Chad Wathington presents his learnings from the field.

1. LEAN
PRODUCT
MANAGEMENT
Learnings from the Field
#leanproduct @thoughtworks
May 9th, 2016
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2. product
management?
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WHAT IS

3. WHAT OUTCOMES ARE WE LOOKING FOR?
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Kagan:
Kolko:
FeasibleValuableUsable
Usable Useful Desirable
FeasibleValuableUsable DesirableFind the Product:

4. TRAITS OF A PRODUCT MANAGER
Manages the commercial success of
the product
Discovers insights about market and
customers
Facilitates design
Empathizes
Focuses on value to customers & end
users
Drives product as the holistic sum of
parts
Creates competitive differentiation
through unique experiences
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Suzie Prince, Head of Product
twitter: @pm_suzie

5. A SIMPLER VIEW
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Source: Mind the Product via Josh Ellman

6. LEAN PRODUCT MANAGEMENT
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SET OF PRACTICES
AND TOOLS
ExperimentationValidated Learning Adaptive Planning

7. 7
Solution Market Fit Product Market Fit Scale
COMMONLY RECOMMENDED
LEARNING #1
Solution Market Fit Product Market Fit Monetize
BETTER WAY
Align Cost Structure Scale

8. LEAN CANVAS SIMPLICITY CAN HIDE REAL PROBLEMS
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9. 9
flickr photo by Giulia van Pelt https://flickr.com/photos/giuvanpelt/6048565571 shared under a
Creative Commons (BY-NC-ND) license
REAL BUSINESS
MODELS
are complex

10. EXAMPLE: OPEN SOURCE BIZ MODEL
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LEARNING #2
bias
CONSIDER YOUR
assumptions data gathering experiments

12. EXAMPLE: BAD ASSUMPTION
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Buy
Real use
Signups
$
Trialers
✓ Lots of trialers
✓ Buying conversation
wasn’t what we expected
✓ Focused on converting to
“Real use”
✓ Problem was trialers were
poor segment - never
intended to buy!
✓ Wasted time
experimenting with wrong
optimization

13. LEARNING #3
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LEAN
EXPERIMENTATION
MARKET RESEARCH
+
=

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after
flickr photo by haglundc https://flickr.com/photos/haglundc/3966428051 shared under a Creative
Commons (BY-NC) license
?

15. EXAMPLE: TOO SMALL A SEGMENT
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MARKET
/FACTOR 1
/ /
… =
FACTOR 2
FACTOR 3

16. FIGURE OUT THINGS THAT ARE WORTH TIME…
✓Segmentation
✓Market sizing
✓Consumer research
✓Quantitative surveys
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17. #leanproduct @thoughtworks @twchad
THANK YOU!
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