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All rights reserved PeopleFirm LLC 2014
Toto, we’re not in a high-
growth economy anymore:
How to build a high-performing organization in the 21st century.
PART 2: It’s better to be aligned to an OK strategy
than to have a great strategy that nobody’s aligned to.
All rights reserved PeopleFirm LLC 2014
seem familiar?
Your leaders and/or CEO
lock themselves in a room
and hash out a strategy. The new strategy is presented
with great fanfare: “Voila! Here’s
the strategy – now get going!”
Without further clarification, some
of your people exhibit signs of
disagreement, and seem to resist
getting to work...
Frustrated that the new strategy isn’t
being effectively implemented, leaders
gather again (and again) to address the
issues they see - without even
imagining there’s a bigger issue at
play.
… while others seem
confused about what they
need to do - and struggle
to work efficiently as a
result.
Others are excited and get
to work immediately, but
lacking clear and
consistent guidance they
wear themselves out with
lots of activity, and end up
with limited results.
All rights reserved PeopleFirm LLC 2014
Many organizations create great
strategies in the privacy of the corner
office or corporate boardroom, with
little thought or planning about how to
get everyone on board and moving in
the right direction.
The end result? Only two employees
out of ten are fully productive - the
rest are not totally aligned to the
organization’s strategy, or mobilized
against the right objectives and goals.
you’re not alone.
Source: Corporate Executives Board, Confronting the Six Enemies of Post Recession Performance, 2010
All rights reserved PeopleFirm LLC 2014
which leads
us to the
conclusion
that…
All rights reserved PeopleFirm LLC 2014
… it’s better to have
an OK strategy that
everyone’s on board
with than to have a
great strategy that
nobody is aligned to.
All rights reserved PeopleFirm LLC 2014
yeah, we said that.
All rights reserved PeopleFirm LLC 2014
want to know what
good alignment
looks like?
All rights reserved PeopleFirm LLC 2014
you paint a compelling picture
.
If you talk about your mission, vision, and strategy in the same old blah, blah corporate speak,
people frankly won’t remember it. But if you capture (and embody) a compelling vision of the
future, one that connects with the hearts and minds of your people – then they’ll get behind
it.
Well-stated and inspiring
strategies help teams
understand the “what” so
they can figure out the
“how” themselves.
We like Starbucks’ mission:
“to inspire and nurture the
human spirit – one person,
one cup, and one
neighborhood at a time”.
It’s an evocative image -
plus tangible ideas about
how to achieve it - in (dare
we say it?) just one ‘shot’.
All rights reserved PeopleFirm LLC 2014
your leaders are aligned and
committed
There’s no ‘ifs, ands, or
buts’: to operate in the high
performance zone, your
leaders must be aligned and
committed to your strategy.
Sure, they may not all start
in the same place, but the
alignment process is the
perfect time for different
perspectives to be surfaced,
discussed, and resolved. In
the end, you need an
aligned leadership team
that’s personally committed
to a shared vision of the
future and a strategy for
execution.
“Our CEO’s strategy is fine and all, but I think we
should do bla bla bla instead.”
All rights reserved PeopleFirm LLC 2014
you communicate with one voice
It’s not enough that your leaders commit to a compelling vision and a shared strategy. How
they share it matters. To ensure success, invest in a great communications strategy. Prepare
leaders, ensure consistency, and help them customize the message for their business teams.
It’s also vital that you
make sure everyone
shares the same
definition of key
words and concepts.
For example: don’t
just say ‘apples’. If
you mean Granny
Smith be sure you
spell it out - or some
of your leaders may
think you mean Red
Delicious.
How our Washington apple company ended up planting
orchards in Antarctica.
All rights reserved PeopleFirm LLC 2014
it’s understood – by everyone
Yes, communicating clearly and consistently is vital; when done well that communication will create
real understanding. But your goal is not just to share – it’s to ensure your leaders and employees
understand the strategy and how they personally support it! Remember, you’re providing the what,
with enough clarity so that your people can make great decisions on the how!
