From Chance to Choice - Tactical Link Building for International SEO
2014 07 display advertising (ppc) presentation by cole w.
1. Display Ads and You:
How to Tune Up Your Display
Marketing
Cole Watts
TheeDesign
Follow Me: @Cole_Watts | @TheeDesign
2. 3 Things You’re Doing Wrong with Your
Display Ads
1. Not taking Advantage of Bid Adjustments
2. Wasting Money on Non-Qualified Customers
3. Remarketing to Everyone
Follow Me: @Cole_Watts | @TheeDesign
3. What is Display Advertising?
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4. Benefits of it Over Search?
• Allows You to Create a Captivating Ad Using
Images and Video
• Allows You To Precisely Target People
• Allows You to Reengage with People Who
Have Previously Visited Your Website
Follow Me: @Cole_Watts | @TheeDesign
5. It’s Similar to Search
• Time
• Scheduling
• Budget
• Targeting
• Languages
• Location
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6. People Are Still Getting it Wrong
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8. Understanding Keywords, Interests,
Topics, & Demographics
• Keywords
– Keywords that are used Base on Your search.
• Interests
– Ad Correlates with User Behavior
• Topics
– Ads Based on Content of Page
• Demographics
– Age, Sex, and Parental Status
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11. 2. Trim Your Audience
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12. Understanding How to Eliminate
Fraudulent Clicks
Placements
- Actual Listings of Where Your website Is
Exclusions
- Categories of Where Your Exclusions Are
Follow Me: @Cole_Watts | @TheeDesign
16. Understanding Remarketing
- Visitors Who Visited a Page
- Visitors Who Did Not Visit Another Page
- Visitors Who Did Visit Another Page
- Visitors of a Page During Specific Dates
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19. Recap
1. Use Keywords, Interests, and Targets
1. Use Bid Adjustments
2. Trim Your Audience
1. Eliminate Wasteful Spending
3. Customize Your Remarketing
1. Use Remarketing to Your Advantage
Follow Me: @Cole_Watts | @TheeDesign
20. About Me
Find me Online?
• www.ColeWatts.com
• www.TheeDesign.com
• www.RallyTheTriangle.com
• www.TeamMovenberRDU.com
• www.TriangleInteractive.org
• www.FoodBank24.org
Special thanks to Lauren, Sharon, James, Patrick,
Eric & Katie.
Follow these smart kids on LinkedIn!
Follow Me: @Cole_Watts | @TheeDesign