Sales Challenger over McKinsey Sales Funnel.

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Customers are coming to the table with more information than ever before and this changes everything for Marketing. How will you respond? The Sales Challenger is a great start.

Marketing Empresariales Noticias y política

Marketing
Leadership
Forum
The Sales Challenger
By Matthew Dixon and Brent
Adamson
June 2014

It’s Not
What You
Sell…It’s
HowYou
Sell It

Challenger Marketing
Teach. Tailor. Take Control.

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