Sony World is a retail chain that exclusively sells Sony products. It aims to provide a delightful shopping experience for discerning customers seeking style, quality, variety and convenience. Sony World stocks the widest range of Sony products and accessories in India. All products come with a warranty and repair services. There are currently 50 Sony World stores across India, with 19 located in Mumbai. The stores aim to cater to customers between the ages of 14 to 55 years.
2. The Sony World are the exclusive retail outlets where a delightful
shopping experience awaits the customer. They strive to cater to
the discerning customer who enjoys style, appreciates quality,
requires choice and values his time. No where else will be found
the wide range of Sony Products that they stock. So one can pick
up precisely what they are looking for. All the Sony products come
with a WARRANTY, besides which they carry a stock of genuine
SONY spares to provide After Sales Service
3. History
• Akio Morita & Marasu Ibuka on 7th may 1946 set up
Tokyo Telecommunication Research Laboratories
with $ 500.
• Company entered into consumer electronic market
in 1950 with its first tape recorder.
• In 1953 they produced first transistor radio TR- 55
• In 1958 renamed the company as SONY
4. Store
• Total there are 251 store all over the world
• In India there are total 50 stores
• In Mumbai there are 19 stores
Bandra, parel, worli, shivaji park, Fort, Santacruz, Andheri,
Chembur, Ghatkopar.
5. Global Presence
Head office at Tokyo.
Globally present nearly above 100 Countries
Mainly Manufactured in countries like USA, UK, Thailand, Malaysia,
Japan, china
Presence in India
Head office at Delhi.
Branch offices at Mumbai , pune , Indore, Ahmadabad, Chennai .
6. Ambience
1000 Sq feet.
Near to station area
Product are set section vice, separate bill counter.
Dress Code of Staff Grey Shirt and Black pant
Well Customer service
9. ELEMENTS OF STORE DESIGN
Store image good
The parent company
name is a major
factor
store atmosphere
created using visual
communication and
cool lightening inside
Store Theme designed
by
Selecting the best
available merchandise
mix based on the
target customer
10. EXTERIOR STORE DESIGN
Impressive
building which can
accommodate
sufficient quantity
of products for
display. That too
at one of the most
traffic generated
place in the city-
13. Glassy front look gives advantage for being
recognized as relatively modern store.
14. INTERIOR STORE DESIGN
Space planning
Space planning for electronics items is becoming easy because of
considerable reduction in size by the advancement of technology. At Sony
World the space used at the first floor for displaying items
16. The store has also made use of. graphics and signage to inform the
customers about the products, merchandise, price and special offers
and also to direct customers
17. Graphics used are promotional graphics and campaign
graphics for promotional activities and advertising campaign.
21. Elements of visual merchandising used at Sony
center are as follows
Fixtures and Merchandise presentation
Signages
Lighting
Floorings
Attractive colours and textures
22. STORE ADMINISTRATION &
MANAGEMENT OF PREMISES
Management of Premises
• The Working hours of Sony Center are from 10am to 9:00pm
• The working hours are fixed keeping in mind the target audience and type
of product.
• Since the store has a Lifestyle positioning, opening late and closing late is
needed.
• Security of the building is outsourced to a speprate agency, and there is
one security guard present at all times. There is also CCTV monitoring
within the showroom.
23. MANAGING INVENTORY AND DISPLAY
• The store has a very neat and organized display, which showcases
all items of the company.
• The displays are categorized by size and type of the product.
• The smaller products, which can easily be shoplifted are kept
securely
• Small demo goods are kept in locked cupboards/shelves.
• The Dummy/demo models of the products are secured via straps,
so that they are cannot be stolen
24. MANAGING RECEIPTS
• At the Sony Center, payment for goods purchased can be done through
cash or Credit card
• In case od Credit card purchases, the products are billed at MRP
• Discounts are offered only on cash purchases
• There is No minimum amount for card purchases
• All credit cards accepted at the Sony center
• Also, No extra service charge is levied in case of credit card purchases.
