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PART 3: Building a culture that 
feeds your strategy (instead of 
eating it for breakfast) 
How to build a high-performing organization in the 21st century. 
All rights reserved PeopleFirm LLC 2014
We’ve talked about how the world 
has changed. We’ve talked 
about how you need a 
clear and compelling 
strategy, now more than ever. 
But now to make that 
strategy flourish… 
All rights reserved PeopleFirm LLC 2014
How? By building a 
culture that really 
nourishes it. 
Yeah, just think 
about that for a 
moment 
All rights reserved PeopleFirm LLC 2014 
Wouldn’t it be awesome if 
your culture actually fed your 
strategy? 
After all, culture is 
the environment in 
which strategies 
either thrive or die
But first, what the heck 
is “culture” anyway? 
All rights reserved PeopleFirm LLC 2014
well, the dictionary says… 
culture: noun ’kәl-chәr 
1. a way of thinking, behaving, or working that exists in 
a place or organization (such as a business) 
All rights reserved PeopleFirm LLC 2014
But for those of us who like 
plain speak, it’s: 
“the way we do 
things around 
here”. 
All rights reserved PeopleFirm LLC 2014
Ok, but can you really 
influence your culture? 
YES! 
All rights reserved PeopleFirm LLC 2014 
You just have to 
pull the right 
levers!
Where does culture start? 
Culture happens. It happens 
everyday through the cultural 
levers you pull. Those levers 
include the decisions you 
make, where you focus, what 
you measure, how your 
leaders talk, and what’s 
rewarded. It’s driven by your 
processes, programs, tools, 
policies, environment, and all 
the things that touch your 
people every day. 
To change culture, look at all 
those things, no matter how 
small. And ask yourself, are the 
levers you’re pulling creating 
the culture you want? 
All rights reserved PeopleFirm LLC 2014 
Tip: Culture is built from many moments of truth. 
Get those moments right, and the rest will follow. 
reserved PeopleFirm LLC 2014
But what culture 
do you want, 
anyway? 
All rights reserved PeopleFirm LLC 2014
Well, start by 
identifying the 
cultural attributes 
that will feed your 
strategy. 
All rights reserved PeopleFirm LLC 2014
like these for today’s 
world: 
 Authentic: It’s the age of self-expression (think social media)! Your people want to be 
themselves, and they want their company to be real too. This means corporate transparency. 
 Agile: You need to be agile to thrive in the face of change. Celebrate change-capable 
behaviors, such as proactively seeking to understand new responsibilities. 
 Innovative: Celebrate creativity, innovation, and moving ideas quickly through your 
organization. 
 Inclusive: Embrace all people and all work styles. Celebrate differences – and if you’re 
going to be intolerant of anything, be intolerant of bias! 
 Meaningful: Get people excited about the big, heart-thumping, greater goal of your 
organization. Connecting people with your purpose is the bedrock of a culture that rocks. 
 Safe: A VUCA (Volatility, Uncertainty, Complexity, & Ambiguity) world means pressure. You 
can help. Provide employees with a safe and calm environment. Focus on good will and 
good intentions. 
All rights reserved PeopleFirm LLC 2014
Then take action. 
All rights reserved PeopleFirm LLC 2014
Like this. 
Authenticity? 
All rights reserved PeopleFirm LLC 2014 
Agility? 
Innovation? 
Inclusion? 
Safety? 
Or awesome 
customer 
service? 
…leaders should share their challenges and 
learnings openly and honestly 
…hire change-capable folks, and 
reward for change-capable 
behavior 
…set time (and resources) 
aside for creative work 
…make sure your leaders are 
from diverse backgrounds and 
generations 
…stop penalizing when your 
people express ideas or ‘show 
up human’ 
…empower employees to make 
customer decisions on their own
Got it? 
YES! 
All rights reserved PeopleFirm LLC 2014 
Feeding your 
strategy requires 
conscious decisions 
about your culture 
– but the resulting 
high-powered 
partnership is so 
worth it!
Tune in next time for PART 4: How to build a structure 
that supports our new way of doing business. 
All rights reserved PeopleFirm LLC 2014 
So… Strategy aligned? 
Check. Fed by your 
culture? Check. 
So is it easy for your 
people to deliver? Or is 
your structure in your 
way?
your people = your success. 
