Impactful Exhibit Design Lunch & Learn
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Learn what makes a great trade show exhibit design and what exhibit structures would best meet your needs while supporting your brand.
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Impactful Exhibit Design Lunch & Learn
- 1. Impactful Exhibit Design
- 2. Why do I need a great exhibit design? www.tradegroup.com
- 3. • Your trade show exhibit is the portable version of your business facility. • A customer’s perception of your company will be generated from the appearance of your exhibit. This includes the quality of the materials used along with final fit and finish. • Your customer’s buying decision will be influenced by the effectiveness of your exhibit. www.tradegroup.com
- 4. Graphics www.tradegroup.com
- 5. Collateral Design vs. Large Format Collateral (Brochures, Sell Large-Format (Trade Show Sheets, Pocket Folders exhibits & displays, Billboards) captive audience fighting for attention www.tradegroup.com
- 6. Bulletin board vs. Billboard • Graphics play a huge role in most inline designs • Sometimes, when a minimalistic hardware system is used, they are the ONLY recognizable design element. www.tradegroup.com
- 7. Cutting through the Clutter www.tradegroup.com
- 14. Cutting through the Clutter • You’re not alone • Stand out • Limit Fragmentation • Break from the norm www.tradegroup.com
- 16. Tell the Viewer • Who you are. • What you do. • What you do best. www.tradegroup.com
- 18. Show the Viewer • 3-5 seconds • Speed bump • Limited text! www.tradegroup.com
- 20. Bad vs. Good Simple is good…but this is too simple Better Solution www.tradegroup.com
- 21. Visual Flow • Utilize an anchor image to make the initial impact with smaller, supporting images filling in the details. • Photos of people - Eye contact tends to retain the viewer. www.tradegroup.com
- 24. Text • Keep text to a minimum • Can be used as a graphic element www.tradegroup.com
- 26. Inset Images • Proper use of insets provides the viewer with “visual bullet points” • Allows you to expand on product and service offerings • Must be used with care and restraint www.tradegroup.com
- 29. The Deeper Story • Beyond the cliches • providing “cue cards” www.tradegroup.com
- 30. Shear Dynamics • Designs and manufactures precision cutting-shears for the salon industry. • Product line changes drastically each year. • Proud of their Japanese heritage. www.tradegroup.com
- 32. Teftec Corporation • Designs and manufactures off-road wheelchairs. • Product line changes drastically each year, and even within a given year. • Finds that technical info is simply “visual noise” at their trade shows. www.tradegroup.com
- 35. • Warm colors tend to migrate to a foreground position within the mural and provide a sense of “energy” and “motion.” www.tradegroup.com
- 36. • Cool colors tend to be associated with background elements (atmospheric perspective) and usually have a calming effect. www.tradegroup.com
- 41. The technical stuff www.tradegroup.com
- 42. Vector vs. Raster www.tradegroup.com
- 43. Vector images are comprised of mathematical Vector Based equations. These equations form the connecting lines that create geometric shapes on screen. These files are resolution independent - can be scaled up with no issue. Adobe Illustrator www.tradegroup.com
- 44. Raster Based Raster Images are based on pixels. Your screen is made up of pixels and each of these are assigned a color. These files are resolution dependent - must be created at final target resolution or higher. Adobe Photoshop www.tradegroup.com
- 45. Resolution Resolution is the density of pixels that make up a bitmap or raster image. measured in PPI 72 ppi on the left 300 ppi on the right www.tradegroup.com
- 46. Color Gamuts A - Human Eye B - Various software packages C - Various input and output devices www.tradegroup.com
- 47. Color Gamuts Our printers use 6 inks - CMYK + light magenta and light cyan We prefer RGB files Pantone spot colors cannot always be duplicated perfectly on a digital output device. www.tradegroup.com
- 48. One company... ...three solutions www.tradegroup.com
- 49. Revision Skincare • Featured product is sold only through dermatologists. • Product is grounded in science and not just a fragrance laden moisturizer. • Focus on ONE product only to cut through clutter and capture attention. www.tradegroup.com
- 50. Portable • lightweight • single person • transportable • can’t support much weight • www.tradegroup.com
- 52. Modular • packable but not portable • can hold more weight (monitors, etc) • usually reconfigurable • efficient shipping costs www.tradegroup.com
- 54. Custom • Can be big and heavy • Crate delivered • Sky is the limit • Organic shapes www.tradegroup.com
- 56. What Makes A Good Design • Integrating structure and graphics www.tradegroup.com
- 61. Three levels of branding www.tradegroup.com
- 64. custom flooring... ...can double your effective branding space. www.tradegroup.com
- 66. Motion Graphics • Allows you to tell a complex story • Provides info in small, rapid doses • Improves retention • scalable • editable www.tradegroup.com
- 69. To review • Keep graphics clean and unified! • Minimal text (3-5 sec) • What you need from your structure • Extras - lighting, carpeting, motion • Break from the norm - keep it unique www.tradegroup.com
- 70. Additional Resources: www.tradegroup.com/info-center www.tradegroup.com