25. CUSTOMER SERVICE
At the Sony World, Customer friendly service is of very high
priority.
The staff at the showroom are very interactive and helpful.
Every customer recieves a Pleasant welcome into the
showroom.
Individual attention is given to customers whenever possible
The packing and billing is done in an efficient and fast manner
so that customer wait times are reduced.
29. Television and Projector
LCD: 16 Product Under 6 Different Series.
CRTV: 10 products
Home & Bisuness Projector
Public Display Panels
30. Home Video and Audio & home theatre
DVD Player and Recorder
Hi- Fi Audio System
Home theatre
31. Sony Cyber-shot
Digital SLR Camre : 4
Digital Still camera: 13 various color
Lens Under 3 main Categories.
Accessories for its camera and Lenses
Photo printer
32. Video Camera
HD Video camera :
SD Video Camera
DVD
Hard Disk Driver
Mini DV
Lnese and other accesorries
33. IT & Computing
Laptop and Computers : 37 Product in different
categories.
Memory Sticks
Flash Data Media
35. Price Of Product
Television and Projector Rs.8000 – Rs 7.5 Lakhs
Home Video Rs 18000 – Rs 1.5Lakhs
Home Theatre System Rs 25000 – Rs 40000
Digital Photography Rs 5000 to Rs 20000
Video Camera Rs 70000 - Rs 2.5 Lakhs
IT & Computing Rs38000 –Rs 2 Lakhs
Portable Audio Rs 1800 - Rs 8000
Game Rs 12000 – Rs 20000
Mobile Phone Rs 2000 – Rs 20000
In-car Entertainment Rs 8000 – Rs 1.5 lakhs
Storage and Recording Media Rs 120 – Rs 5000
36. PRICE
• The Sony centers have the Sony product lovers
as their target segment. So, the price policy
that the organization follows gives total
pricing parity to all of its customers.
37. PROMOTION
• Sony India has fixed a promotional budget of
nearly 200 corers this year, and in those 60
corers is meant especially for its digital
products. To the Sony center, the Sony India
allots a certain sum of money every two years
as per the suggestions provided by them
about local interests to Sony products.
38.
39.
40. BUSINESS MODEL
1 CLASSIFICATION BASED ON OWNERSHIP
The Sony World is what can be termed as a Chain retailer or a corporate retail
chain.
All Sony World around the country follow a standardized pattern of layout and
operations.
2 CLASSIFICATION BASED ON MERCHANDISE OFFERED
By means of merchandise offered, the Sony World would come under the specialty
stores category.
Specialty stores are stores which focus on selling a particular category/type of
goods.
They focus only in their core area, and thus they offer a great level of service to the
customers.
41. STRATEGY FOLLOWED BY SONY WORLD
1 GROWTH STRATEGY- FRANCHISING
To set up the business and manage
Support for running the franchisee
Training to the employees – employees are trained directly by the company personal
Chennai
Advertising and marketing means- the advertising and marketing is done by the Sony
Corp India
Product display – a person from Sony Corp India comes to the shop weekly and sets up
the displays.
2 STORE SITE SELECTION
Isolated/Freestanding Location
Part of a business District
Part of a shopping center
42. FUNCTION – SONY Corp
Site Selection Just approves the location is it is feasible
Design Provides prototype design of the store as
per specifications
Employees Provides Training every three months and
when there is any other major technological
up gradation Products Sold identifies the
most moving products and decides the
product mix
Prices Have a single price throughout the country
Promotions Determines at a national level and allocates
certain amount for regional promotions
Brand Building Builds at an international level
43. Insights
Excellent Quality of Product
Wide range of Product
Best Customer Service
High Price of Product
Excellent After sales Service
44. Consumer speak
• Name – Rajesh Mhatre
• Age – 30 year
Opinion About Sony world – Sony world is good place to buy Sony product
even Sony product are of good quality But the
Sony product are too costly its customer
service is also good