Find out about our Channel Development services here: Selling through Partners can provide a wealth of benefits to you and your business. Since 1998 we’ve grown, managed, nurtured, coaxed, rooted-out and campaigned to-and-through thousands of channel partners. CASE STUDY: Absolute Software How C2 revamped a pre-existing partner program!

1. Channel
Development
Find out about our
Channel Development
services here:
Selling through Partners can provide a wealth of
benefits to you and your business.
Since 1998 we’ve grown, managed, nurtured,
coaxed, rooted-out and campaigned to-and-through
thousands of channel partners.
CASE STUDY: Absolute Software How C2
revamped a pre-existing partner program!

2. The Channel and You.
Channel development is changing to fit a new world of business
models. Making sure that you maintain and increase your Partners
coming on board in a shrinking Partner market is vital.
Using a well-established process blended from a mixture of channel
analysis and consulting, syndicated content platforms, social media
integration and partner fund management, we’ve achieved an enviable
level of Partner onboarding for our clients.

3. Here’s some of the things we can do
for your Partner Channel...
 Channel analysis and consulting
 Partner Recruitment and on-boarding
 Go-to-Market campaigns
 Syndicated content platform for Partners
 Channel leads through social media
 Partner fund management and auditing

4. Case Study -
Partner Program creation consisting
of many elements:
1. 40-page internal use document describing the structure of
the program, and in particular MDF funding.
2. Branding of partner program
3. Accompanying literature including 4-page intro slick and
accompanying presentation
4. Responsible for all partner go-to-market campaigns funded
by Absolute MDF
5. Publishing and branding of whitepapers
6. Execution of direct mail and email campaigns for Absolute

5. Case Study -
Connection2 produced a profile of the ‘ideal’ partner based
on existing Partners and designed a program of activity
over 25 man days which included:
• Online desk research to identify and research suitable Partners
• Email campaign featuring benefits of working with IBM
• Outbound tele-prospecting to enhance the profile of each Partner
prospect and agree to an appointment / call
• Nurturing of prospective Partners to appointment confirmation stage
• Fulfilment follow-up with information packs

6. Channel
Development
Demand generation
Creative & digital
Data & analytics
Content syndication
Social Media info@connection2.com
+44(0)1189 232700