Why the people-public-private partnershis is so hard and how to overcome the problems. The short way. Please debate!

1. Public servant:
Challenge citizens to
real co-operation
Build democracy of doing,
citizen-driven solutions
and do your job easier
– with one easy solution.
Joukkoenkeli Osakeyhtiö 20.3.2014. Please copy and distribute freely!

2. 2
Background of MyWorldNeeds.us
A sincere want to build a functioning
co-creation platform for the public sector.
Learning and development via trial and error.
Endless interviews with public servants,
politicians and citizen activists.
The main focus of the solution:
the needs of the public servant.

3. 3
Myworldneeds.us is developed by area branding
specialists at www.both.fi
”Real experience is built with participation”

4. 4
Lesson 1:
You can’t bypass the citizen
(any longer)
Traditional instruments of citizens getting
heard cost money, are uninclusive
and cause bad will.

5. 5
Stage B:
The small team develops the
best solution they can think of
and give it to the citizens to be
­commented/used
A
Black box
solution
Stage A:
A public servant gets a ­commission
of developing a new service or
­product for the citizens. The small
team consists of experts.
lesson 1: you can’t bypass the citizen (any longer)

6. 6
A
Black box-
solution
Stage D:
The decision makers back off,
and even good projects are killed. All
work is in vain. Everybody is unhappy.
Stage C:
The citizens don’t care about
the solution –or dislike it, a lot.
It’s hard to know in advance.
A citizen movement rises
­causing bad reputation.
lesson 1: you can’t bypass the citizen (any longer)

7. 7
A case with a cost 1:
A retired expert of his/her field complains
about zoning and keeps the construction
from being started – for months.
A case with a cost 2:
People just don’t show up to be heard,
but still take the liberty of complaining
about the results.
Lessons learned from our interviews:
Traditional ways of citizen participation
just don’t cut it any more.

8. 8
Existing ways to avoid the ’black box’ are either
slow, unrepresentative or expensive:
Letters: Work for small groups
Workshops: Good, need facilitating
Regulated meetings with citizens: – unrepresen-
tative partakers, ”participation from hell”
Facebook etc: ”Again a new publicity chore!”
Working with traditional ngo’s: They are going
down, and are bureaucratic and slow.
A note in the paper/city hall: Does not reach the
real target audience.

9. 9
Lesson 2:
”The barrel of hopes empties
only on the desk
of the public servant”
Current models of citizen participation
are too troublesome to the public servant.
It is a bottleneck to citizen-driven solutions.

10. 10
The barrel of hopes:
Requirements and demands (initiatives)
Companis Legislation
Public servant
Politicians Citizens
lesson 2: The barrel of hopes empties
only on the desk of the public servant

11. 11
The barrel of hopes:
Requirements and demands (initiatives)
Companies Legislation
Public servant
Politicians Citizens
a
rising level
of demand
a
lack of
resources
lesson 2: The barrel of hopes empties
only on the desk of the public servant

12. 12
The challenge between
the public and the people
1. The citizen’s role of taking part is even at its
best to ideate – and ask the city public servant
for the execution.
2. The city does not have money nor the
­employees to make it all happen.
3. The demand of participation and citizen-­
driven solutions grow all the time.

13. 13
?
Lesson 3:
”The citizen ­participation
­discourse is in wrong hands”
For good co-operation
you need at least two
willing partners

14. 14
Grass-roots citizen participation rises – and
confuses the legally responsible public officials.
Case Rovaniemi, Finland: Kids built a skating
park of their own on city grounds. The city
­demolished it, since it was unauthorized,
and the city would have been liable if so-
meone had been hurt. This lead into bad
publicity, bad feelings and a loss of money
if the city now feels the urge to build an
official skating park.
lesson 3:The citizen ­participation ­discourse is in
wrong hands

15. 15
”I vote, therefore
I can demand” ”I set the direction,
and therefore can
be an idealist” Responsibility +
”How do I pay
for this all?” Responsibility +
”I don’t
want to
make mistakes”
The citizen
The politician
The deciding
public servant
The executing
public servant
How the
demand
advances
lesson 3:The citizen ­participation ­discourse is in
wrong hands

16. 16
Responsibility +
”I don’t
want to
make mistakes”
The executing
public servant
lesson 3:The citizen ­participation ­discourse is in
wrong hands
The needs of the executing ­public
­servant need to be addressed for
functioning ­citizen participation.
The problem: Old ways don’t work
but new ones are scaring.

17. 17
The question of the day:
How much of positive citizen activity
goes to waste?
What if the retired expert complaining about
­zoning could have been tied in the process in the
beginning, not the end?
What if the Rovaniemi local grocery store
would have volunteered to have the skating park
on their lot and the city would have agreed to
­trasfer it over?

18. 18
The solution:
Public official, grab the initiative to your own
hands. Reverse the barrel of hopes.
Challenge citizens and companies to team with
you in developing common well-being.

