Traditional approaches to corporate strategy are failing. This is exacerbated by the incessant acceleration in the pace of business change. Now the digital tsunami is reshaping every industry. Long-standing assumptions about how people and organisations make economic decisions turn out to be fundamentally flawed. People make irrational decisions all the time, but in very predictable ways! The trick is to know how to figure out the rapidly-changing rules governing human behaviour. Adding to the uncertainty, long-term sustainable competitive advantage is replaced by a new era of transient advantage, where enterprises need to constantly be reinventing themselves: modernising and evolving their business models, management models, and products and services. Constant innovation and rapid speed-to-market are the new black. At ThoughtWorks Live Australia 2016, Keith Dodds talked about navigating in deep and turbulent waters where the old maps are no longer reliable. Success will only go to the enterprises that are truly organisationally agile and highly adaptive.

1. THE NEW STRATEGY

2. THE DIGITAL CONVERGENCE
DIGITAL
Strategy
Design
Technology

4. Adam Smith
got it wrong…

6. “Half the money I spend on
advertising is wasted; the
problem is, I don’t know
which half”.
John Wanamaker, (1838-1922)

7. BEHAVIOURAL
ECONOMICS

9. COMPETITIVE
ADVANTAGE
Michael E. Porter, 1985

10. “Sustainable competitive advantage
is now the exception, not the rule.
Transient advantage is the
new normal.”
- Rita Gunther McGrath

11. EXPERIMENT

14. REDUCING THE COST
OF EXPERIMENTATION

15. LEVELS OF
INNOVATION
3

16. BUSINESS MODEL
MANAGEMENT
MODEL
PRODUCT/SERVICE
DEVELOPMENT

19. THE DIGITAL CONVERGENCE
DIGITAL
Strategy
Design
Technology

21. THE DESIGN THINKING
GOLD RUSH
• Accenture acquires Fjord
• McKinsey acquires Lunar
• Capital One acquires Adaptive Path
• Google acquires Mike and Maaike
• Facebook acquires Hot Studio
• Global Logic acquires Method
• Flextronics acquires Frog Design
• IBM hiring 1,000 designers

25. Technology
FEASIBILTY
Business
VIABILITY
Human Values
USABILITY
DESIRABILITY
Design Innovation
HOW GOOD DESIGN FITS IN…

26. THE DIGITAL CONVERGENCE
DIGITAL
Strategy
Design
Technology

27. THE LOST DECADE

29. THEY CARE NOW

30. “If you went to bed as an industrial
company, you woke up as an analytics
and software company”.
Jeff Immelt, CEO, GE

31. “91% of Australian CEO’s believe
technology is the biggest transforming
trend in business”.
PwC 17th Annual CEO Survey

32. Need to rebuild internal capability
THE BIG SHIFT
Talent acquisition and retention strategies
Buying packages cannot achieve differentiation
New architectures

33. THE DIGITAL CONVERGENCE
DIGITAL
Strategy
Design
Technology

35. YOUR STRATEGY…

36. Start some experiments

37. Purpose

38. Technology and
Human Inequality

39. THANK YOU