This presentation covers what Google thinks is important, and some tips and tricks in Joomla 3 for SEO.

1. Joomla SEO
Sydney Joomla User Group
Presented by Tim Plummer
09/06/2015

2. How SEO used to be

3. What SEO is like now

4. Google is King in Australia
• Google handles approx 92.82% of Australian
online searches
http://www.smh.com.au/digital-life/digital-life-news/google-loses-search-
share-yahoo-rises-20150112-12l4c0.html (Dec 2014)
• Bing 4.88%
• Yahoo 1.33%
• Everything else 0.97%

5. Google in US
• Google handles approx 75.2% of US online
searches
• Bing 12.5%
• Yahoo 10.4%
• Everything else 1.9%

6. Baidu is King in China
• Baidu has approx 79.48% market share (by
Revenue) in China
• Google China 11.91%
• Sogou 5.54%
• Other 3.07%
http://www.chinainternetwatch.com/12678/search-engine-
market-overview-2014/ (2014)

7. Leaked Google Quality Rater
Guidelines

8. Ensure your website is professional
• Make sure you have the basics
– Privacy policy
– Sitemap
• Xmap used to be most popular way in Joomla, now
project is dead. OSMap is a recent fork with free
version.

9. OSMap

10. OSMap
• Chose which menus should appear on sitemap

11. Submit your sitemap
• Make sure you submit your
sitemap to Google Webmaster
Tools
https://www.google.com/webmasters/

12. Adding sitemap.xml
• I usually take XML link and put into
sitemap.xml file, so other search engines can
find it
• replace & with & in the sitemap url

13. Visible contact info
• Does your website have:
– Phone number
– Address
– Contact form

14. About Us page
• Does your website have an about us page?

15. Mobile Friendly
• Responsive design

16. Quick to load
• Make your site load as fast as possible
https://developers.google.com/speed/pagespeed/insights/
• Web host can have speed impact

17. Onpage SEO
• 1 keyword per page
• No keyword stuffing
• Good internal linking
• No sneaky redirects
• Avoid hidden text

18. Demonstrate Authority
• Publish interviews, photos, videos and other
media

19. Case Studies and Reviews
• Collect case studies and reviews from
customers and share on your website and/or
relevant review sites for your industry

20. Maintain your site
• Check Google WebMaster Tools for broken
links and other issues
• https://www.google.com/webmasters/

21. Update content frequently
• Update your content as often as appropriate
based on the purpose of the site.
• More pages = greater chance people will find

22. Every page must be useful
• Remove duplicate content.
– www.screamingfrog.co.uk/seo-spider/ Free tool to
crawl website and tells you meta description &
title, which can be dumped into spreadsheet
• Get rid of useless pages

23. Use videos
• Google owns YouTube
• There is a high correlation between websites
that rank highly and those that use video

24. User engagement
• Encourage comments & social shares

25. Reputation management
• Does your company have a positive reputation
online?

26. Keywords are useless
• Leave Meta Description and Meta Keywords
blank in your global config

27. Keyword Research
• Use Keywords in your competitors sites as
research

28. Keyword Research
• https://adwords.google.com/KeywordPlanner

29. Control what Google Displays
• Set Browser Page Title for each menu item

30. Google search results
• If you don’t put meta description, Google will
choose what to show

31. Control Google’s description
• You can choose what
text Google will show

32. Don’t take shortcuts
• Play the long game – offer good quality
consistent content
• Bad SEO can penalize your site
• Short term tricks may give temporary boost,
but can cause problems later

33. Questions?

34. Tim Plummer
www.timplummer.com.au
@bfsurvey