final business assignment

1. 1
CHARITY DRIVE EVENT
Stuff...Lah!
Introduction to Business (BUSF0103)
Charity Drive Report
Group members: Student ID:
Dayana Kamarulzaman 0304125
Rozanna Farah Ibram 0317967
Samaa Tariq Abdulsattar Abdulaziz Ismaeel 0316353
Sabrina Wiora Nassor 0317776
Neville Somi 0317780

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TABLE OF CONTENTS
Executive Summary 3
Objectives 4
Target Market 4-5
Competition Analysis 5-6
Products and Packaging 6-11
Pricing 11
Promotion 11-12
Sponsors 12-13
Distribution 13
Green Measures 13-14
Human Resources Planning 14-15
Evaluation of Results 15
Appendix 16-17
A. EXECUTIVE SUMMARY

3. Stuff...Lah! Is a nonprofit business initialized by a group of five students in order to raise
funds for a charity organization. The business was run over a period of 5 days during the charity
drive week at Taylor's University Lakeside Campus. This charity drive event is part of the final
project for our Introduction to Business subject. The students that took part in this project are from
the Foundation in Natural and Built Environment, and Foundation in Design. All the proceedings
earned were donated to the chosen charity organization, the Kiwanis Down Syndrome Foundation;
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in Subang Jaya, Selangor Malaysia.
A variety of products were sold such as soda pop drinks that was produced and distributed
by a local business that goes by the name of ‘Pop the Soda!’, and a local clothing brand that goes
by the name of ‘Rockiss’. Before the setup of our business it was required for us to plan out an
effective strategy in order to achieve our target, which was to raise an amount of two thousand five
hundred Malaysian ringgit (RM2500). Everyone was given specific task in order to ensure that the
business was running smoothly within the period of five days.
In conclusion, communication skills are important. A good communicator should be able
to convey messages effectively to the potential customers and sponsors. We at first were hesitant
to ask for donations, and promote our business. However, over time we adapted to our roles as
sales persons; we then noticed that as the days progressed, selling began to feel natural. Lastly,
we did not only make good sales and profits, but it also help boost our self-esteem.
B. OBJECTIVES

4. To donate sales revenue earned from our soda drinks and clothes to our desired charity
organization, Kiwanis Down Syndrome Foundation, Malaysia. Kiwanis Down Syndrome
Foundation is committed to the welfare of children with Down syndrome, its main purpose is to
provide suitable education and life skills for the children from age of two months up to the age of
six years. The reason to support this foundation is to benefit the community, raise awareness, and
to take into consideration a specific minority in the Malaysian society, which otherwise might be
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overlooked by most.
Approximate objectives:
To sell enough soda drinks and clothes, as well as collecting donations and gaining
sponsorships earning us two thousand five hundred Malaysian Ringgit (RM2500) to successfully
achieve an A grade for our Introduction to Business subject.
We devised a plan to help manage our time accordingly for each day to inch forward
towards our target. Below is the approximate target we accomplished from this charity drive
assignment:
Target Sales : RM1500
Target Donation : RM1000
C. TARGET MARKET
During the charity drive week, we have faced different types of customers buying our
products. The majority of our customer consisted of students and staff members from Taylor’s
University, whereas, the rest were visitors. What we noticed from our observation was that our
customers were quite content on paying a high amount for clothes that ranged from a price of
RM35 and above. We found that the condition of the weather can affect certain moods, for example;

5. during hot weather, an influx of customers would buy soda drinks to cool them down. Our sales
began to increase due to word-of-mouth, our customers would recommend the product to their
friends if they were satisfied. However, others were willing to spend for the sake of charity.
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D. COMPETITION ANALYSIS
Businesses could be set up for two reasons, to either raise money for a charitable cause or
to fulfill a dream by being your own boss in an industry against your rivals and gaining profit out
of it. During the charity drive week we had several competitors (our classmates) who sold similar
products, such as, drinks. One stall sold canned soft drinks and another, coconut juice. The stall
selling the soft drinks priced their product for as low as RM1 per can and the coconut juice was
priced at RM3 per cup. Customers were more attracted to the stall that sold canned soft drinks due
to the known company brand such as sprite and coca cola therefore, the customers felt safer buying
a beverage with a name they recognize. Not only were customers attracted to the well-recognized
brand they were also attracted to the price they were being sold at, normal pricing is roughly RM2
in campus. The coconut drink was a hit to those who are health conscious, which resulted in higher
sales. The coconut itself was sold (optional) in it’s own shell which acted as both a beverage and
something edible at the same time. On the other hand, one disadvantage of the group that sold the
coconut drinks was the portability. When the customers purchased their drinks it was either sold
in a topless cup or in a coconut shell, which made it hard to carry around. Besides the classmate
who were doing the assignment together with us, our other competitors are the shops and
restaurants readily available on campus the famous ones being Seven Eleven, Arena, Starbucks,
Chatime etc.
E. PRODUCTS AND PACKAGING