19. 19
Public servant
The active
citizen
volunteers
to do a share
The company
shows corporate
responsibility.
Everybody
wins trust
and respect Unexpected resources
people,
private
public
partnership
solution: reverse the barrel of hopes,
build democracy of doing.
Requirements and possibilities
Companiy Politician Citizen

20. 20
Public
servant
Politician
A co-created
citizen-driven
­solution
Citizen Citizen
Citizen
Companies
solution: replace the black box with iterative
­design and early inclusion of citizens and companies

21. 21
Case: Hyvinkää CO2
-challenge
The quest: To drop the city CO2
-­emissions
5% annually for the next 8 years. Only
10% of emissions are controlled by the
city, 40% by households and 40% by
­companies. A succesfull project calls for
­strong co-operation of all.
The mission: To get everybody involved.
The solution: The mayor of the city challen-
ged citizens, all employees of the city and
companies to ideate and execute solutions
via MyWorldNeeds.Us

22. 22
It’s as easy as ABC!
Set up your own challenge
in a matter of minutes.
Create your own challenge here
www.MyWorldNeeds.Us

23. 23
1
Set a clear ­
mission: what
do you need
help with?
2
Ideate and
let others
ideate 3
Take best ideas
­under ­construction
or let others
­execute them
4
Keep solutions
in order with our
unique open
board
5
Share your
challenge with email,
social media or by
­embedding it to your
traditional site.
Your desk keeps your challenge in order

24. 24
Tule mukaan Hyvinkään ilmastotalkoisiin
Onko sinulla hyvä idea siitä, miten me Hyvinkäällä voisimme säästää energiaa?
Olisitko valmis jakamaan omaa osaamistasi, jotta jonkun toisen idea voisi toteutu
Olisitko valmis perustamaan oman kimppakyytiringin, tavaranvaihtotapahtuman,
tuulivoimahankkeen tai muun energiansäästöprojektin, johon muut voisivat liittyä
☞ Jaa oma energiansäästöideasi netissä
☞ Auta muiden ideat lentoon omalla osaamisellasi
☞ Käynnistä oma projektisi ja nappaa naapurit mukaan
☞ Lisätietoa ja osallistuminen: www.hyvinkaa.fi
Tämän haasteen tavoitteena on laskea Hyvinkään
energiankulutusta ja hiilijalanjälkeä sekä kaupungin
omissa toiminnoissa, yrityksissä että kotitalouksissa.
Haaste on osoitettu kaupungin koko henkilöstölle, kaikille
kaupunkilaisille ja yrityksille. Vs. kaupunginjohtaja Jyrki
Mattila haastaa eri alojen osaajat yhteisiin talko
tärkeässä hankkeessa.
Hanke on kaikille avoin, ja se houkuttelee jo yrityksiä-
kin mukaan. Jos hyvä tuuri käy, sinunkin ideaasi auttaa
eteenpäin esimerkiksi Rejlers Oy:n energiakonsultti.Kaupung
Talkoohaaste11.2.2014.Saakopioid
if NECESSARY,
DO A PRESS
­RELEASE

25. 25
What you get:
1. Challenge citizens and companies
to build shared well-being.
2. Communicate respect,
real participation and democracy of doing.
3. Design services with their users –
without leaving your desktop.
4. You control what you execute.

26. 26
Do you value
the initiatives of your citizens?
A city valuing proactive citizen action can invest
in a collection of challenges tying related chal-
lenges together under your city brand.
A collection activates all citizens and employees
of the city to ideate and solve challeges together
– without boundaries.
Inquiries:
myworldneeds@myworldneeds.us

27. 27
1
The branded
main challenge
of the city
2
Anybody
can ideate what
your city needs
3
Co-created
­challenges

28. 28
As a public servant,
what does this require from me?
1. Real openness and sincere trust in the
­citizen’s willingness and skills to help me with
my job (from the very beginning).
2. An understanding that I myself can
help others out.
3. Self-confidence and boldness to
be in the forefront of new
people-private-public ­partnerships.

29. 29
As a local decision maker,
what does this require from me?
1. A genuine will to empower your voters
to build shared well being
2. A genuine will to find new ways of democracy
3. A genuine will to tell your public officials:
Go ahead and try new things out!

30. 30
Steps to success:
1) Define a precise citizen challgenge
– in the very beginning of your project.
What is it about, when and how to you want your citizens to participate?
2) Visualize and verbalize in a tempting way.
Test your challenge with your target audience.
3) Spread to relevant channels + media.
Challenge your co-workers, citizens and companies.
Tell them what they get from parcitipating. Do a press release.
4) Cheer on the participants.
Thank and cheer participation.
Superiors – make sure you subordinates have your 100% support.

31. 31
What does it cost?
You can start your own challenge for free
(for the time being).
All challenges founded for free will remain free.
Please ask our quote for the collection.
MyWorldNeeds.Us will help you through
the whole process if needed.
Further inquiries:
Myworldneeds@myworldneeds.us

32. 32
The MyWorldNeeds.Us
challenge to your city:
Is it possible to challenge the citizens
to not just ask, but to do?
Is it possible to create citizen-driven solutions
and teams with joy and energy?
Would it be worth a talk?

33. 33
Thank you!
Timo Berry
MyWorldNeeds.Us / Joukkoenkeli Osakeyhtiö
Annankatu 16 B 44–47
00120 Helsinki, Finland
tel: +358 41 532 4345
skype: timoberry
timo@myworldneeds.us
www.myworldneeds.us
www.joukkoenkeli.fi
”I can’t think
of any risks”