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La Success Story de Sosh sur Facebook, Rétrospective 2012

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Tout au long de l'année 2012 nous avons accompagné la marque mobile connectée dans son développement sur Facebook :
- Gestion des conversations avec sa communauté
- Animation de la page pour augmenter le trafic vers le shop en ligne
Découvrez une rétrospective des différentes actions menées en 2012 et de leurs résultats.

Publicado en: Empresariales
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La Success Story de Sosh sur Facebook, Rétrospective 2012

  1. 1. 2012 Rétrospective XLA SUCCESS STORY DE SOSH SUR FACEBOOK
  2. 2. Applications Nokia Quiksilver Sosh Freestyle Cup Samsung Galaxy SIII Huawei Ascend P1 VOTE INSTANT WIN VOTE QUIZ Desktop Desktop Desktop Desktop + OG tag + mobile The Black Keys ROXY Pro Marché de Noël CONCOURS PHOTO CONCOURS PHOTO QUIZ Desktop Desktop Desktop + Open GraphConversation Compte FB SOSH + Twitter @sosh_fr Q1 2012 Q2 2012 Q3 2012 Q4 2012
  3. 3. Conversation1 Améliorer la visibilité et encourager les discussions • Répondre aux attentes/questions de la communauté • Élargir la base de fans et l’audience Animation & Conversion2 Augmenter le trafic • Engager la communauté • Augmenter le trafic vers le shop en ligne
  4. 4. 1Conversation
  5. 5. Mesure des performances / KPIs• Évolution du nombre de fans / followers• Reach / Audience• Interactions / EngagementActions• Répondre efficacement aux questions sur Facebook et Twitter avec la solution Tigerlily « Conversation Suite » - en savoir plus• Interagir et échanger avec la communauté via Sosh Ideas & Conseil sur le site - en savoir plusRésultats• 451k fans et 28k followers• Reach moyen : 1800K / jour• 2500+ commentaires modérés / mois en moyenne
  6. 6. 2Animation & Conversion
  7. 7. REACHMobile + Open Graph
  8. 8. QUIZ HUAWEI ASCEND P1
  9. 9. APPLICATION OPEN GRAPHUSERS PARTICIPATIONS ACTIONS CRÉÉES IMPRESSIONS (X36)5 469 6 357 6942 246 792CLICS VERS LE SHOP3 118MOBILECLICS SUR L’APPLI MOBILE1 923
  10. 10. ENGAGEMENT Pics & Votes
  11. 11. Partagez votre photode véhicule vintageFaites voter vos amisGagnez un DAX Sosh !
  12. 12. APPLICATIONVISITEURS UNIQUES USERS PHOTOS UPLOADÉES VOTES37 164 6 287 616 7 773
  13. 13. CONVERSION Likes > Discounts > Sales
  14. 14. JEU SAMSUNG GALAXY SIII « Plus vous likez, plus le prix baisse. » €
  15. 15. APPLICATIONLIKES EN 48H VISITES PAGES VUES2 635 15 899 19 416BOUTIQUE SOSH.FRTRAFIC VERS SOSH.FR DEPUIS FACEBOOK+12,75%VISITES DE LA FICHE SAMSUNG GALAXY SIII+233%VENTES DU TERMINAL (VS. SEMAINE PRÉCÉDENTE)+244%
  16. 16. Key Results& Next Steps
  17. 17. RÉSULTATSCROISSANCE DE LA COMMUNAUTÉ+450K fans (16 mois)REACH OWNED + EARNED213K / jourUSERS ENGAGÉS7 698 / jour
  18. 18. NEXT STEPS TIGERLILY M. Zuckerberg MOBILE FIDÉLISATION CONVERSION sur toutes les apps via des apps pérennes trafic vers la boutiquepour maximiser l’audience et des notifications et social commerce
  19. 19. STAND OUT ON THE SOCIAL WEBThe Tigerlily Platform helps brands to easily drive their social marketing strategies.Used to manage conversations and run effective campaigns across 60 countries,it optimizes your large-scale actions by providing uniques experiences. VISIT OUR WEBSITE CONTACT US

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