6. The products sold were soda drinks and clothes. In addition, Dayana also went and met the owner
of ‘Rockiss’ to make a deal with her for the clothes and sponsorship.
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1) Soda Drinks
‘Pop the Soda’
Dayana met up with the supplier and ordered 13 boxes of soda drinks that contained 24
bottles each.

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Description
The drinks consisted of 5 flavors:
1. Soursop (Durian Belanda)
2. Mango (Mangga)
3. Banana (Pisang)
4. Pineapple (Nanas)
5. Lychee (Laici)
They are produced and distributed by a local company called ‘Pop, the Soda!’

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Features and Benefits
Besides the exotic flavors of the drinks where you don’t usually find made into carbonated drinks
the soda helps quench your thirst when the temperature starts to increase. It’s a considerably new
to the market, therefore it’s a chance for you to try something fresh.
Packaging
The drinks were sold in classic brown glass bottles and labeled in different colors to differentiate
the several flavors. Colorful straws were provided for customers.
2) Clothes

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Description
The clothes sold are mainly for the ladies, where they are in tune with the fashion trend of today,
consisting of crop tops, blouses, shorts, and skirts in varied and colorful designs.
Features and Benefits
The designs of the clothes are of the latest trend available in the market. They are designed to suit
the tastes of the fashion conscious ladies from the ages of 17 and above.
Packaging
The clothes are displayed on hangers to the customers to give them easy access to browse through
the clothes. Once the clothes are sold they are packaged into a specially prepared ‘Rockiss’ plastic
bag.
F. PRICING
 Soda Drink – RM 5.00 for 1 unit
 Clothes – RM 35.00 to RM 60.00 for 1 unit
G. PROMOTION
During the first 4 days of business the sales were slower than expected as the price were
considered quite expensive for a carbonated drink. We went around by word-of-mouth to our
friends and the people we know on campus to spread the word. Most of our customers are friends
that we personally know. Other than selling the products at the booth some of our members went
around the campus to sell the drinks. As for the clothes, the selling pace was even slower as the

12. price were too expensive for college students to afford. On the last day, we made an offer for the
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drinks:
RM5 for 1 unit
RM9 for 2 units
At closing time we brought down the price to:
RM10 for 3 units
Offering it as a ‘buy 2 free 1’ promotion, the sales then went faster.
H. SPONSORS
The list of sponsors :
Individuals :
Name Amount
1. Narimah Othman RM80
2. Tariq Abdulsattar RM80
3. Siti Marina Abdullah RM80
4. Thahiya Mohamed Bade RM80
5. Geoffrey Rogathe RM80
Cooperate Entities :
1. Rockiss RM500

13. The only sponsors we approached were our parents who agreed to sponsor us. We approached our
parents as they are the easiest and closest people we know who earns money and are willingly to
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give us some support.
I. DISTRIBUTION
Our products for the charity drive were placed at one of our group member's houses. Early
each morning she would stack the boxes, and stall items in her car to Taylor’s University Lakeside
Campus. The products were carried to our stall and set up on the table; the signs were then pinned
up on the softboard, and finally we proceeded to sell. The products are not renewed throughout the
day as the number of products expected to be sold are estimated through calculation for each day.
Moreover, we walked around campus carrying the bottles and sold them to the people around
campus and the commercial area. Our group consisted of five members. Dayana (also distributed
and ask for donations) was in charge of the clothes and drinks, Sabrina (also asked for donations)
was in charge of the money, Neville and Oat (also distributed and asked for donations) were in
charge of the bottles, and Samaa (also in charge of the bottles) was in charge of asking for
donations through ‘Free Hugs’. Each person in our group was assigned with a task so the table was
never left empty.
J. GREEN MEASURES
The way that our business took into account sustainability was by ensuring that we do not
use materials that harmfully impact the environment. By doing this, we did not give away plastic
bags when the bottles were purchased. The product is made from glass and can easily be recycled
or reused by the customers.

