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SEO & Public Relations - Presentation for Raleigh Public Relations Society

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TheeDigital
TheeDigital

SEO & Public Relations...what's the connection in today's hyper-driven world? TheeDesign's Cole Watts and Michael Moore discuss.

MarketingEmpresarialesTecnología
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PUBLIC RELATIONS & SEO… What’s the Connection in today’s Hyper-Driven World? By Michael A. Morris & Cole Watts TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
Key Personnel Michael A. Morris Cole Watts By Michael A. Morris & Cole Watts TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
What is Public Relations Today? As a Public Relations Specialist we’re all creating positive content for all of our clients. • • • • • • • News room Social Media Blog Posts Press Releases TV spots Radio Videos TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
What is SEO? Search Engine Optimization (SEO) is the practice of managing the rate of visibility for a client in the SERPS. • Local Citations • Social Media • Keyword Rich Content • Link Building TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
CONTENT IS KING TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
THE WEBSITE IS YOUR FIRST IMPRESSION • BOTH PR AGENCIES AND SEO SPECIALISTS CRAFT IMAGES FROM THE BRAND AND THE BRAND CAN E FOUND ON THEIR WEBSITE. IF THEIR WEBSITE LOSES THEM, THEY WILL BE LOST. TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
HOW DO YOU HEAR ABOUT A COMPANY? TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
BUT AT THE END OF THE DAY… • KEYWORDS IN TEXT • BACK LINKS • ANCHOR TEXT • ONSITE S.E.O. TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
WHAT DOES YOUR WEBSITE LOOK LIKE? HTTP://WWW.BROWSEO.NET/ TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
PEOPLE ARE GETTING SMARTER • YOU CAN NO LONGER JUST BUY LINKS AND SUBMIT DIRECTORIES TO GET YOUR WEBSITE TO RANK TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
PENGUIN/PANDA/HUMMINGBIRD ALGORITHMS HAVE MADE CONTENT QUALITY MORE SEO-RICH TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
SOCIAL MEDIA TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
TECHNOLOGY IS CHANGING. - WHAT IS THE FUNCTIONALITY OF A WEBSITE? - IS YOUR WEBSITE MULTI-DEVICE FRIENDLY? - IS THE CONTENT CLEAR AND CONCISE? - IF THE CONTENT RELEVANT? - ARE YOU ON A SOCIAL MEDIA CHANNEL? - WHO IS LINKING TO YOU? TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
LINKS MATTER HTTP://WWW.OPENSITEEXPLORER.COM/ TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
YOUR P.R. HAS TO HAVE AN SEO STRATEGY …AND YOUR SEO HAS TO HAVE AN P.R. STRATEGY TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
WHAT IS YOUR GOAL(S)? • WHERE ARE YOUR CUSTOMERS? • WHAT DO YOUR CUSTOMERS LIKE? • WHAT PAGES DO YOU WANT PEOPLE TO GO TO ON YOUR WEBSITE? • WHERE ARE YOUR KEYWORDS? TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
QUESTIONS? TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

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SEO & Public Relations - Presentation for Raleigh Public Relations Society

  • 1. PUBLIC RELATIONS & SEO… What’s the Connection in today’s Hyper-Driven World? By Michael A. Morris & Cole Watts TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  • 2. Key Personnel Michael A. Morris Cole Watts By Michael A. Morris & Cole Watts TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  • 3. What is Public Relations Today? As a Public Relations Specialist we’re all creating positive content for all of our clients. • • • • • • • News room Social Media Blog Posts Press Releases TV spots Radio Videos TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  • 4. What is SEO? Search Engine Optimization (SEO) is the practice of managing the rate of visibility for a client in the SERPS. • Local Citations • Social Media • Keyword Rich Content • Link Building TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  • 5. CONTENT IS KING TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  • 6. THE WEBSITE IS YOUR FIRST IMPRESSION • BOTH PR AGENCIES AND SEO SPECIALISTS CRAFT IMAGES FROM THE BRAND AND THE BRAND CAN E FOUND ON THEIR WEBSITE. IF THEIR WEBSITE LOSES THEM, THEY WILL BE LOST. TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  • 7. HOW DO YOU HEAR ABOUT A COMPANY? TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  • 8. BUT AT THE END OF THE DAY… • KEYWORDS IN TEXT • BACK LINKS • ANCHOR TEXT • ONSITE S.E.O. TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  • 9. WHAT DOES YOUR WEBSITE LOOK LIKE? HTTP://WWW.BROWSEO.NET/ TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  • 10. PEOPLE ARE GETTING SMARTER • YOU CAN NO LONGER JUST BUY LINKS AND SUBMIT DIRECTORIES TO GET YOUR WEBSITE TO RANK TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  • 11. PENGUIN/PANDA/HUMMINGBIRD ALGORITHMS HAVE MADE CONTENT QUALITY MORE SEO-RICH TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  • 12. SOCIAL MEDIA TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  • 13. TECHNOLOGY IS CHANGING. - WHAT IS THE FUNCTIONALITY OF A WEBSITE? - IS YOUR WEBSITE MULTI-DEVICE FRIENDLY? - IS THE CONTENT CLEAR AND CONCISE? - IF THE CONTENT RELEVANT? - ARE YOU ON A SOCIAL MEDIA CHANNEL? - WHO IS LINKING TO YOU? TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  • 14. LINKS MATTER HTTP://WWW.OPENSITEEXPLORER.COM/ TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  • 15. YOUR P.R. HAS TO HAVE AN SEO STRATEGY …AND YOUR SEO HAS TO HAVE AN P.R. STRATEGY TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  • 16. WHAT IS YOUR GOAL(S)? • WHERE ARE YOUR CUSTOMERS? • WHAT DO YOUR CUSTOMERS LIKE? • WHAT PAGES DO YOU WANT PEOPLE TO GO TO ON YOUR WEBSITE? • WHERE ARE YOUR KEYWORDS? TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
  • 17. QUESTIONS? TheeDesign.com | @TheeDesign | facebook.com/TheeDesign