Own What You Love - Barry Schneider

1. OWN WHAT YOU LOVE

2. Who We Are
We make it easy for companies to turn consumers,
employees and fans into more valuable owners.

3. Ownership Changes Behavior
Consumer-Owners vs. Non-Owners Referrals
Brand-Owners vs. Non-Owners
+54%
+33%
+26%
+10%
Source: Bain & Company - Industry Standard
+68%
+107%
Annual Spend
Share of Wallet
Price Premium
Tenure
Frequency
Of Visits

4. Our Products
Offer employees, customers and partners IPO
access at the same price as Wall Street. Social IPO™
Offer people connected with your company an
easy, fee-free way to buy your stock.
Social Stock Plan™
Gift stock as a brand-positive promotion to
consumers and partners. Stock Rewards™

5. Brands deploy ownership messaging
through social and digital channels
Brand Communications LOYAL3 Communications Banner Ad
This communication does not constitute an offer to buy or sell securities.

6. Ownership Trends
80% of users stay opted-in for permitting data sharing with brands.
64% of participants invest on an automatic monthly basis.
In two years only 1 in 10 owners have sold shares.
IPOs: 95-99% retention day 1, 90% retention day 30.

7. Our Products
Social IPO™
Social Stock Plan™
Stock Rewards™

8. Social IPO

9. Goal:
Take a successful loyalty program and make it even better.
Solution:
Offer loyalty members early access to IPO shares
at the same price as Wall Street.

10. Inviting Loyalty Members to the
AMC Theatres IPO
"We're offering this exclusive employee benefit to our AMC Stubs
members to express our sincere gratitude for your loyalty."

12. Social & Media Reaction
“Being an #AMC Stubs cardholder is paying off: Food upgrades; reward $; free pre-screenings;
and now we get to take part in the AMC IPO.” – Nick Surguine
“Received email to participate in the @AMCTheatres IPO via @LOYAL3 because I
have a AMC Stubs acct. Amazing.” – Eric Ho

13. Goal:
Transform their IPO into a brand engagement event --
a way of saying “thank you” to those who matter most.
Solution:
Offer employees, consumers and fans access to
IPO shares -- at the same price as Wall Street.

14. Rewarding People Who Matter Most
”While with most IPOs ‘friends and family’ are defined as a few select
people, with our IPO, you’re all our friends and family."

16. GoPro Empirical Data
120% retention day 14
$58M in capital reserved on the LOYAL3 platform
16,500 individuals invested.

17. Social Stock Plan

18. Goal:
Identify fans and monetize social media.
Solution:
Use LOYAL3’s platform as an eCRM and social media asset.

19. Monetize Facebook

20. Ownership is a Brand Experience

21. Even on the Stock Purchase Page

23. Stock Rewards

24. Goal:
Find innovative way to increase retention.
Solution:
Surprise and delight customers with a gift of stock ownership.

25. A Personalized Message

28. loyal3.com/own

29. Ownership Matters

30. Parting Thoughts
Ownership is the world’s first behavioral currency.
Ownership is the ultimate Like button.
Stock Rewards lets ALL consumers become owners.

31. Barry Schneider
barry@loyal3.com