ 95 % 235,000,000 People reached by Radio every week
3. The Indisputable, Proven Facts … Relevance With household incomes of $50,000 + Planning to buy a new car within 12 months 95 % Source: Scarborough USA+ 2006 Release 2 (12 months only) 90 % Spending $150 per week on groceries 90 %
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6. Traditional Media is Here to Stay - Reach Weekly Media Reach Persons 18+ Source: MRI, Spring 2008; RADAR 97, June 2008; NAA/Scarborough 2007; MPA/MRI, Fall 2007; MRI, Spring 2008
7. Traditional Media is Here to Stay - Usage Average Time Spent with Consumer Media Per Person Per Year Source: Veronis Suhler Stevenson Communications Industry Forecast 2008-2012
24. Buy From FM “ It’s addictive, awesome, and completely natural. What better way to discover new performers and songs than listening to the Radio?” -- David Pogue, New York Times , 9/18/08
25. The Opportunity for Radio Buy from FM – Song Marketplace 10 songs per hour x 24/7/365 40 million Songs across 450 stations 1 billion Songs across 10,000 stations