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startupbizmodel.com                                                                                                                               18 Dec - 2012

Key                      Key                                            Value                                   Customer                            Customer
Partners                 Activities                                     Proposition                             Relationships                       Segments
                                Development	
  
                                                                                                                    Instagram	
  social	
  
     Investors	
                                                                                                        network	
                   Android	
  and	
  iPhone	
  
                                     Design	
                            Take	
  great	
  pictures	
                                                  users	
  that	
  like	
  
                                                                         fast	
  and	
  share	
  with	
                                                  pictures	
  
                              Grow	
  user	
  base	
                         your	
  friends	
                              Forum	
  

                             Organize	
  photos	
  
                                                                                                                Might be self-service
                                                                                                                 and support team                         Developers	
  
                                 Sell	
  photos	
                         Great	
  photos	
  APIs	
  
                                                                          and	
  access	
  to	
  a	
  big	
  
                                                                                 user	
  base	
  
                       Key                                                                                      Channels
                       Resources                                                                                Appstores	
  (Apple	
  and	
            Media agency,
                       User	
  base	
  (more	
  than	
  30	
                                                     Android)	
  and	
  App	
               newspapers,
                                MM	
  users)	
                                                                                                           magazines,
                                                                            Huge portfolio of                                                            companies’
                                                                               pictures
                               Hosted	
  photos	
                                                                      Site	
  and	
  APIs	
              marketing
                                                                                                                                                        department…
                          Ownership	
  of	
  photos	
                                                             Might be on site or
                                                                                                                     sales force

 Cost                Might	
  be	
  sales	
  
                                                                                                      Revenue
 Structure               force	
                                                                      Steams                      Selling photos


      Servers	
      Development	
                               MarkeGng	
  
                                                                                                                 Free	
                              Free	
  

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  • 1. startupbizmodel.com 18 Dec - 2012 Key Key Value Customer Customer Partners Activities Proposition Relationships Segments Development   Instagram  social   Investors   network   Android  and  iPhone   Design   Take  great  pictures   users  that  like   fast  and  share  with   pictures   Grow  user  base   your  friends   Forum   Organize  photos   Might be self-service and support team Developers   Sell  photos   Great  photos  APIs   and  access  to  a  big   user  base   Key Channels Resources Appstores  (Apple  and   Media agency, User  base  (more  than  30   Android)  and  App   newspapers, MM  users)   magazines, Huge portfolio of companies’ pictures Hosted  photos   Site  and  APIs   marketing department… Ownership  of  photos   Might be on site or sales force Cost Might  be  sales   Revenue Structure force   Steams Selling photos Servers   Development   MarkeGng   Free   Free