Keeping tabs on your AdWords Agency

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Tim Ceuppens

Empresariales Entretenimiento y humor Tecnología

Google made$21.000.000.000on AdWords in ‘08

What I won’tbetalkingabout:Clicks, Conversions, CTR’s, CPC’s

Theyshouldsendthatto youeverymonth* * Stern fiston the table moment iftheydon’t.

Fiston the table moment:1337 keywords in 1 ad group.

Are the keywordsrestrained?Broad, Phrase, Exact

Phrase:“tennis shoes”  womens tennis shoes

Fiston the table moment:Most, oreverything, is broad

Fiston the table moment:No / few negatives in the campaign.

No-oneknowswhat ad works.Butyourcurrent ad doesn’twork as well.

At least 2 ads per ad group.Disable the onethatdoesn’twork.

Are youserving different angles?Notevery ad work all the time.

What to test?Headlines, benefits, features, display-urls

Fiston the table moment:Ad Rot, One ad to rulethem all.

Your homepage is not the most efficient landing page

Fiston the table moment:Irelevant landing pages.

Different match types Use of negatives Keywords

Focussedadswith USP Cobwebs Landing pages Ads

Themed Clear focus Creation of newgroups Ad Groups

Transparency Communication Excludebrandedconversions Other factors

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You've been working hard to conjure up your B2B marketing campaign, ready for launch. Your assets are ready, your team is aware of the marketing objectives, and you're all raring to go. Although you want to get your campaign off the ground and see those results rolling in, it's vital that you check, check, and check your campaign again before you even think about go-live. Just as much dedication needs to go into your campaign’s implementation as it did the research and planning stages In this slideshare, we take a look at the 5 common implementation mistakes that marketers make during the implementation stage. If these errors are caught in advance, repercussions can be easily avoided. However, should you ignore these crucial issues, you'll find it impossible to mitigate the risks once your campaign is live. Discover the common pitfalls marketers make when implementing their campaigns, and how you can become the marketing wizard who overcomes them all.

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