Here’s a tip: throughout the year, check for knowledge and understanding.
Remember, when employees get behind the shared purpose, engagement soars.
All rights reserved PeopleFirm LLC 2014
group and individual goals
are aligned
Seems like this should be fairly straight-forward, right? Yet so many companies struggle
with misaligned goals and activity overload. Help your teams get focused on the correct
future through shared goals that support the strategic mission.
Tip: Measure and
reward leaders and
employees on
results that support
the goals of the
organization.
Remember the old
adage, what gets
measured gets
done!
“…needless to say, all of our employees are 100% committed to
our mission of growing the best apples in the world. Now, here’s Bob, who’s our employee
of the year because of his really hard work pioneering new breeds of oranges.”
All rights reserved PeopleFirm LLC 2014
say, what’s that again?
you paint a compelling vision
your leaders are aligned and committed
you communicate with one voice
it’s understood – by everyone
group and individual goals are aligned
All rights reserved PeopleFirm LLC 2014
collect
perspectives
ok, but how do you get there?
test
perspectives
build
alignment
communicate
& drive action
• Understand your
starting place
• Capture the current
thinking and ideas
• Engage a targeted
group in the
conversation
• Test what you’ve
heard – their words,
not yours
• Analyze where you
have alignment and
where you don’t
• Develop key strategic
themes
• Share the results of
the alignment testing
• Drive alignment across
your strategic themes
through healthy leader
discussion and debate
• Communicate and
engage everyone in
your aligned strategy
• Advance your
alignment through
action planning
• Keep the conversation
going – don’t stop
after the
announcement
All rights reserved PeopleFirm LLC 2014
Tune in next month for PART 3: How to transform
your culture to create the environment where your
strategy (and your people) will thrive.
Wait, did you just say,
“Sounds great – but
I’m not sure our
culture will support it”?
All rights reserved PeopleFirm LLC 2014
your people = your success.
Seattle ∙ Portland ∙ Vancouver, B.C.
www.peoplefirm.com
thanks for reading.

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It’s better to be aligned to an OK strategy than to have a great strategy that nobody’s aligned to.

  • 1. All rights reserved PeopleFirm LLC 2014 Toto, we’re not in a high- growth economy anymore: How to build a high-performing organization in the 21st century. PART 2: It’s better to be aligned to an OK strategy than to have a great strategy that nobody’s aligned to.
  • 2. All rights reserved PeopleFirm LLC 2014 seem familiar? Your leaders and/or CEO lock themselves in a room and hash out a strategy. The new strategy is presented with great fanfare: “Voila! Here’s the strategy – now get going!” Without further clarification, some of your people exhibit signs of disagreement, and seem to resist getting to work... Frustrated that the new strategy isn’t being effectively implemented, leaders gather again (and again) to address the issues they see - without even imagining there’s a bigger issue at play. … while others seem confused about what they need to do - and struggle to work efficiently as a result. Others are excited and get to work immediately, but lacking clear and consistent guidance they wear themselves out with lots of activity, and end up with limited results.
  • 3. All rights reserved PeopleFirm LLC 2014 Many organizations create great strategies in the privacy of the corner office or corporate boardroom, with little thought or planning about how to get everyone on board and moving in the right direction. The end result? Only two employees out of ten are fully productive - the rest are not totally aligned to the organization’s strategy, or mobilized against the right objectives and goals. you’re not alone. Source: Corporate Executives Board, Confronting the Six Enemies of Post Recession Performance, 2010
  • 4. All rights reserved PeopleFirm LLC 2014 which leads us to the conclusion that…
  • 5. All rights reserved PeopleFirm LLC 2014 … it’s better to have an OK strategy that everyone’s on board with than to have a great strategy that nobody is aligned to.
  • 6. All rights reserved PeopleFirm LLC 2014 yeah, we said that.
