Julian Ledger

HOW WAS IT FOR YOU?
Julian Ledger, CEO -‐ YHA Ltd
Adventure & Backpacker Industry Conference 2010

length of stay down in latest International
thumbrella Sept 2010
Backpacker numbers are up year on year but length
of stay and spend are both down, according to the
latest International Visitor Survey from Tourism
Research Australia.
Figures for the year-‐ending June 30 2010 show
583,000 backpacker visitors compared to 560,000
for the equivalent period in 2008/09.

-‐ thumbrella
Sept 2010
Quarterly analysis of the latest International Visitor
Survey (IVS) by YHA Ltd has revealed a starkly
different and more gloomy picture than year-‐on-‐
year comparisons of backpacker numbers.
Figures for the quarter ending June 30 2010 reveal
111,000 backpacker visitors spent 8,505,000 nights
and A$632 million in Australia. However, figures for
the same quarter in 2009 show there were 8,000
more visitors at 119,000 spending 9,469,000 nights
and A$766 million.

Thumbrella through the year
DIAC confirms industry's worst fears as WHM visa grants suffer
dramatic fall The Department of Immigration and Citizenship has confirmed the industry's worst-‐kept secret -‐
Working Holiday Maker (WHM) visa grants are suffering a dramatic decline year-‐on-‐year
World Cup won't hit inbound adventure travel numbers -‐ but the
return of the ash cloud might The soccer World Cup, which kicks off on June 11, will not adversely
The strong Australian dollar versus
the weak pound, a lack of jobs and competition from Asian destinations are all conspiring to make this winter one of the
Backpackers flock to the fields as GFC makes hospitality work
scarce in the cities The global financial crisis is forcing backpackers to look for harvest work due to a shortage
of hospitality and bar jobs in cities, according to National Harvest Labour Information Service (NHLIS) manager
Grounds for cautious optimism, but things could get worse before
better everyone I speak to seems to be 20 per cent down. my
research is based on about 10 but the 20 per

Backpacker industry trends
What data have we got?
International Visitor Survey (IVS) 40,000 exit surveys
Survey of Tourist Accommodation (STA) includes survey of all
hostels with at least 25 beds
Tourist Visa and Working Holiday Visa Statistics -‐ Department
of Immigration
Airport arrivals
Our own numbers arrivals, nights, sales, passengers, online
multiple operations

General inbound market

Backpacker visitors by state
2006 2007 2008 2009 2010
NSW 408 79 429 77 445 79 441 79 458 79
Vic 234 45 259 47 253 45 254 45 259 44
Qld 344 67 352 63 360 64 363 65 368 63
SA 91 18 103 19 91 16 93 17 99 17
WA 93 18 104 19 103 18 107 19 97 17
Tas 39 8 40 7 44 8 42 7 36 6
NT 121 23 124 22 112 20 120 21 121 21
ACT 36 7 37 7 36 6 39 7 36 6
Total 517 100 556 100 564 100 560 100 583 100

Backpacker nights by state
2006 2007 2008 2009 2010
NSW 11483 31 12,569 31 12,355 31 13,361 31 13655 32
Vic 5,747 16 6,137 15 6,019 15 6,561 15 6514 15
Qld 10,207 29 12,570 31 12,573 32 14,021 32 13688 32
SA 1,523 4 1,553 4 1,610 4 1,693 4 1749 4
WA 3,736 11 4,519 11 4,449 11 5,002 11 4129 10
Tas 610 2 788 2 819 2 775 2 684 2
NT 1,238 4 1,315 3 1,209 3 1,473 3 1651 4
268 349 1 471 1 414 1 683 2 664 2
Total 34,893 100 39,922 100 39,449 100 43,570 100 42734 100

Backpacker visitors by state

Accommodation used by
backpackers
2008/9 Nights 2009/10 Nights
Hotel, resort, motel, motor inn 1,484 3 1,406 3
Backpacker hostel 15,026 34 14,379 34
Rented house/flat 13,869 32 14,449 34
Home of friend/relative 4,403 10 4,686 11
Caravan park/commercial camping ground 1,774 4 1,607 4
Caravan/camping by side of the road 871 2 745 2
Educational institution 1,584 4 1,485 3
Homestay 2,726 6 2,072 5
Other 1,826 4 1,877 4
TOTAL 43,563 100 42,706 100
2010

Accommodation used by
backpackers

0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
No.ofBackpackervisitors
NSW Victoria QLDSource: IVS (TRA)
The changes to the Working Holiday Maker Visa in 2005/06
has fuelled growth in the number of backpackers
International backpackers to visitor hostels in
NSW, Victoria and QLD -‐ rolling annual time
series

0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
No.ofBackpackerNights
New South Wales Victoria QueenslandSource: IVS (TRA)
International backpacker nights spent in visitor hostels
in NSW, Victoria and QLD - rolling annual time series

0%
10%
20%
30%
40%
50%
60%
70%
%shareofbackpackervisitors
NSW Victoria QLD
Source: IVS (TRA)
State % share of international backpacker visitors
to visitor hostels in Australia - rolling annual time series

0%
5%
10%
15%
20%
25%
30%
35%
40%
%shareofhostelnights
New South Wales Victoria QueenslandSource: IVS (TRA)
State % share of international nights in visitor hostels in
Australia - rolling annual time-series

Backpacker Visitors

Backpacker Visitor Nights

Backpacker Expenditure

Working Holiday Visa -‐
Grants
0
20
40
60
80
100
120
140
160
180
200
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Persons (.000)

Working Holiday Visa
Grants seasonality

Hostel summary

State performance
Guest Nights Occupied
NSW NT Qld
Bed Occupancy
NSW NT Qld

Average Bed Rate

Revenue Per Available Bed

FIFA World Cup
2002 Japan and Korea
2006 Germany
2010 South Africa
2014 Brazil (13 hours behind Aust)
2018? Belgium/Netherlands, England,
Russia or Spain/Portugal
2022? Australia, USA, Japan, Korea
or Qatar

Backpacker Accom in Australia -‐
June 2010 snapshot
386hostels (down 18)
46,091bed spaces (up 363)3,265people employed
$1.4Bn
Estimated total investment in backpacker accom
3 millionguest arrivals (- 2%)
8.6 millionguest nights (- 5%)
51.4%average occupancy
(down from 54.5%)
2.9 nights
Average length of stay
$237MTakings (down $10M)

Julian Ledger

Recomendados

Recomendados

Más contenido relacionado

Similar a Julian Ledger

Similar a Julian Ledger (14)

Más de Focal Attractions

Más de Focal Attractions (20)

Julian Ledger