A Marketing Funnel is a theoretical model that shows a customers’ journey towards the purchase of a good or service. The funnel illustrates 5 stages including Plan, Reach, Act, Convert, and Engage

1. Updated Marketing
Funnel for 2020

2. Modify marketing strategy to include new content series
Update website to allow for new features
Improve SEO to rank for “marketing guides” “sme marketing tips” “marketing training”
Research new content focused partners
Plan

3. Reach
Announce new content series on social media - Facebook / Instagram / Twitter / LinkedIn
Publish updates on google business / bing places for business
Print new marketing flyer to hand out at networking events (pre-covid)

4. Build dedicated landing page "news" for visitors to sign up to receive marketing otifications
Promote content across all channels with unified messaging and focus on benefits
Run weekly events on Zoom and offer bespoke sessions
Act

5. Convert
Host focus sessions on topics that add value to potential customers
Book 121 Meetings with potential clients using HubSpot
1,2,4 Rule - 1st contact - wait 1 week - 2nd contact - wait 2 weeks - Final Contact
Utilise social media / email marketing / phone / zoom & partners to boost engagement

6. A sale is not the end result!
Proactive support and information
Ask customers how the website / SEO or marketing is going after the sale
Turn customers into partners by offering speaking engagements
Engage

7. Google Analytics
Search Console
Google Business
WordPress
Rankmath
HubSpot
Mailerlite
Shotcut
Canva
HubSpot
Reccomended Tools

8. New Analytics Software