The average conversion rate of a website is only 2%. Do you know why the other 98% of your visitors didn’t convert? Do you even know what made the 2% convert with you instead of your competitors? Getting answers to the questions above is one of the key aspects needed to increase your conversion rates. But how can you get these questions answered? In this talk, I will explain three methods to help you with this. For each method, estimated time/cost, suggested tools and recommended tasks/questions will be provided to help you get the most out of your research efforts.

1. Theo van der Zee - UserFeedback @ WordCamp Utrecht, 2018
The Secret Life
of Your Users

4. Simple user research | UserFeedback
Try it now for only €1
GetUserFeedback.com/try
Feedback from real people about the sites of your clients
Get recurring revenue for your company
Set up in just a few minutes

5. 98%
Customer No customer

6. High
bounce rates

7. Low
time on site

8. Bad
SEO rankings

9. Expert review
A/B
testing
User insights

10. Do it yourself Let others do it

12. Insights→
Difficulty →
User recordings
User input
User testing

13. User
recordings
User
input
User
testing

14. User recordings → Tools

15. User recordings → Who
Do it yourself Let others do it

18. User recordings → Skills
Patience
Pay attention
Structuring
Reporting
Empathize
Open mind

19. User recordings → Resources
Cost per tester €0
Time per tester ± 2 minutes
Learnings per tester < 1

20. User
recordings
User
input
User
testing

21. User input → Tools

22. User input → Who
Do it yourself Let others do it

25. User input → Skills
Empathize
Ask questions
Think up tasks
Reporting
Logical thinking
Grouping

26. User input → Resources
Cost per tester €5
Time per tester ± 5 minutes
Learnings per tester 1-3

27. User
recordings
User
input
User
testing

28. User testing → Tools

29. User testing → Who
Do it yourself Let others do it

32. User testing → Skills
Patience
Ask questions
Think up tasks
Empathize
Listen well
Group

33. User testing → Resources
Cost per tester €50
Time per tester ± 30 minutes
Learnings per tester 5-10

34. User
testing
User
input
User
recordings

35. User recordings User input User testing
Cost per tester €0 €5 €50
Time per tester ± 2 minutes ± 5 minutes ± 30 minutes
Learnings per tester < 1 1-3 5-10

37. Simple user research | UserFeedback
Try it now for only €1
GetUserFeedback.com/try
Feedback from real people about the sites of your clients
Get recurring revenue for your company
Set up in just a few minutes