While smartphone usage is increasing year over year, single apps get less and less attention. This opens up an opportunity to turn this problem into a strength: moving your app into the background by turning core services into an invisible app. The invisible app is a concept that became apparent in the last few years; businesses like Uber have moved central parts of the app interaction into the background without requiring the user to confirm central decisions over and over.
Braintree, a PayPal company, is partnering with various companies that fall into the invisible app category. In this talk Tim will share his lessons learned from mentoring startups and innovative companies that tried to achieve being “invisible”, while maintaining security, profitability and most important: a great user experience.
Amongst the technologies that will be covered are tokenization and leveraging user uniqueness based on smartphone usage behavior. A wide array of sensors - like GPS, Bluetooth LE, and WiFi - supports this concept and can be leveraged creatively to get closer to being “invisible”.
This talk was given as keynote at the summer edition of Geek Picnic 2015 in Moscow.
1. Tim Messerschmidt
Head of Developer Relations, International
PayPal & Braintree
@Braintree_Dev / @SeraAndroid
The Anatomy of
Invisible Apps
#InvisibleApps at Geek Picnic Moscow ‘15
14. @Braintree_Dev / @SeraAndroid#InvisibleApps
The average Man spends 29h 33min
The average Woman spends 30h 58min
Media consumption in apps & mobile web
Source: http://www.nielsen.com/us/en/insights/reports/2014/an-era-of-growth-the-cross-platform-report.html
15. @Braintree_Dev / @SeraAndroid#InvisibleApps
95 installed apps
100 interactions with apps
35 apps used per day
Average User’s App usage
Source: http://thenextweb.com/apps/2014/08/26/android-users-average-95-apps-installed-phones-according-yahoo-aviate-data
17. @Braintree_Dev / @SeraAndroid#InvisibleApps
“Ever on the lookout for engaging
content, most online viewers spend less
than 60 seconds at an average site.”
Source: http://news.bbc.co.uk/2/hi/science/nature/1834682.stm