2. 100+
150+
15+
Experience from NativApps
Staff in design ui/ux, development,
copywriting, advertising, project
management and experts in several
technologies
Successful projects
Years of experience
3. Who we are?
The Orange Lab is a SpinOff from NativApps focused
on business growth through digital marketing.
Our experience elaborating marketing and
development content of digital strategies allow us to
add value to our customers so their companies prosper.
4. Our attributes
NativApps support
Elaboration of digital
content for education
Fast Response
Our greatest strength is the
development of digital content,
thanks to the experience
gained with clients like Next U,
Open English, among others.
We know how important it is to
our customers having effective
and fast responses to their
requirements; reason why we
have enough equipment
to take care of it in the less
possible time.
We belong to a development,
software and mobile apps
company that supports any
technical topic with our
customers.
5. Services
Branding Content marketing
Design and optimization
of digital assets
Digital strategy
Digital Advertising
– SEM
Naming
Brand architecture
Corporative image
Digital branding
Blogging
Social media
Video
marketing
Animations 2D
Photography
Web pages
Apps
Landing pages
SEO
Google Adwords,
Facebook &
Instagram Ads,
LinkedIn Ads,
Twitter Ads
Transversal
optimization
E-commerce
Competition
Bechmarking
S.M.A.R.T Objectives
Digital marketing plan
Digital campaigns
SMS Ads
E-mail
marketing
6. Creative process
We work since the diagnostic until the communication management:
Digital Research
Design and
Strategy
Implementation
and Analysis
Target, business
analysis, competition
and references.
Marketing Strategy
creation focused on
the company targets.
KPI’s analysis
and strategy
execution.
7. Methodology inbound marketing
We use non-intrusive
marketing techniques, with the
purpose of contact your
customers in their purchase
process and guide them to the
final conversion.
“ “
Attracting: Get traffic.
Converting: Get leads
Closing: Get conversions.
Loyalty: Analyze and optimize.
SEO Blog Social media Sites Mobile optimization
Landing page optimizationCalls to action
Email optimization
CRM Synch #
Lead scoring
Sales alerts
Personalized
Email+Web+Social
Email+Web+Social
Nurturing
Feedback forms
Engagement
Forms
Users
Visits
Leads
Clients
Prescribers
1
2
3
4
8. Our team
Digital Analyst
UI/UX Designers
Community Manager
Business Manager
Copywriters Seo Expert
Digital Media PlannerStrategy Director
Fronted and Backend Developers
Sales Strategist
9. Co-founders
Olga Lucía Borrego Cerón
Business Manager
Mass Communicator and Journalist.
Expert in draftng and marketing.
With more than 20 years of experience in areas
such as: sales, marketing and event development.
Growth-oriented, strategic visionary of bussiness.
"Public relations are my greatest strength".
Laura Juliana Mantilla Rincón
Strategy Director
Social Communicator, specialist in
Advertising Management Strategist, creative
and entrepreneur with more than 8 years of
professional experience in The design of
digital marketing strategies.
"I am passionate about the generation of
valuable content and marketing strategies
with measurable results”.
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10. Some of our success cases
Jumio:
This Silicon Valley multinational needed to hire 350 people to open its first
office in Latin America. We created a multi-channel digital campaign with
specific demographic segmentations to promote a job fair, in only 20 days,
more than 4,000 people were reached, from those 1,500 registered online
and 800 attended the job fair in person.
Hilton:
The agency created a Google Ads Campaign and reached 5.017 clicks (traffic
to the website) and 75.640 impressions, representing a 185% increase in the
number of clicks and 162% growth in the impressions in one month. The
average cost per click $1,2 USD (Travel & tourism average) to $0.2 USD, an
80% reduction. The CTR campaing range was between 5,14% and 11,32%
5,14 % y 11,32 %, a positive outcome considering the average rate is 6,17%.
(Source: WordStream Research - Google AdWords Industry).
Get cider:
We assigned a team made up by a project manager, UI UX designer, web &
SEO developer, quality assurance analyst and a marketing coordinator, to build
an e-commerce website for one of their customers. The team identified and
prioritized the most important functionalities aligned with transactional
marketing, whereby we ensure a high technical performance digital product,
optimized for commercial strategies, SEO positioning and online marketing.
