1. 50 Facts About Social Media
For Business
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2. The Anglum Group
It doesn't matter what your industry, social media matters. And
whether you're a marketer, entrepreneur or some other
professional, you've probably wondered what that means for
you.
Here, to give you some interesting food for thought, are 50
statistics about social media for business today!
50 The Anglum Group 2

3. General Social Media Facts
 62% of adults worldwide now use social media
 Over 80% of Americans use social media
 91% of those Americans access social media every month
 People spend more online time social networking than they do
emailing, searching or shopping
 Social media is the most popular online activity
 22% of online time is spent on social networks
 Around 40% of people access their social media accounts on
mobile devices
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4. Specific Social Networks
 Facebook is still the top destination among social networks
 There are over 800 million people using Facebook
 Americans spend more time on Facebook than on any other
United States website
 More than half of Facebook users log in every day
 42% of mobile users are sharing multimedia on Facebook
 51% of Facebook users are more likely to buy from brands
they follow
 Smartphone users now spend as much time on social
networking apps as they do playing games
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5. Specific Social Networks
 40% of Twitter users regularly search for products via Twitter
 64% of Twitter users are more likely to buy from the brands
they follow
 12% of people have bought a product because of info on
Twitter
 Pinterest is the third most popular social network, right behind
Twitter and Facebook
 Buyers referred from Pinterest are 10% more likely to make a
purchase
 On mobile devices, Google+ is the second most used social
network
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6. Demographics Info
 98% of 18- to 24-year-olds use social accounts every month
 College towns have the highest Facebook logins
 57% of Facebook users have completed some college and
24% have degrees
 46% of Facebook users are 45 or older
 60% of Pinterest users are female
 50% of Pinterest users are in the United States
 50% of Google+ users are 24 or younger
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7. Social Media for Business
 53% of small businesses are using social media
 88% of them are using social media to increase exposure
 60% of small business decision makers spend less than $100 on
social media
 53% of active social media users follow a brand
 65% of the world's top companies have an active Twitter profile
 90% of marketers are using social media for business
 93% of marketers using social media rank these tools as important
 43% of marketers have seen sales increase due to social
campaigns
 According to Ning, it only takes 20 people to build meaningful
many-to-many networking
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8. Social Media for B2B
 44% of small to mid-sized business (SMB) decision-makers
use social media
 86% of those SMB decision-makers use Facebook
 41% of SMB decision-makers use LinkedIn
 33% use Twitter
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9. Social Media and Customer Relations
 20% of social media users would make a purchase from a
social media site
 50% of small business owners have reported getting new
customers through social media activity
 47% of consumers are somewhat likely to buy from a brand
they follow online
 Active adult social media users are 75% more likely to spend
a lot of money on music
 Active adult social media users are 47% more likely to spend
a lot of money on clothes, shoes and accessories
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10. Social Media and Customer Relations
 Social media users are willing to pay a 21% premium for brands
that deliver great service through social media
 Social media users who have a great service experience tell an
average of 42 people, compared to 9 for those who aren't on
social channels
 60% of them are also willing to post on Facebook about
products/services if they get a great deal or discount
 Social media users who have a bad service experience will tell
an average of 53 people, compared to 17 for those who aren't
on social channels
 According to research from ComScore, brands that post at least
once a day will reach 22% of their fans in a given week
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11. Stat Sources
 The Social Skinny
 Media Bistro
 Social Media Examiner
 Mashable
 Straight North, LLC
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12. The Anglum Group
The Anglum Group is a management consulting company that focuses on
delivering innovative cost-effective retail customer marketing solutions to
our clients. Specifically, we provide insight and expertise based upon our
many years of retail experience – allowing our clients to realize their
marketing objectives. We are not content just identifying the proper
course of action, we stay with the project until the benefit is realized.
The companies that we work with are leading retailers that are either
extending their existing customer capability or companies looking to
improve the return on their initial marketing technology investment. Our
emphasis is on customer understanding, customer strategy development
and marketing execution based upon industry best practices.
All of our staff are former retail professionals that have a blend of
Marketing and Technology skills who are adept at identifying and applying
proven practical approaches to achieve desired return on investment.
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13. The Anglum Group
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14. Scope of Practice
CRM Best Practices
Customer Identification – Multi-Channel
CRM Roadmap Development
Business Analytics
Program Strategy Database Assessment
RFP Management
Business Case Development
Loyalty Programs
Sports/Event Marketing
Privacy - US / International
Credit Card Partnership Marketing
Mobile Application and Program Development
Social Media
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15. Anglum Group Clients
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16. The Anglum Group LLC
3835 Susan Lane
Minnetonka, MN 55345
952.223.2000
www.anglumgroup.com