Claire Nuttall, Thrive founding partner, presented her top tips of how to take a brand that's stuck to the next level at The Grocer's How to Build a Brand conference on 22nd October 2013.

2. What I will talk about….
• It’s not all about you
• Original is not always the best
• Fear of handing down
• Adding a bit more process
• Creating a legacy of conviction
• Recognising your right financial partners
• Investment at the right time
• Healthy innovation pipeline
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3. It’s not all about you
An inspirational leader is not the be all and end all – you need to listen to
other people
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4. Original is not always the best
A true entrepreneur will think everything should be as per the original idea,
but you need fresh eyes for a business to grow
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5. Fear of handing down
You have to delegate – you can’t do it all!
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6. Adding a bit more process
You need a process in place to help the business grow
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7. Creating a legacy of conviction
You need a mix of skills to enable business growth
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8. Recognising your right financial partners
Choose the best people to fit your organisation
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9. Investing at the right time
There is no one answer to fit all
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10. Healthy innovation pipeline
Profit is fundamental to commercial innovation, and you need a 5 year
innovation pipeline to enable this commercial growth
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11. So what to take out?
• You’ll never lose out by listening
• Never stop challenging, keep reinventing
• Get help – don’t work in a vacuum of self
• Don’t let financial paranoia drive business paralysis
• Create a succession plan
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12. We look forward
to making your
business thrive.
Claire Nuttall
+44 (0)7721 784 301
claire.nuttall@thriveunlimited.co.uk
Accelerating growth & innovation
thriveunlimited.co.uk