The Vortex ist ein internationales Fortbildungs - und Beratungsunternehmen mit dem Fokus auf Digitales Marketing

1. Changing media are changing business.

2. The Vortex.
The Vortex is a training and consulting company
focused on digital marketing. The Vortex has been
founded to support companies in dealing with a
ever-changing business environment with a correct
use of digital media.
The training modules are different for every target
and for every company function. They are intended
so that digital marketing are adopted to achieve own
business goals.

3. Our mission.
1. Support European companies to fill knowledge
gaps about digital media and online tecniques
for marketing, communication, recruitment and
business purposes.
2. Provide the essential information to take
advantage of the opportunities offered by social
media, online advertising, e-commerce and the
increasing use of mobile devices.
3. Support our customers to keep up to date with
the fast changing world of digital media.

4. Why Digital Marketing?
In Europe
• 426.9m Europeans use the internet (65%), spending 14.8 hours online
each week;
• One third (37%) of Europeans use more than one device;
• 21% use the Internet on their mobile phones (139.2m);
• 96% of European Internet users research online before shopping;
• 87% of European Internet users shop online;
Also…
• Users demand transparency and openness; they wish to be able to
communicate with companies;
• the adoption of “always connected” devices require the definition of geo-
marketing strategies in order to meet the needs of the consumers;
• social media are different from each other their use requires specific
languages, specific goals and skilled staff;
• managers and companies must control their online reputation.

5. Our training approach.
• Training modules are designed for specific goals:
 Web marketing and social media approach;
 Individual topics or trends;
 Updates and insights about topics that have been
already covered.
• Relevant business functions involved:
 Marketing and Communication;
 Human Resources;
 Sales Representatives and Teams;
 Top Management.

6. Our Solutions.
• Training courses, seminars, workshops and
enrichment/tutoring meetings delivered in-house;
• Different training steps:
 Short seminars (two/four hours);
 Full day workshops;
 Training courses along several days;
 Exercises and interactive role-playing;
 Full masters.
• Speeches, round table/panel discussions,
institutional meetings, trade meetings.

7. Our Solutions - training courses and
seminars
• Marketing and Communication modules:
 SEO and SEM
 Media & digital advertising
 Social media marketing
 Viral marketing
 Digital business relationships
 Brand reputation
 Writing for the Web
 Mobile marketing, apps and geolocalisation

8. Our Solutions - training courses and
seminars
• Business modules:
 Benchmark competition via digital tools
 Digital tools for sales networks
 Export and use of digital tools to target international
markets
 E-commerce for SMEs
 Web analytics
 Social commerce
 E-cruitment
• Personal Tutoring modules:
 Digital Media as business and relationship tools
 Personal branding
 Personal reputation

9. Training methods
• Trainers are selected according to their know-how
and expertise (companies, communication
agencies, media agencies, etc.).
• Thanks to our professional and managerial
experience, our presentations are in-depth as well
as engaging:
 case histories
 best/worst practices
• Being up to date is a key part of every trainer's
background;
• Customised presentations:
 Industry, business area, seniority, audience
 Operating environment
 Interaction with the class

10. Some of our Customers
European School of Economics
Condé Nast
Il Sole 24 Ore Formazione (training unit of leading financial newsaper
in Italy)
RAI – Sipra, the State-owned broadcaster's advertising company
Hearst – Rusconi
Gruppo Editoriale Repubblica l’Espresso
Banzai (Italian digital publisher)
Chambers of Commerce (Milano, Monza, Bergamo, Pescara, ...)
Trade unions and confederations (Confindustria, Confesercenti, ...)
De Agostini
Poltronesofà
Original Marines

11. Opinion leaders
The vast experience of The Vortex in the world of
Internet and digital technology has generated a
large number of editorial collaborations.

12. Contacts
The Vortex
Viale Monza, 1
20125 Milano
Tel. +39 02 36.58.91.89
E-mail: info@thevortex.it
www.thevortex.de

13. Some examples of training formats

14. Within and beyond Facebook: social
media for business.
Goals:
• The difference between the most popular social media;
• The communication opportunities for customer retention and
customer acquisition;
• Increasing your value: how to make the most of social media.
Targets:
• Freelance professionals;
• Entrepreneurs and marketing directors;
• Companies that want to increase their web presence and online
business.

15. Develop your business with digital.
Look beyond e-commerce.
Goals:
• Activate the online distribution channel in your marketing mix;
• promote sales making use of web-marketing techniques.
Targets:
• For those who have an e-commerce website and intend to
increase its turnover;
• for those who are just starting with e-commerce and want to
make the right decisions;
• for entrepreneurs and marketing directors of companies who
look to the web as a possible area of business development at
the international level.

16. How to be found on the Internet.
SEO and the positioning on search
engines.
Goals:
• The techniques of search engine marketing (SEO, SEM, ...);
• the importance of content and "backlinks" to succeed in SEO;
• the media landscape on search engines (local marketing).
Targets:
• Freelance professionals;
• entrepreneurs and marketing directors;
• companies that want to increase their web presence and
online business.

17. Thank You
for your attention