Clive Dickens of Absolute's presentation from the IPA Strategy Group's 'Game Changers: Free' event on Tuesday 14th July 2009.

1. Insert ‘free’ pun here
Clive Dickens
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2. Why we bought Virgin Radio

3. Why we really bought Virgin Radio
£53.2m + 8m?

4. All commercial radio is undervalued
CPM vs. CPT

5. Free is cool

6. Free is a business model

7. The original ‘free’ business model?

8. But commercial radio thinks small

9. Behave like a big brand

10. Behave like a startup

11. Innovate

12. Digital, not analogue

13. Follow our community

14. Give back

15. Make ourselves
part of the ‘new free’

16. Thank you
clive.dickens@absoluteradio.co.uk
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