A talk I gave at connected business expo in London. By looking at a spread of companies that are using webrtc to provide realtime voice, video and data today and see what trends emerge.

1. WEBRTC - Changing the
Connected World?
Tim Panton, Westhawk Ltd - @steely_glint

2. Me






Consulting software engineer
Contribute to rtcweb standards (IETF)
Helped build Tropo’s webRTC support (
phono.com)
I build version 1.0
Pragmatic
See huge value in context
@steely_glint - westhawk Ltd -

3. Uber vs Gett story
Two next generation Taxi companies
Uber gamed the Gett app to get contact numbers
of Gett drivers, then called to recruit them.
Uber and Gett app break out to pstn voice,
exposing
driver and passenger details.
Undesirable from a commercial and user
perspective.
Could webRTC
@steely_glint - westhawk Ltd - help?

4. WebRTC Definition







Realtime
voice / video /data
browser based
no plugins
secure
interoperable
peer to peer
@steely_glint - westhawk Ltd -

5. Standards





IETF
W3C
Loosely based on pre-existing standards
$100s Millions of IPR - donated
Google, Cisco, Mozilla, Skype, Tropo, ATT,
E///, Lucent etc.
@steely_glint - westhawk Ltd -

6. DESKT
OP
Deployed
WebRTC draft implementations are shipping in 1bn + endpoints now.
Apple and Microsoft watching closely from the sidelines.
@steely_glint - westhawk Ltd -

7. Some early adopters

Meetings meetings.io

Fileshare sharefest.me

Photoshare live.pics.io

Managed comms twin.me

Therapy (medical) regrouptherapy.com

Website contact teledini.com

CRM freecrm.com

Dating maxiamigos.com

Recruitment codassium.com

Fitness wello.com

Games Dev scirra.com
@steely_glint - westhawk Ltd -

8. Trends - Goal directed apps








Niche apps with user context
Each solves a user problem
Gives user a choice
Communication aid reaching goal
Goal is not ‘lets have a video call’
Value created via user satisfaction
Pricing may be around goal
completion
UX to suit problem space
@steely_glint - westhawk Ltd -

9. Trends - Casual or SME
markets







Video is realtime - expensive
Applicable to high value services
Or expensive leisure pastimes
Self selecting (early adopters?)
Professionals are the product
No iOS support hurts here
WebRTC compatible apps instead
@steely_glint - westhawk Ltd -

10. Caveats - Where it won’t work






Mobile - 3g too unreliable
Drive-by casual sites - user needs
correct browser
Video inappropriate
Between equals - unless time
booked
iOS - except dedicated apps
Corporates - firewalls and fewer
webcams
@steely_glint - westhawk Ltd -

11. Remember it is WEB rtc






Don’t bill by the minute unexpected on the web
Do use web metrics to guide
strategy
Don’t bother with the PSTN
Do complete user journey
Do offer fallbacks if essential
Don’t forget the tablet/BYOD
@steely_glint - westhawk Ltd -

12. What can a provider add ?

Complete solutions
@steely_glint - westhawk Ltd -

13. What else can a provider add ?








Recording / compliance
Mixing
Metrics
Quality management
Tools /APIs
Fallback mechanisms
Gateways transcode etc.
Security/Identity
@steely_glint - westhawk Ltd -

14. Demo – WebGL effects
Because webrtc is built on web standards, you
can mash them together to quickly build
something new.
Demo of WebGL doing realtime effects on a
webRTC video stream twelephone.com
@steely_glint - westhawk Ltd -