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startupbizmodel.com                                                                                            21 mar - 2012

 Key                              Key                      Value                       Customer                    Customer
 Partners                         Activities               Proposition                 Relationships               Segments

                                  Platform development
  Integration services                                          A simple and
                                     and maintenace                                     Self-service on site
                                                           complete solution for        with a support team
                                      Community            selling digital content                                  Producers of digital
                                      management             through a digital                                     content that wants to
                                                             market or a sales                                        monetize their
Digital Book Publishers                 Marketing                   force                                                content
                                                                                        Self-service on site
                                                                                        with a support team
Affilates (receive sales              Commission
commission up to 80%)                 distribution


                                                                                                                   Consumers of digital
       Investor                   Key                                                   Channels
                                                            A centralized and                                        contenet such as
                                  Resources                                                                            digital books,
                                                            secure market of
                                                             digital content            Site, Blog, Facebook            screencast,
                                   Digital content base                                                             templates, figures,
                                                                                              and Twitter
                                                                                                                         courses...
                                   Affiliates community
    Digital Payment
                                                                                        Site, Blog, Facebook
                                                                                              and Twitter
                                        Platforrm


  Cost                                                                       Revenue               9,9% of the digital
  Structure                                                                  Steams              content value + R$ 1,00
                  Digital Payment                Servers


                                                Human
                      Marketing                                                                            Free
                                               Resources

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Business Model - Hotmart

  • 1. startupbizmodel.com 21 mar - 2012 Key Key Value Customer Customer Partners Activities Proposition Relationships Segments Platform development Integration services A simple and and maintenace Self-service on site complete solution for with a support team Community selling digital content Producers of digital management through a digital content that wants to market or a sales monetize their Digital Book Publishers Marketing force content Self-service on site with a support team Affilates (receive sales Commission commission up to 80%) distribution Consumers of digital Investor Key Channels A centralized and contenet such as Resources digital books, secure market of digital content Site, Blog, Facebook screencast, Digital content base templates, figures, and Twitter courses... Affiliates community Digital Payment Site, Blog, Facebook and Twitter Platforrm Cost Revenue 9,9% of the digital Structure Steams content value + R$ 1,00 Digital Payment Servers Human Marketing Free Resources