The document discusses potential future directions for Twitter, including: 1) Allowing third-party apps to integrate more deeply within tweets through "Twitter cards". 2) Developing more marketing apps and services that can extend beyond the 140 character limit. 3) Twitter potentially becoming more of a portal to other sites and content through expanded tweets and APIs. 4) Using algorithms to deliver more personalized and dynamic content to users based on their interests, demographics, influences, and devices.

1. The Future of Twitter
Mary Hall, Digital Marketing

2. Twitter Today
• Twitter has 32 million users
• Advertising via Promoted Tweets
• News Feeds for headline news
stories
• Recent updates: new ways to
sort follower’s Tweets:
Usernames, Mentions, Replies
• Expanded Tweets
• Follow Recommendations

3. Twitter Futures? The Cards
• “Twitter cards are an important
step toward where we are
heading with our platform, which
involves creating new
opportunities to build engaging
experiences into Twitter. That is,
we want developers to be able to
build applications that run within
Tweets.”
• Twitter VP of Product Michael Sippey

4. Twitter Futures
• Twitter Apps: More and more marketing/apps
will be developed to go with Twitter to extend
the 140 character limit, and to extend Tweet-
ups.
• Portal: With the APIs that allow for expansion,
Twitter may become more of a portal to other
sites, expanding our view of Tweeted URLs=
Videos, Ads, Blog Posts & Websites.

5. Twitter Futures
• Dynamic Content: Bringing the right content,
in the right context, to the right person at the
right time via the Twitter Algorithm
– Interest Targeting
– Demographic Targeting
– Audience Targeting: Influencers, Press, Bloggers,
Retailers
– Device Targeting: iPad, Android, Blackberry,
Windows or Mac