Seattle ∙ Portland ∙ Vancouver, B.C. 
All rights reserved PeopleFirm LLC 2014 
www.peoplefirm.com 
thanks for reading.

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A culture-powered strategy eats pretty much anything it wants - like the competition.

  • 1. PART 3: Building a culture that feeds your strategy (instead of eating it for breakfast) How to build a high-performing organization in the 21st century. All rights reserved PeopleFirm LLC 2014
  • 2. We’ve talked about how the world has changed. We’ve talked about how you need a clear and compelling strategy, now more than ever. But now to make that strategy flourish… All rights reserved PeopleFirm LLC 2014
  • 3. How? By building a culture that really nourishes it. Yeah, just think about that for a moment All rights reserved PeopleFirm LLC 2014 Wouldn’t it be awesome if your culture actually fed your strategy? After all, culture is the environment in which strategies either thrive or die
  • 4. But first, what the heck is “culture” anyway? All rights reserved PeopleFirm LLC 2014
  • 5. well, the dictionary says… culture: noun ’kәl-chәr 1. a way of thinking, behaving, or working that exists in a place or organization (such as a business) All rights reserved PeopleFirm LLC 2014
  • 6. But for those of us who like plain speak, it’s: “the way we do things around here”. All rights reserved PeopleFirm LLC 2014
  • 7. Ok, but can you really influence your culture? YES! All rights reserved PeopleFirm LLC 2014 You just have to pull the right levers!
  • 8. Where does culture start? Culture happens. It happens everyday through the cultural levers you pull. Those levers include the decisions you make, where you focus, what you measure, how your leaders talk, and what’s rewarded. It’s driven by your processes, programs, tools, policies, environment, and all the things that touch your people every day. To change culture, look at all those things, no matter how small. And ask yourself, are the levers you’re pulling creating the culture you want? All rights reserved PeopleFirm LLC 2014 Tip: Culture is built from many moments of truth. Get those moments right, and the rest will follow. reserved PeopleFirm LLC 2014
  • 9. But what culture do you want, anyway? All rights reserved PeopleFirm LLC 2014
  • 10. Well, start by identifying the cultural attributes that will feed your strategy. All rights reserved PeopleFirm LLC 2014
  • 11. like these for today’s world:  Authentic: It’s the age of self-expression (think social media)! Your people want to be themselves, and they want their company to be real too. This means corporate transparency.  Agile: You need to be agile to thrive in the face of change. Celebrate change-capable behaviors, such as proactively seeking to understand new responsibilities.  Innovative: Celebrate creativity, innovation, and moving ideas quickly through your organization.  Inclusive: Embrace all people and all work styles. Celebrate differences – and if you’re going to be intolerant of anything, be intolerant of bias!  Meaningful: Get people excited about the big, heart-thumping, greater goal of your organization. Connecting people with your purpose is the bedrock of a culture that rocks.  Safe: A VUCA (Volatility, Uncertainty, Complexity, & Ambiguity) world means pressure. You can help. Provide employees with a safe and calm environment. Focus on good will and good intentions. All rights reserved PeopleFirm LLC 2014
  • 12. Then take action. All rights reserved PeopleFirm LLC 2014
  • 13. Like this. Authenticity? All rights reserved PeopleFirm LLC 2014 Agility? Innovation? Inclusion? Safety? Or awesome customer service? …leaders should share their challenges and learnings openly and honestly …hire change-capable folks, and reward for change-capable behavior …set time (and resources) aside for creative work …make sure your leaders are from diverse backgrounds and generations …stop penalizing when your people express ideas or ‘show up human’ …empower employees to make customer decisions on their own
  • 14. Got it? YES! All rights reserved PeopleFirm LLC 2014 Feeding your strategy requires conscious decisions about your culture – but the resulting high-powered partnership is so worth it!
  • 15. Tune in next time for PART 4: How to build a structure that supports our new way of doing business. All rights reserved PeopleFirm LLC 2014 So… Strategy aligned? Check. Fed by your culture? Check. So is it easy for your people to deliver? Or is your structure in your way?
  • 16. your people = your success. Seattle ∙ Portland ∙ Vancouver, B.C. All rights reserved PeopleFirm LLC 2014 www.peoplefirm.com thanks for reading.