Marc Allera of 3's presentation from the IPA Strategy Group's 'Game Changers: Free' event on Tuesday 14th July 2009.

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2. 2

3. Dr. Martin Cooper
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4. 19 9
9
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5. 20
09
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6. Telco Internet
Restriction Freedom
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7. 7

8. 8

9. 9

10. “3 offers free, unconditional Skype
access on phones : The worst nightmare
of every rival telco.” –
trustedreviews .com
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11. W a w d ing
hy re e o
this?
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12. 12

13. To l Fre Minute o 3
ta e s n .
Total Skype m inutes
on 3 handsets
(Millions) 1000
1000
900
800
700
600
500
400 254
300
200
100 17
0
2007 2008 2009
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14. W t’
ha s
next...?
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15. Tha Yo
nk u.
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