  • 7. All rights reserved PeopleFirm LLC 2014 want to know what good alignment looks like?
  • 8. All rights reserved PeopleFirm LLC 2014 you paint a compelling picture . If you talk about your mission, vision, and strategy in the same old blah, blah corporate speak, people frankly won’t remember it. But if you capture (and embody) a compelling vision of the future, one that connects with the hearts and minds of your people – then they’ll get behind it. Well-stated and inspiring strategies help teams understand the “what” so they can figure out the “how” themselves. We like Starbucks’ mission: “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time”. It’s an evocative image - plus tangible ideas about how to achieve it - in (dare we say it?) just one ‘shot’.
  • 9. All rights reserved PeopleFirm LLC 2014 your leaders are aligned and committed There’s no ‘ifs, ands, or buts’: to operate in the high performance zone, your leaders must be aligned and committed to your strategy. Sure, they may not all start in the same place, but the alignment process is the perfect time for different perspectives to be surfaced, discussed, and resolved. In the end, you need an aligned leadership team that’s personally committed to a shared vision of the future and a strategy for execution. “Our CEO’s strategy is fine and all, but I think we should do bla bla bla instead.”
  • 10. All rights reserved PeopleFirm LLC 2014 you communicate with one voice It’s not enough that your leaders commit to a compelling vision and a shared strategy. How they share it matters. To ensure success, invest in a great communications strategy. Prepare leaders, ensure consistency, and help them customize the message for their business teams. It’s also vital that you make sure everyone shares the same definition of key words and concepts. For example: don’t just say ‘apples’. If you mean Granny Smith be sure you spell it out - or some of your leaders may think you mean Red Delicious. How our Washington apple company ended up planting orchards in Antarctica.
  • 11. All rights reserved PeopleFirm LLC 2014 it’s understood – by everyone Yes, communicating clearly and consistently is vital; when done well that communication will create real understanding. But your goal is not just to share – it’s to ensure your leaders and employees understand the strategy and how they personally support it! Remember, you’re providing the what, with enough clarity so that your people can make great decisions on the how! Here’s a tip: throughout the year, check for knowledge and understanding. Remember, when employees get behind the shared purpose, engagement soars.
  • 12. All rights reserved PeopleFirm LLC 2014 group and individual goals are aligned Seems like this should be fairly straight-forward, right? Yet so many companies struggle with misaligned goals and activity overload. Help your teams get focused on the correct future through shared goals that support the strategic mission. Tip: Measure and reward leaders and employees on results that support the goals of the organization. Remember the old adage, what gets measured gets done! “…needless to say, all of our employees are 100% committed to our mission of growing the best apples in the world. Now, here’s Bob, who’s our employee of the year because of his really hard work pioneering new breeds of oranges.”
  • 13. All rights reserved PeopleFirm LLC 2014 say, what’s that again? you paint a compelling vision your leaders are aligned and committed you communicate with one voice it’s understood – by everyone group and individual goals are aligned
  • 14. All rights reserved PeopleFirm LLC 2014 collect perspectives ok, but how do you get there? test perspectives build alignment communicate & drive action • Understand your starting place • Capture the current thinking and ideas • Engage a targeted group in the conversation • Test what you’ve heard – their words, not yours • Analyze where you have alignment and where you don’t • Develop key strategic themes • Share the results of the alignment testing • Drive alignment across your strategic themes through healthy leader discussion and debate • Communicate and engage everyone in your aligned strategy • Advance your alignment through action planning • Keep the conversation going – don’t stop after the announcement
  • 15. All rights reserved PeopleFirm LLC 2014 Tune in next month for PART 3: How to transform your culture to create the environment where your strategy (and your people) will thrive. Wait, did you just say, “Sounds great – but I’m not sure our culture will support it”?
  • 16. All rights reserved PeopleFirm LLC 2014 your people = your success. Seattle ∙ Portland ∙ Vancouver, B.C. www.peoplefirm.com thanks for reading.