Presentation by Anders Gustavsson at Tieto's Android seminar 5 May 2010 in Lund, Sweden.

1. Android in a Business Perspective Anders Gustavsson

2. The telecom value chain – An ecosystem in change 2 2009-04-24 The digital ecosystem is forming

3. Android in the Eco System 3

4. Show me the money ! 4 Where do the players find future revenue streams ? Vodafone closes down wayfinder “We could not charge for something that others give away for free”

5. How can I differentiate ? 5 Standing out from the crowd – what makes a player unique ?

6. Continued convergence 6 Android in my TV, Ericsson as a service broker, Nokia is a bank …

7. Business Trends in the Eco System Major trends identified by Eco system players Digital system and Industrial convergence NOT Value Chain Consumers NOT Enterprises Loyalty NOT price competetion User experiences NOT Added value services Operational efficiency NOT uncontrolled investemets 7

9. Facilitates convergence

10. Allows 3rd party suppliers – open gardenAndroid impacts all players in the eco system !