1. Before the world of e-branding and internet is
discussed, I would like to share an original
incidence which happened with me long back
when I was new to internet .I happened to be
with my client some nine years back and the
client being a big businessman who had one
leg always in abroad countries simply asked
me for my e-mail id and I had to struggle with
his eyes to somehow manage to say that yes
I have an email id but it got blocked and so I
will intimate the new one. But, the fact was I
was not having one. This was India some
years back or atleast I was backward with the
usage of internet.
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2. In India, google com is god of search engine, this I came to know in order to
create my first email id with yahoo com I went with my brother and asked how
to make an email id, he told me a long route that was to open google com and
then write yahoo com and then click on it and then there will be an option of
new registration for an email id It was nice to create a email id finally I was
happy as well as shocked as to how if I have created a mail id cannot be used
by other person and mine will be unique, how yahoo can know about my
creating of email But, it happened with a MBA graduate of India some nine
years back

3. But, now without internet, life gets crippled One must have an email id and if
you are businessman, you should have a website otherwise you will be out of
reach by potential customers Even people take you as outdated person or
businessman if you donÂ’t have a well designed website One fine day a
gentleman happened to visit my office at dawn hours while I was about to
leave the office , he was talking about expansion of business and was talking
that he has increased the annual budget for advertisement as without
advertisement , now business is getting more competitive It was more than an
hour, he went on explaining about the advertisement benefits without even a
single question of curiosity was thrown on him about advertisement But,
because the unawareness of his misconception made me to finally involve
myself and had to stop in the mid way to address him, what if your budget is
reduced to one fourth in advertisement and you get more benefit and result
then ever The man before me just got stunned and stared at me as if I had
abused me , then with a cunning smile, ofcourse by such time he was
considering himself to be smarter as he was sharing his expertise in business
through advertisement , asked , is

4. is you meant one fourth and more benefits ? Simply I had to reply with a more
pleasant smile while feeling pity on his knowledge that offline print media is all
for him about advertisement I had to say rather shower various questions on
him, some of them were a) Have you ever cared why people are advertising so
much on internet? b) Have you ever thought why big brands are shifting to
internet while cutting their advertisement budget? c) Have you ever thought
why our politicians namely Shri L K Advani had to launch a nice website for the
purpose of reaching voters in lieu of polls to be held in India in 2009? d) Why
e-filing of income tax return has become necessity for HNI and companies? e)
Why e-payment of taxes is compulsory for big companies? f) Why
e-governance is being talked like anything? g) Why even TV channels are
having their uptodate website and at times showing their Devis fenetre website
url for more information? The gentleman was more in shocked condition as
upto sometime before he was thinking me to be a fool and now he felt that he
was the fool as his pale colour of face was describing it all Realising the
situation of loss made by him going on his mind, I politely told him, gone is the
time when print media was everything for the purpose of advertisement, it is
the e-age which is of internet Internet is the greatest invention of this century
as it is gold mine of information and solutions for each and every person on
this world Business is being conducted through the help of e-commerce so
how can one survive and miss the bus of e-branding Especially when decision
makes are online through out their working hours and the sellers and
businessman cannot afford to miss the business cycle while keeping
themselves aloof with offline status

6. One has to be in the ambit of internet world and without brand written on even
a tea stall, a tea vender does not sell tea as well So, merely having a website
even cannot be a solution to business worries, but it is e-brand which can
matter and bring a logical difference to business existence The prices of
advertisement is much much lesser and viability and visibility is enormous as
any person, at anytime and from anywhere can access your information and
contact you at ease without travelling to your place , but through a computer or
laptop on his desk To add the importance, it is now well known as per the
latest research by a leading institute of world that internet media has
surpassed the media in effectiveness and is neck to neck with TV media even
in largest penetration Since, young generation is net savvy and their world
revolves and starts with internet if they are into business So the proverb, out
of sight is out of reach is suitably applicable for internet presence The
dependency of people for information is that much that people cannot afford to
read, people cannot afford to watch TV,as they donÂ’t get that much time, but
they being online for most of the time try to finish every work via internet and
mailing Hence, the innovative video conferencing is the current media in
demand also possible through internet

8. Even voice calling i e VOIP is also possible through internet Even the online
TV culture has suddenly seen a surge, this all shows how optimistic our
entrepreneurs are towards e-business God knows what more to come through
internet, so still if one feels happy without internet branding, then it will be at
their risk Since, decision makers are online , they try to complete the entire
work through internet and entire world has shrinked to internet world and
hence social networking sites have evolved and have even became a tool for
exploring new business contacts and expanding the business horizons Since,
decision makers are online , they try to complete the entire work through
internet and entire world has shrinked to internet world and hence social
networking sites have evolved and have even became a tool for exploring new
business contacts and expanding the business horizons This all made the
gentleman to ask , can you suggest as to how to go for e-branding , I had only
one suggestion go for proper platform which can give you international
exposure, be it online exhibitions, products launch et all The author is the
business editor of

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