1. FourSquare
By Sammy Le

2. History
 Founded by Dennis Crowley and
Naveen Selvadurai in 2008.
 Launched out of Austin, Texas by
southwest interactive
 Built out of NYC

3. SWOT
 Strength: A fast growing company
 The biggest site for that function
 Weakness: Not well known
 Opportunity: Booming Social Media Efforts
 Threat: Other social media sites are ahead
in the race

4. Check Ins
 What FourSquare is a check in system to let
friends know where you are located.
 It is a a friend finder, a city guide and a
great way to experience new things and find
new places. With Careful planning and
innovation, we can make this rising star the
supernova it deserves to be.

5. How to Make a Good Thing
Better!
 The overview of the campaign is to join forces
with a discounting site such as Groupon
 Groupon offers discounts, and they will offer
more discounts to people who check into their
locations via foursquare
 Foursquare will offer gift certificates to people
who use the application, like reward points on
credit cards

6. Groupon
 Pair with Groupon
 Two online powers, combined to create a
super power
 People who are using Groupon and don’t
know about FourSquare will discover the
site and vice versa

7. PR
 PR, writing press releases and
advisories about events that
FourSquare is hosting
 This will attract people to the places that
events are happening through unpaid,
credible sources. Money conscious and
efficient.

8. Success
 We will track the success of the
marketing by seeing how many people
check into foursquare
 We will track success with Groupon on
how many people purchase their deals!

9. Sponsorships
 Get sponsorships by hosting large events,
like have a big club night, and have a
certain amount of people check in at
that club
 We then get a share of the money that
the club makes that night. The same
goes for sporting events, concerts, etc.

10. Money Allocation
 They will allocate money by doing niche
marketing to people who check into locations.
For example, if some one checks into a gym,
they workout, so the advertising would pop up
a yoga house.
 The same goes for people who check into
music venues, being introduced to other
music venues.