2. “By mapping the world,
we have mapped ourselves.”
— James Burke
The Day The Universe
Changed, 1985
3. Mobile services tied to your smartphone that
allow you to interact with your physical
environment and other users.
The fastest-evolving area of social media.*
* So fast, this presentation evolves on a weekly basis
4. Location-based services have
enormous potential to connect
people to places, places to
people, and people to people
in places.
-- Tim Jones,
North Carolina State University
5. Fast-growing yet fragmented market.
Increased adoption among consumers.
Potential value-added for higher ed.
6. Basic geosocial platforms
Foursquare
Gowalla
SCVNGR
Facebook Places
Loopt/Loopt Star
Advanced/augmented reality
Yelp
Layar
Photo sharing: Instagram, Color
Custom mobile apps?
11. Biggest community
Gaming aspect (mayor, badges)
Specials available
Interactivity of tips
Easy creation
*College partnership program
12. Can be slow, buggy (I’m not at Tractor Supply)
Spammy sharability backlash
The points don’t matter
* In fairness, some of these are common to many geosocial
applications
26. Easy creation of … everything
Tips/clues/scavenger hunt
Points system
Multifaceted possibilities
Can incorporate multimedia
27. Still low user base
Gaming data loss
Data hygiene/duplicates
28.
29. 21 tasks
Meet folks, see offices, get facts
Randomized (preferably)
Google Maps based
Set up quickly (could have done more)
Orientation paid for contract (for expedience)
Not yet made sustainable
48. Limited monocle availability
Phonebook-oriented
Lack of mobile functionality
Underadopted
49.
50.
51.
52. Pros:
App store within an app
Brings together Twitter, Gowalla, more
Links time, space
Cons:
Ever-changing user interface
Poor usability
Limited user base
60. Integrates sources including Facebook Places,
Foursquare, Gowalla
Share videos, photos, comments
Rewards/promotions to users
Greater connectivity
It also aggregates friends lists from the idea that it’s
more important to find and connect with your
friends than it is to know what service they use to
check in.
-- Tim Jones, NC State
67. Be present
Know if your users are present
Goals, then tools
Students can be your social media secret
weapons … get them involved
Moves pretty fast