14. On the other hand, the Rockiss products that we sold were given to the customers in a bag.
However, the bag is made from environmentally friendly plastic that makes it easier for it to be
recycled. The customers could also reuse the bags for any other purposes.
In order to properly manage our resources, we stopped using ice to cool the bottles on the
first day. We then decided it would benefit us if we placed our bottles in a fridge instead which
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helped us save money and water.
K. HUMAN RESOURCES PLANNING
Human Resource planning serves as a link between human resources management and the
overall strategic plan of an organization. We discussed financial plans to ensure that we could
achieve the goal of earning a profit of RM1500 within 5 days. Our strategic Human Resources
plan allowed us to have a view from a budgetary point so that we were able to cover the costs of
the products into our operating budget.
Organizational Structure for “Stuff...Lah!”
Group Leader (Dayana Binti Kamarulzaman)
Finance Accountant (Sabrina Wiora Nassor)
Sales Executive Promotion and Marketing (Samaa Ismaeel)
Product Manager Receptionist (Rozanna Ibram)
Dayana Binti Kamarulzaman as our group leader was responsible for the planning, manageme nt,
coordination and financial control of Stuff...Lah!. Sabrina Nassor, was the accountant in charge of
managing and supervising daily operation of accounts payable, accounts receivable, cash receipts,
and assists in the preparation of the financial report. Rozanna Ibram, our product manager was in
charge of the inventory of the stocks. Furthermore, Samaa Ismaeel who was in charge of promotion

15. and went around giving free hugs. Neville Somi, our receptionist was in charge of promoting
products and services to customers at our stall. Altogether, we were able to succeed in our goals
by working effectively as a team due to our human resources plan that allowed us to cooperate
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well within the group.
L. EVALUATION OF RESULTS
The aim of the whole business plan was to achieve a total of RM2500 gathered from
sponsorship supports and sales revenue. All the proceedings were donated to Kiwanis Down
Syndrome Foundation. We approached several companies and individuals to apply for their
sponsorship where we successfully gathered RM900 from sponsors. Each member contributed
RM138 as capital to purchase the stocks. After the charity drive we found that the majority of
students weren’t willing to invest into a product which they deemed expensive. However, people
are more willing to give donation and free hugs than buy a product. We made an average of RM70
per day from donations alone. However we did not make much from donations as we started asking
donations only on the third day. During the charity drive we managed to schedule ourselves to be
on standby at the booth as we were not all were available all the time as we still had classes going
on. Based on the clothing sales we found that the demographic does not purchase a piece of
clothing as frequent as one does on beverages. Therefore our sale on the clothes were very slow.
On the final day of charity drive, we decided to price down our sodas to a ‘buy 2 free ‘1 promotion,
which escalated the sales within the last 2 hours. If we were going to do the business again, we
would hold a ‘happy hour’ promotion where at a certain time of the day the prices of the drink
would be cheaper than usual. After the calculations were made we managed to collect enough
revenues to reach RM2500. Furthermore, we managed to raise enough awareness for the Kiwanis
Down Syndrome Foundation and its cause.

16. Reflection Video : https://www.youtube.com/watch?v=sH85GSgsG5Y
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M. APPENDIX
Soda Drinks :
Date Units
18/11 83
19/11 86
20/11 91
21/11 77
Total 412
Agenda Amount
Crates (24 bottles) 18
Cost per item RM2.20
Selling Price RM5
Total item sold 412
Total from sales RM2060
Donations :
Date Amount
Sponsorship :
(MYR)
18/11 -
19/11 104
20/11 193
21/11 103
Total 59
18/11 59
Total 459
Sponsorship Amount (MYR)
Rockiss 500
Parents x 5
Total
80 x 5
400
Total 900

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Income Statement for ‘Stuff..Lah!’
Revenue
Sales RM 2060 Product A
Less: Cost of goods sold RM 906 S. price RM5.00
Gross profit RM 1154 Units 412
Add: Donation & Sponsorship + RM 1359 Rev RM2060
Adjusted gross profit RM 2513 Product A
Less: operating expenses C. price RM2.20
Ice RM6 Units 412
Receipt books RM7 Rev RM906.40
Total operating expenses
RM13
Net profit RM2500