Creation and Evaluation

1. Business Cards

2. Purpose,
Codes and
Conventions
• The purpose of a business card is to show business
information about an individual or a company, so that
potential clients or other companies use this
information to contact them later.
• The usual condes and conventions of a business card
include the name of the person and/or company, that
person's position at the company, contact
information (such as email, website, mobile and/or
telephone number) and address.
• Other aspects that are sometimes, but not as
commonly used on business cards include social media
addresses (e.g., Facebook, Instagram, Twitter or
LinkedIn), a logo or icon relating to the company and
sometimes a scannable QR code that links to either
their website or to a social media account.

3. Photography Business Card
Examples
• From these three business cards, all focusing on
photography companies, the shared codes and
conventions include the company and person's
name, address, phone number, email and website
address, and two out of the three cards are double
sided.
• Two of the business cards also include photographs
of cameras, instantly portraying what their business
is, whereas one includes a photo of a woman which
infers what the company is but not as clearly as the
other two.
• The last business card also includes social media
addresses for Facebook and Twitter, whereas the
other two do not.

4. Filmmaker Business Card
Examples
• The common codes and conventions that are
included in all three of these business cards include
the person/company name, occupation, address,
phone number, email and website link.
• One of these business cards also includes a
Facebook address, another doesn’t include any
social media links but rather the logos of the social
media that they use, so that the person reading the
business card can type the person/company
name and look them up if they wanted to.
• The first card shows a film strip, the second a film
camera, and the third business card is made to look
like a film clacker, all showing relevance to the
industry at first glance.

5. My Business Card Drafts
Draft One:
I created this first draft using Canva. I chose
to go for a neutral and
greyscale colour scheme. With a serif font
for my name and profession in bigger
writing, so that it is more eye catching and
a sans serif font for my contact
information.
I chose to include two fil related icons and
positions them to that they filled up some
of the extra space that was included in the
business card, so that it didn't look so plain
and bland. As well as this I included
relevant icons that matched the email,
phone and website link.
The film camera icon I made so it was
slightly peaking off screen and reduced the
opacity so that the text on the business
card stood out slightly more.

6. My Business Card Drafts
Draft Two:
I created this second draft using Photoshop
and made it more relevant by including my
own photography (making it more relevant
to the stated profession).
I used the same font all throughout the
business card however altered my name so
that it was in medium bold italics and made
it larger in comparison to the rest of the
text to make it stand out.
A shadow was also added to the business
card so that it was less harsh and blended
out a little easier into the business card.
I continued with the more neutral,
greyscale theme that I created in the first
draft and added an extra piece of
information (my location) to the contact
information section.

7. My Business Card Drafts
Draft Three:
This third draft is an adaptation from my
second draft where I changed my neutral,
greyscale theme and added some red to
match the image I used.
I changed the text colour of my name and
added relevant icons to my contact
information which I also altered to be red,
furthering the red and grey colour
scheme.

8. My Business Card Drafts
Draft Four (front and back):
For my fourth draft I took main inspiration from the couple of business card examples that I researched that had both a
front and back cover. From these examples, I found that the front cover of the business card usually had a main image and
not much text, whereas the back is usually quite plain and includes all the information, therefore this is the layout I made
for my own business card. I used my own relevant photo for the cover and matched the information side so that there was
a blue colour scheme throughout.

9. My Business Card Drafts
Draft Five:
Continuing with red and black
colour scheme that I used in previous
drafts; I created this fifth business card
draft.
With a plain black background, a
relevant image that I had taken myself
(an image that already had a red
theme), my own logo in red, red text in
bold italics for my name, while sans
serif text for my profession and contact
information and red logos to match.
For the contact logo and my own
personal logo, I used Photoshop's
blending options to add an internal
glow and shadow to make them look
less plain and give them an effect to
look as if they were 3D and stuck on.
I also added a red glow behind all the
text, to make the white and black
contrast less harsh and continuing to
add to the colour scheme.

10. My Business Card Drafts
Draft Six:
My sixth draft is almost the same
as my fifth however I switched the
position of my own personal logo
so that it is in front of my name
and profession instead of after.

11. My Business Card Drafts
Draft Seven:
For my final draft I got rid of my
personal logo and changed it
altogether to a subtle camera
shutter logo in white.
I left this logo white instead of
changing it to red like the others
so that there wasn't too much red
on the card and so that it stood
out more than the other logos.
Like the other logos however I also
added the same shadow blending
option.
Overall, this was my favourite out
of all my logos designs as I think it
is the best one that’s put together
with a good blend between the
image and the black background,
minimalistic logos and text fonts
yet not too plain.