1. Silent transformation of everyday well-being:New challenge to value creation in public services Timo Hämäläinen, Ph.D. EuropeanPolicy Centre, 29th June 2010
2. Agenda Public policydiscussionfocuses on instrumentalthemes Ourmaterialistic definition of well-being is outdated (”silenttransformation”) ”Problem of choice” in everyday life New pressures on mentalhealth and well-being Well-being and valuecreation Call for a sustainablewell-beingsociety 02/07/2010
25. Physiologicalneeds (thirst, hunger,…) RESOURCES AND CAPABILITIES - Income & wealth - Knowledge & skills - Physical & mental health - Social capital - Information - Time - Politicalpower - Naturalresources
52. Antonovsky’s sense of coherence (SOC) Increasing uncertainty & complexity Comprehensibility Problem of choice Mental health, subjective well-being (QoL) Manageability Sense of coherence Individualism, normlessness, selfishness, consumerism, materialism & instrumentalism Meaninglessness Source: Aaron Antonovsky Sources: Aaron Antonovsky (1987); Lindström & Erickson (2005)
53. Sense of coherence, mental health and well-being “The [empirical] evidence shows that SOC is strongly and negatively related to anxiety, burnout, demoralization, depression and hopelessness, and positively with hardiness, mastery, optimism, self-esteem, good perceived health, quality of life and well-being.” Source: Bengt Lindstrom & Monica Eriksson (2005): “The Salutogenic Perspective and Mental Health”, in Promoting Mental Health, WHO)
54. Increasing mental problems and sickness pensions Sense of coherence Health Illness grey area Pressures of working life
55. Valuestemsfromwell-being Consumptionvalue (economics, psychology) - Fromconsuminggoods and services (incl. nurturing & protection) - Meetsphysiological(personalgratification, pleasure) and securityneeds (Maslow) Social value (anthropology, psychology) - Fromcreating a meaningfuldifference in a particularcontextbyacting and participating in a sharedcommunity (e.g. sportsfans, associations, internetcommunities, clans, citizens) - Meetslove & belonging & self- and social esteemneeds (Maslow) Identityvalue(sociology, psychology, marketing) - Fromdevelopingone’scapabilities, individualizedconsumption (e.g. brands) - Frompersonallyexperiencing (owning, participating, visiting) uniqueactivities, objects, eventsorplaces (e.g. personalgifts, heirlooms, concerts, championships) ”experienceeconomy” - Meetsself-actualization (identitybuilding) needs (Maslow) Ethicalvalue (sociology, psychology) - Fromgood and properbehavior, servingothers - Meets the need for a meaningful and purposefullife (Frankl) Mentalvalue (psychology, sociology) - From ”slow life”, meditation, hiking, gardening (naturalenvironment), ”homing”, etc. thruimprovements in comprehensibility and manageabilityof life (mentalcoherence) ”Supporteconomy” (personallytailoredservices), householdservices (’outsourcing’) ”peace of mind” and ”balanced life” (’sense of coherence’, ’cognitiveconsonance’)
75. Physiologicalneeds (thirst, hunger,…) RESOURCES AND CAPABILITIES - Incomelevel - Knowledge & skills - Physical & mental health - Social capital - Information - Time - Politicalpower - Naturalresources Identityvalue Social value Consumption value Currentconsumption goods & services
76. Whydoweneed a deeperunderstanding of everyday life and well-being? Itwill help people to live morebalanced and betterlives Itwillguidefirms to developproducts and serviceswhichprovidemorevalue to usersimprovedcompetitiveness Itwillimprove the capability of publicsectororganizations to offerserviceswithbettervalue to citizens improvedeffectiveness & productivity Itwillaidpolicymakers in developingbetterpublicgoods and institutionsthatdelivermorepublicvalue An updated and sophisticatedunderstanding of well-beingprovides and overall vision for the development of a new and sustainablesocio-economicmodel. 02/07/2010
77. Europecouldlead in the road to a sustainablewell-beingsociety Environment Everydaywell-being (subjectivewell-being, happiness, good life) Economy (value-added, compe-titiveness, efficiency, productivity, growth) Public sector (publicvalue, efficiency, renewalcapacity, social security, equality) Environment Environment Environment Adaptedfrom: Habermas (1987, Vol. 2) Lähde: Habermas (1987, Vol. 2) 15
